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Test your site’s mobile usability. Does your site look good clean on your smartphone? If it doesn’t, get it fixed.

Use responsive web designs. You can save yourself and your website visitors headaches by employing a web design that automatically adjusts to the size of screen it’s displayed on. That way, users will get a positive website experience no matter which type of device they use.

Develop a mobile app. If you lack the funds to outsource the creation of an app to a company that specializes in it, you can develop an app on your own with platforms like Conduit Mobile.

We talk about "the web" and "the mobile web" as if the two are different, but they aren't.

The most common mistake I see is when site owners aggressively optimize their sites for very specific platforms.

Provide a meaningful call to action.

Make the interaction worthwhile.

If you haven’t yet heard of Apple’s Siri, a feature of the iPhone 4S, you may not be aware of how this new technology could transform Search Engine Optimization, especially on the local level.

What can the tools of sales 2.0 do for your small business? Well, if you or your sales team are already effective, the Web tools offered by Sales 2.0 will likely make you better. But be warned. These tools will not turn a bad sales team into a good one. Proven techniques must exist behind the technology.

Online marketing can be effective even for local business and such a campaign need not be expensive if set up correctly.