Amazon's product bundling policy underwent significant changes effective October 14, 2024, aiming to enhance customer experience and product safety. The updated guidelines stipulate that all items within a bundle must originate from the same manufacturer and brand, thereby prohibiting sellers from combining products from different brands or creating generic bundles under their own branding. For instance, a seller can list a bundle of Dawn dish spray and its refills if originally packaged by Dawn but cannot repackage these items themselves or combine them with products from other brands.
However, an exception exists for gift items listed within the gift basket category, which may contain products from multiple brands, provided they are physically bundled together in a manner suitable for gifting. amazon bundling policy Additionally, products can be reconfigured and repackaged as bundles if the seller has a Letter of Authorization from the brand owner or manufacturer granting permission to repackage, ensuring all products in the bundle belong to the same brand and the bundle is branded accordingly.
These policy updates underscore Amazon's commitment to maintaining quality and safety standards across its platform, necessitating that sellers adhere strictly to these guidelines to avoid potential listing suppressions or account penalties.
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However, an exception exists for gift items listed within the gift basket category, which may contain products from multiple brands, provided they are physically bundled together in a manner suitable for gifting. amazon bundling policy Additionally, products can be reconfigured and repackaged as bundles if the seller has a Letter of Authorization from the brand owner or manufacturer granting permission to repackage, ensuring all products in the bundle belong to the same brand and the bundle is branded accordingly.
These policy updates underscore Amazon's commitment to maintaining quality and safety standards across its platform, necessitating that sellers adhere strictly to these guidelines to avoid potential listing suppressions or account penalties.