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A demographic analysis of those who scanned a QR code with their mobile phone in June revealed an audience that was more likely to be male, young to middle-age and upper income. Men were 25 percent more likely (index of 125) than the average mobile user to scan QR codes, representing 60.5 percent of the scanning audience. More than half of all QR code scanners were between the ages of 18-34 (53.4 percent). Those between the age of 25-34, who accounted for 36.8 percent of QR code scanners, were twice as likely as the average mobile user to engage in this behavior, while 18-24 year olds were 36 percent more likely than average (index of 136) to scan. More than 1 of every 3 QR code scanners (36.1 percent) had a household income of at least $100,000, representing both the largest and most over-represented income segment among the scanning audience.

Age: 18-24 2,402 16.6% 136 Age: 25-34 5,317 36.8% 211

Grocery store 3,546 24.5%

1.Act

2. It’s not about creating accounts, It’s what you do with them

3.Collaboration is necessary for Social Media success

Mobile-Optimized Websites:

Calls to Action:

Integration With Print, Outdoor and Event Promotions:

• USPS – the Postal Service is now running its second campaign that uses a QR code. In this case, it is offering discounts of 2 percent to companies choosing to use their mailers with the barcodes printed on them. This benefits both the companies and shows that there is still a place for snail mail in this increasingly digital and mobile world.

• Coca-Cola – the soft drink giant placed a QR code on its containers throughout the 2012 Europe Cup soccer tournament, giving scanners exclusive videos from the tournament, as well as an easy way to obtain the free SmileWorld social app.

• Proctor & Gamble – PGMobile shopping trucks were launched last month by the beauty and home products corporation, distributing free samples as they patrolled New York City. Both the samples and the truck were emblazoned with quick response codes that could be scanned by smartphone users.

The Mobile Wallet

Use in Ecommerce

Coupons are Big Business

Break down complexes processes into manageable chunks.

Start with the problem, not the solution.

Allow users to get in, out, and on with their lives.

99% of the top 100 U.S. magazines utilized QR codes in the first quarter of 2012. QR code use in this sector is up 288% over the same period in 2011, showing that publishers are beginning to take the codes more seriously. The report notes that these magazines used at least one QR code, which could be associated with advertising, service promotions, or exclusive digital content that is a companion to the magazine itself.

Adobe Flash is officially no longer available for Android devices. This raises a tough question for Web developers: whether to support Flash at all, and how to migrate a Flash investment for the next-generation of Web users.

Web developers have responded by moving away from Flash. Since last year, Flash usage on Web sites has declined from 27% to 23%, according to W3Techs. In comparison: Microsoft's Silverlight barely moves the needle with deployment of 0.3%, just above Java's 0.2%. JavaScript is used by over 92% of sites. HTML5 is reportedly in active use on 34% of the top 100 Web sites.

Adobe is hoping developers and users will adopt the Adobe AIR (“Adobe Integrated Runtime”) format, which extends many of the core Flash technologies in a cross-platform framework for deploying Web applications. AIR is available for Android, iOS, BlackBerry, Windows, OSX, and Linux.

1. Give consumers a compelling reason to scan it.

2. Make sure you have a mobile friendly website.

3. The code must be readable with a variety of phones.

According to new data out from comScore, the total number of Americans who own mobile devices now tops 234M, with 90M of which being smartphones.

Mobile Web browsers were used by 44% of subscribers — up 2.9%

A recent Forrester report, which estimated adoption of QR codes among mobile users increased from 1% in 2010 to 5% this year, noted that the technology has encountered various obstacles to broader use.

These include basic unfamiliarity of what these codes even do, the required step of downloading a 2D barcode reader -- and most importantly for marketers -- disappointing content that turns off potential users. For example, codes that embed long URLs, making them harder to scan, or that lead to content that has not been mobile-optimized and offers little value to end users.

The Yankee Group study also pointed out that QR codes are vulnerable to misuse. What happens when fraudsters place their own codes as stickers on top of legitimate QR codes to obtain personal information by redirecting users to a fake Web site?

2. If you're not embracing social media, get in the game.

5. Be mobile.

6. QR Codes explode

QR Pal now rewards users for scanning and sharing QR Codes with points. Each month the top three scanners with the highest number of points will be rewarded with a cash prize.

Users are also able to instantly share scans via MMS, e-mail, Twitter, Facebook and LinkedIn. Simply authorise the App with your social media accounts to start sharing. QR Pal also includes a payment feature which enables users to make and receive payments via PayPal.