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This market is a now a $2.1 billion business in the U.S., with online dating services soaring in popularity since 2001 and representing 53% of the market's value.

expected to grow only 7.5% this year as the U.S. market becomes saturated with 1,500+ sites and free dating sites and competition from popular social networking sites attracts cost-conscious singles

Europe is the next untapped market.

The four capital funds provided were: Emergence Capital (experts in Software as a Service), Storm Ventures (experts in mobile), Kaszek  (latinamerican fund  with extensive experience building marketplaces) and Atomico (focused on B2C created by Niklas Zennström, co-founder of Skype)

Whether it is selling to the enterprise or the SMB market, the Tech IPO pipeline clearly leans in favor of B2B companies with 80% of companies targeting their products and services at businesses.

The international angle, Rimer says, is becoming an increasingly common early priority: “Companies have to think from day one about international,” says Rimer. He says that this is because the biggest competitive factor among many of them these days is scale: “A lot of tech startups from the last five to seven years have been less about technology innovation and more about the right service or software that has found a good fit. It’s much more replicable, and so they have to make sure that they conquer the international opportunity very early on.”