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"It wasn't the music business that was dying," he said. "It was the CD business." Similarly, the textbook isn't necessarily going away, said Bridges, but the form is definitely changing.

"We are already producing online materials that school districts can't even use fully because of the challenges they have [with professional development and infrastructure,]" said McFall. But while schools may not quite be ready to make the transition to fully digital content, the revenue from digital resources grows each year, and currently makes up more than a third of Pearson's sales, said McFall.