Social media is the holy grail of online traffic for content publishers these days. Almost 10% of all traffic online comes from Facebook alone. If you can figure out how to get your content spread and shared in social media you stand to benefit from a large number of organic visitors.

People love free things, but they also enjoy getting discounts. Provide exclusive coupons, coupon codes or sales to your Facebook fans and promote this via a post - if it's a good discount you will see plenty of engagement on your post.

Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook.

As Jeff Bullas says, "Growing your Facebook Likes is social media's version of building the traditional email subscribers list." A "Like" on your Facebook Page is not just a vanity metric. It signifies a real person showing interest in your business. That person has opened a 24-hour-a-day, 7-days-a-week communication channel with you.

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Facebook seems determined to reduce the organic visibility of all Pages posts, in a move that certainly seems tied to the company wanting to force those Pages to pay for exposure, rather than obtaining it for free. But what can companies do to ensure their content gets before the people who have liked their page?

Facebook Reach is ultimately the most important metric on Facebook. If you don't know how to reach your followers and users who might find your company interesting, you will fail no matter how many followers you might have.

A lot of businesses create Facebook pages and then assume their fans will engage with every post. Bad assumption! Just because someone has Liked your fan page doesn't mean they'll Like & comment on your posts. After all, you aren't "Friends" with them.

So you started a Facebook page, created an amazing cover photo, an eye popping profile image and added some really great apps to your page with awesome thumbnails.. Now what? For most they end here. They feel like they have built their page so people should come flocking to it right?

Raise your hand if you've ever wondered how some brands seem to dramatically and exponentially grow their fan and comment count, while others, even with a similar content strategy are still struggling. Fact is, there is real science behind what makes us interact with brands and businesses online.

In December 2013 Facebook announced changes to it's EdgeRank algorithm. Since then many brands have seen a drop in reach and engagement. What worked six months ago, no longer does. If you're a brand on Facebook, it's time to reconsider the type of content you post.

Facebook's organic reach has drastically declined. That's a fact. When reach declines, it often feels impossible to get your fans to engage with you on your Facebook Page. It's really a Catch 22: Low engagement means less people see your posts (this lowers your reach), but you can't increase your your reach if you don't increase your engagement.

Most every Facebook Page manager would love to have an increase in reach and engagement on their Facebook page. More engagement - in the form of likes, comments, and shares on posts - helps your future Page posts get more reach.

If you have been following us for more than 2 or 3 weeks you might certainly have read our article about the 4 key points to optimize your Facebook Fan Page. But you would be right to ask us " Why the f*ck would I like to optimize my Facebook Fan Page if I don't have any fan yet?