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Michael Comins

New Accenture mobile commerce study shows American consumers open to social media ads o... - 0 views

www.qrcodepress.com/...858256

social media marketing mobile marketing mobile web data

shared by Michael Comins on 19 Apr 12 - No Cached
  • 64 percent of American consumers can remember seeing television ads that included social media and QR code symbols such as those for “likes” on Facebook.
  • 33 percent of consumers in the United States have gone on to interact with the social media that was shown on television after having seen it.
  • This survey included 1,000 respondents. Most of those participants said that they had noticed the use of social media on television and were aware of the ways in which they could interact with those various social networks, including the “Like” symbol for Facebook (42 percent), QR codes (28 percent), the Hashtags for Twitter (18 percent), and Shazam symbols (9 percent).
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  • 11 percent had scanned a QR code
  • • 32 percent, to obtain promotion codes and coupons • 31 percent, to enter a sweepstakes or contest • 26 percent, to view a video • 26 percent, to use social media to interact with the product or program • 21 percent, to connect with other people who are also interested in the product or program • 20 percent, to recommend or share the program or product • 16 percent, to buy a product or service through the social network or QR code.
Michael Comins

12 Key Social Media Takeaways from Top Social Media Experts | Social Media Today - 0 views

socialmediatoday.com/...aways-top-social-media-experts

social media marketing mobile web mobile marketing tips

shared by Michael Comins on 08 May 12 - No Cached
  • 1.Act
  • 2. It’s not about creating accounts, It’s what you do with them
  • 3.Collaboration is necessary for Social Media success
  • ...9 more annotations...
  • 4. Life is not about being liked it’s about being effective
  • 5. Content Isn’t Great Until It’s Shared
  • 6. Twitter Golden rule – Give before you get
  • 7. Figure Out Your Customer’s Dream & Sell them
  • 8. For small business owners, Word Of Mouth Starts With You
  • 9. Our networks are our most important assets
  • 10. Online Video can help captivate, engage, and stimulate your audience
  • 11. What can be found, can be optimized
  • 12. You cannot qualify a gain without the ability to measure it
Michael Comins

Online Marketing in 2012 - What You Need To Know [Infographic] « « Prestige M... - 0 views

prestigemarketing.ca/...-in-2012-what-you-need-to-know

mobile web mobile marketing infographic

shared by Michael Comins on 15 May 12 - No Cached
  • # Mobile searches increased by 400% in 2011. # 70% of all social networkers are also online shoppers. # Over 50% of ecommerce store visits occur when consumers are logged onto Facebook. # 68% of businesses plan to integrate social media marketing with their e-mail marketing. # Conversion rates are 105% higher for consumers that interact with ratings and reviews.
Michael Comins

Study: 80% of mobile device users multitask while watching TV - FierceMobileContent - 0 views

www.fiercemobilecontent.com/...2011-11-11

mobile web mobile marketing data

shared by Michael Comins on 13 Nov 11 - No Cached
  • Eighty percent of web-enabled mobile device owners say they multitask while watching television, relying on smartphones and tablets to communicate with friends and family, look up content related to the program they're watching or access information totally unrelated to the broadcast at hand.
  • Ninety-four percent of multitaskers engage in some kind of mobile communication,
  • ext leads all channels, followed in descending order by talking, email, social networking and IM
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  • Apple's (NASDAQ:AAPL) iPhone 4S leads all mobile phone searches according to Yahoo Shopping data, followed by the Samsung Galaxy S2, the Samsung Galaxy Nexus, the Motorola Razr and the Nokia (NYSE:NOK) N9.
Michael Comins

Facebook Fans Vs. Twitter Followers: Which Are More Valuable? - Forbes.com - 0 views

www.forbes.com/...rketing-zynga-cmo-network.html

mobile web mobile marketing social media marketing

shared by Michael Comins on 16 Nov 11 - No Cached
  • the study confirmed that Twitter followers are more likely to buy from brands they follow (37% vs. 21%), and recommend brands to friends (33% vs. 21%).
  • Yet the Facebook advertising opportunity for brands is unparalleled. With 550 million members worldwide (165 million in the U.S. alone) Facebook is a powerhouse of connectivity where content can be shared among friends
  • While both social media channels are interactive, one important distinction is the "push" vs. "pull" marketing dynamic deployed on Facebook and Twitter.
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  • Twitter is often leveraged as a "pull" medium. Followers are likely to initiate conversation, seeking out brands to either compliment or complain.
Michael Comins

