Editor's note: Chloë Bregman is a product designer working on a new communications startup. Most recently, Chloë designed DrawChat, a drawing based messaging iphone app which is currently being auctioned off, and helped ignite Changemakrs, an inspirational quote site meant to help people inspire and be inspired to change themselves and the world.

Designing a brand experience is all about concentrating on moments of engagement between people and brands, and the memories these moments create. The Sanderson Hotel, Selfridge's Beauty Hall and Applestore New York. All designed experiences.