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Michael Comins

BestBuzz: Local Businesses Fall in Love with QR Codes - Houston Chronicle - 0 views

  • scan a unique heart-shaped Buzz (QR) Code with the BestBuzz mobile app, and enter to win romantic prizes from several local businesses
  • The creative strategy was implemented through various marketing channels, including daily social media posts to Facebook and Twitter, editorial blog features, post card marketing collateral, and email blasts targeted in the DFW area.
  • There were over 550 scans of the Buzz (QR) Code during the promotion, creating over 150,000 friend-to-friend impressions across social media networks.
Michael Comins

Why I Follow Whole Foods | Social Media Today - 0 views

  • These local accounts allow Whole Foods to take a more targeted marketing approach, reaching out to local customers and answering specific questions.
Michael Comins

Tips For Building Your Online Business - 0 views

  • If you haven’t yet heard of Apple’s Siri, a feature of the iPhone 4S, you may not be aware of how this new technology could transform Search Engine Optimization, especially on the local level.
  • What can the tools of sales 2.0 do for your small business? Well, if you or your sales team are already effective, the Web tools offered by Sales 2.0 will likely make you better. But be warned. These tools will not turn a bad sales team into a good one. Proven techniques must exist behind the technology.
  • Online marketing can be effective even for local business and such a campaign need not be expensive if set up correctly.
Michael Comins

Mobile Marketing for Local Small Business | Internet Marketing for Small Business | Sma... - 0 views

  • 1.4 B Internet Users 4B wireless subscribers worldwide Facebook has 600k new subscribers per day, increasing login rate through mobile devices 3B SMS users worldwide. USA lags. 400M worldwide accesses mobile web. 44M in the USA
  • 97.5% of the market share for mobile search goes to, you got it, Google. Shorter time to find stuff. Different Algorithm and their main search.
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    2009 data
Michael Comins

Small Businesses Plan for 2012 - 0 views

  • 2. If you're not embracing social media, get in the game.
  • 5. Be mobile.
  • 6. QR Codes explode
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  • According to a snapshot survey taken by Tealeaf after the Thanksgiving shopping rush, Twitter conversations about mobile shopping with the top 35 mobile retailers increased by 217%, on average, on Black Friday.
  • 9. Buying locally continues to gain ground
Michael Comins

QR codes make it easy for buyers to see the inside of the home from their smartphone | ... - 0 views

  • "A person standing at the curb can go through the photos and decide whether this is a home they'd like to see," says Nowicke.
  • She's one of 30 realtors in the Bay area using QR codes. She says the new technology is the perfect trend for the real estate industry.
Michael Comins

Radio Ink Magazine - 0 views

  • “43% of online adults said they'd give up beer for a month in exchange for internet access via smartphone.”
  • In fact, recent research shows consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music—and that one-in-seven searches now originates from a mobile device.
  • For mobile, 2012 is the year of measurability.
Michael Comins

Global mobile statistics 2011: all quality mobile marketing research, mobile ... - 0 views

  • Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Even in the US 25 percent of mobile Web users are mobile-only.
  • US consumers prefer mobile browsers for banking, travel, shopping, local info, news, video, sports and blogs and prefer apps for games, social media, maps and music. 3) Mobile searches have quadrupled in the last year, fo
  • The most used mobile apps in the US are games; news; maps; social networking and music. Facebook, Google Maps and The Weather Channel (TWC) rule.
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  • Accessed news, sports, weather, search, retail, travel, reference News and information 39.5% 32.2% 57.6% Weather reports 25.2% 16.4% 34.7% Search 21.4% 14.9% 31.5% Maps 17.8% 13.0% 17.1% Sports news 15.8% 12.0% 18.2% Restaurant info 10.0% 6.5% 9.7% Traffic reports 8.4% 7.4% 14.0% Classifieds 7.3% 4.8% 3.6% Retail site 6.5% 5.2% 8.5% Travel service 4.4% 4.6% 2.9%
Michael Comins

Google ThinkMobile 2011 - 0 views

  • Mobile Fast Facts How Well Do You Know the US Mobile Smartphone User? 39% use the Internet on their smartphones while going to the bathroom 70% have used their smartphones while shopping in-store 88% of people looking for local information have taken action within a day 82% of smartphone users notice mobile ads
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