Group items tagged

According to the study, mCommerce saw a 64 percent month-over-month increase as a Post-Click action. Store locators ran plenty of campaigns, especially retail and auto advertisers for a 47 percent month-over-month augmentation, comprising 33 percent of all campaigns in the Millennial Media platform.

scan a unique heart-shaped Buzz (QR) Code with the BestBuzz mobile app, and enter to win romantic prizes from several local businesses

The creative strategy was implemented through various marketing channels, including daily social media posts to Facebook and Twitter, editorial blog features, post card marketing collateral, and email blasts targeted in the DFW area.

There were over 550 scans of the Buzz (QR) Code during the promotion, creating over 150,000 friend-to-friend impressions across social media networks.

the  change-over to responsive design requires a significant amount of planning.

A demographic analysis of those who scanned a QR code with their mobile phone in June revealed an audience that was more likely to be male, young to middle-age and upper income. Men were 25 percent more likely (index of 125) than the average mobile user to scan QR codes, representing 60.5 percent of the scanning audience. More than half of all QR code scanners were between the ages of 18-34 (53.4 percent). Those between the age of 25-34, who accounted for 36.8 percent of QR code scanners, were twice as likely as the average mobile user to engage in this behavior, while 18-24 year olds were 36 percent more likely than average (index of 136) to scan. More than 1 of every 3 QR code scanners (36.1 percent) had a household income of at least $100,000, representing both the largest and most over-represented income segment among the scanning audience.

Age: 18-24 2,402 16.6% 136 Age: 25-34 5,317 36.8% 211

Grocery store 3,546 24.5%

It suggested that 34 percent of smartphone users have bought a product or service with their mobile device, whereas only 20 percent of standard phone users had done the same.

Across all of these device users, there has been an 8 percent increase in interest for using a mobile device as a part of the overall shopping experience and to make a purchase over the last two years. Again, among both feature phone and smartphone users, 38 percent feel that being able to buy products using a mobile device is at least somewhat important. In this, smartphones feel more strongly that this is the case, as 59 percent of them believe that it is as least somewhat important to be able to buy something using the device.

Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. As in 2011, our definition of a smartphone owner includes anyone who said yes to either of the following two questions: 45% of cell owners say that their phone is a smartphone, up from 33% in May 2011 49% of cell owners say that their phone operates on a smartphone platform common to the US market,1 up from 39% in May 2011

# Mobile searches increased by 400% in 2011. # 70% of all social networkers are also online shoppers. # Over 50% of ecommerce store visits occur when consumers are logged onto Facebook. # 68% of businesses plan to integrate social media marketing with their e-mail marketing. # Conversion rates are 105% higher for consumers that interact with ratings and reviews.

While 7.96% of US Web traffic is mobile, in some countries mobile web accounts for over 50% of web traffic.

99% of the top 100 U.S. magazines utilized QR codes in the first quarter of 2012. QR code use in this sector is up 288% over the same period in 2011, showing that publishers are beginning to take the codes more seriously. The report notes that these magazines used at least one QR code, which could be associated with advertising, service promotions, or exclusive digital content that is a companion to the magazine itself.

This is an increase of 157% over last year when QR codes were still fighting for their place in the mobile marketing industry.

Adobe Flash is officially no longer available for Android devices. This raises a tough question for Web developers: whether to support Flash at all, and how to migrate a Flash investment for the next-generation of Web users.

Web developers have responded by moving away from Flash. Since last year, Flash usage on Web sites has declined from 27% to 23%, according to W3Techs. In comparison: Microsoft's Silverlight barely moves the needle with deployment of 0.3%, just above Java's 0.2%. JavaScript is used by over 92% of sites. HTML5 is reportedly in active use on 34% of the top 100 Web sites.

Adobe is hoping developers and users will adopt the Adobe AIR (“Adobe Integrated Runtime”) format, which extends many of the core Flash technologies in a cross-platform framework for deploying Web applications. AIR is available for Android, iOS, BlackBerry, Windows, OSX, and Linux.

Mobile commerce will nearly double to $6.7 billion this year -- fueled by rising smartphone adoption and growing mobile Web use, according to a new eMarketer forecast. The market research firm estimates m-commerce sales will leap another 73% in 2012 to $11.6 billion.

“Mobile commerce is growing at a fast clip -- and it’s acting as an engine of overall e-commerce growth, by converting potential brick-and-mortar sales to digital sales as consumers use their smartphones while shopping in-store,” said eMarketer principal analyst Jeffrey Grau,

EMarketer forecasts that 37.5 million U.S. consumers ages 14 and over will make at least one purchase on their mobile phone next year, up from 26.8 million this year. Nearly all those buying via mobile will be smartphone owners, at 97% in 2012.

Youth marketing agency Archival Youth Marketing have conducted a survey of over 500 students on 24 college campuses across the US to find out what they think about QR Codes. Of the students surveyed 81% owned a smartphone and 80% had previously seen a QR code. 21% of the students successfully scanned a QR Code when shown an example and 75% of the students said they are “Not Likely” to scan a QR code in the future. (The infographic below is reproduced with the express permission of Archival)

"What's the one device you couldn't live without?"

Apps.

Browser capabilities.

Apple held 61.64% of the mobile/tablet OS market in October, according to Net Applications, up from 54.65% in the prior month, and a hike of more than 12 percentage points from December 2010. Android, in contrast, accounted for 18.9% of the market in October, up from 16.3% in September, an increase of just over 7 percentage points from December.

“We exceeded expectations with over 190,000 downloads within the first six seeks, a 6% response to ‘Donate $10 Now’ and a 3.9% response to volunteer submissions,” said Bernica Kalan, Marketing Director at GetJar, who helped to implement to QR code campaign.

Some nonprofits are using QR codes in newsletter and other publications  Readers who scan the QR code are taken to a webpage where they can sign up for e-Newsletters or online magazines.

, tablet users view more news than other online mobile audiences, and news content marketing can reach these consumers.

tablet sales will rise 300 percent in the fourth quarter of 2011 over the the third. While sales increase in many sectors during the holidays, the 300 percent predicted jump represents substantial growth.

despite the rapid increase in smartphone usage, only around 25 percent of companies have bothered to create a mobile smartphone version of their sites and only 13 percent have created sites specifically for tablets.

Currently, over 90 percent of people in the U.S. have mobile phones and estimates of smartphone users generally run between 70 and 80 million people in the U.S. It's even more important if you're trying to reach those oh-so-valuable 18 to 34 year olds: 42 percent of smartphone owners fit this age bracket. Looking at it another way, fully 62 percent of mobile users aged 25 to 34 own a smartphone. And, as I reported in my last column, 40 percent of smartphone and tablet users break them out when they're watching TV.

ScanLife’s Q3 Trend Report showed a 440 percent increase in scans year-over-year from the third quarter of 2010, indicating consumers are more willing to interact and engage with content delivered through QR codes.

reveals that more than 20 million scans have been recorded through the quarter.