Decoding ROI in Marketing's QR Codes ( - Networking ) - 0 views

news.idg.no/...art.cfm

qr codes

shared by Michael Comins on 15 Nov 11 - No Cached
  • Recouping even the typically modest investment needed to deploy a QR code often depends on a few key steps. One is offering those who read the code something they can use. "The codes are a bridge," Strack says. "When the user crosses the bridge, there needs to be something of value." That might be useful information, a coupon or another promotion.
  • Similarly, the site to which the code leads should be developed specifically for mobile phones. A website designed for computer monitors usually is difficult to view on a phone, Pinto notes.
  • Finally, in order to reap the full benefits of a QR code, you want to find some way to gather information from the user, such as an email address, so that you can contact them again. The QR codes and the scanning applications don't capture this information.
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  • Done right, QR codes are another tool for reaching clients and customers. "They're not the Holy Grail, but they help us measure the effectiveness of a marketing campaign," says Strack.
Michael Comins

» Explaining the iOS and Android mobile browser usage disparity Cloud Four Blog - 0 views

blog.cloudfour.com/s-and-android-mobile-disparity

mobile web mobile marketing data browsers android iOS

shared by Michael Comins on 03 Aug 12 - No Cached
  • iOS and Android are neck and neck when you look at web usage on cellular networks. So the question becomes not why do Android users not browse the web as much as iOS users do, but why don’t they browse the web on Wi-Fi connections?
Michael Comins

BestBuzz: Local Businesses Fall in Love with QR Codes - Houston Chronicle - 0 views

www.chron.com/...ll-in-Love-with-QR-3349455.php

qr codes mobile web mobile marketing example

shared by Michael Comins on 23 Feb 12 - No Cached
  • scan a unique heart-shaped Buzz (QR) Code with the BestBuzz mobile app, and enter to win romantic prizes from several local businesses
  • The creative strategy was implemented through various marketing channels, including daily social media posts to Facebook and Twitter, editorial blog features, post card marketing collateral, and email blasts targeted in the DFW area.
  • There were over 550 scans of the Buzz (QR) Code during the promotion, creating over 150,000 friend-to-friend impressions across social media networks.
Michael Comins

Mobile outstripping big screen for on-the-go web users | News | Rapid TV News - 0 views

www.rapidtvnews.com/...n-for-on-the-go-web-users.html

mobile web mobile marketing data

shared by Michael Comins on 05 Mar 12 - No Cached
  • The survey results from the independent mobile ad network found that mobile has surpassed TV in terms of time spent,with mobile web users spending more than a quarter (27%) of their media time on mobile as compared with 22% of their media time on TV and 32% online.
  • Mobile, PCs, and TV are the most powerful media that influence the purchase decision among mobile users and two thirds (66%) of mobile users say that they are just as comfortable with mobile advertising as they are with TV or online advertising.
Michael Comins

Global mobile statistics 2011: all quality mobile marketing research, mobile ... - 0 views

mobithinking.com/...latest-mobile-stats

mobile web mobile marketing data

shared by Michael Comins on 23 Nov 11 - Cached
  • Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.
  • US consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music. 3) Mobile searches have quadrupled in the last year, fo
  • The most used mobile apps in the US are games; news; maps; social networking and music. Facebook, Google Maps and The Weather Channel (TWC) rule.
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  • Accessed news, sports, weather, search, retail, travel, reference News and information 39.5% 32.2% 57.6% Weather reports 25.2% 16.4% 34.7% Search 21.4% 14.9% 31.5% Maps 17.8% 13.0% 17.1% Sports news 15.8% 12.0% 18.2% Restaurant info 10.0% 6.5% 9.7% Traffic reports 8.4% 7.4% 14.0% Classifieds 7.3% 4.8% 3.6% Retail site 6.5% 5.2% 8.5% Travel service 4.4% 4.6% 2.9%
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