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Facebook’s market penetration in the United States is at saturation point, reaching 161 million monthly users and representing a 16% increase on the previous year. Facebook has highlighted Brazil and India as two countries representing a “key source of growth”. It currently has 37 million and 46 million monthly active users in Brazil and India respectively, representing an increase of 268% and 132% on the previous year.

In all of 2011, investors put $32.6 billion into 3,209 venture deals, a 10% increase in capital raised and 6% increase in deals from 2010. 

According to e-bit, a Brazilian consulting firm, Brazilians spent $10.1 billion last year online, a 26 percent nominal increase from the year before, and are expected to spend $12.6 billion in 2012. The data also shows the impact of growing competition. In the last three months of 2011, Brazil’s top 50 online stores lost market share compared with the same period in 2010.