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Where your visitors are coming from – very important if you’re targeting a specific audience.How your visitors found your website – this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.Web browsers used by your visitors – knowing which web browsers your visitors use allows you to know which browsers you should be focusing on.What keywords were used by visitors in the search engines to get to your website – this is very crucial for SEO. Knowing which keywords people are searching for to get to your site determines if you are on the right track.

Is your website mobile ready?Have you tested it on a mobile device?  If you don’t have an iPhone, iPad, or other smart phone device – find one!  You might be surprised to check your Google Analytics or other website traffic and learn how many people are viewing your website on these devices.

Have you claimed your business page on sites like Foursquare, Yelp, Google Places, etc.?Whether your customers have reviewed you on these sites already or not, these services may already have claimed your presence on these sites. By claiming your sites, you improve your search rankings and have some control over special offers and responses.

QR Codes are key to directing traffic in your sitePeople don’t remember or don’t have patience to type in long addresses into their mobile devices.  In addition, you want to direct people to take specific actions like see a specific page for mobile users, opt in to email or sms marketing, check in on your social media sites, and many other options.

Proximity based, action oriented marketing solutions saw an exponential growth to its demand last year, and a Smith’s Point Analytics report is now suggesting that it may bring this market to the $2.3 billion mark by the year 2016.

According to the report’s author, Peter Crocker, “QR codes and proprietary 2D barcodes are popping up everywhere and we estimate that outside of Japan, 164 million unique codes will be created in 2012.”

Ask those who love you the most.

Look within.

Leverage your supply chain

I can also upload an image of the coupon, include location data, and indicate if there’s an expiry date. After I create the QR code, I will be brought to a customized page (see screenshot below) where I can track analytics and download a high-resolution version of the code.

Check your web analytics and you’ll likely find between 5% and 20% of your traffic is from mobile users.

In this article we’ll cover at a high level 3 critical use cases essential for every marketer to understand: Mobile email Mobile search Mobile social media

If you haven’t yet heard of Apple’s Siri, a feature of the iPhone 4S, you may not be aware of how this new technology could transform Search Engine Optimization, especially on the local level.

What can the tools of sales 2.0 do for your small business? Well, if you or your sales team are already effective, the Web tools offered by Sales 2.0 will likely make you better. But be warned. These tools will not turn a bad sales team into a good one. Proven techniques must exist behind the technology.

Online marketing can be effective even for local business and such a campaign need not be expensive if set up correctly.