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"utting aside for a moment the IP ownership questions regarding content exported from Apple's iBooks Author tool, the company's strategy to increase its presence in education and learning is significant."

" iPad now 97% of tablet traffic, eclipses iPhone, iOS remains mobile leader By Daniel Eran Dilger Published: 04:27 PM EST (01:27 PM PST) A new market research report notes that mobile devices now amount to almost 7 percent of all US web traffic, with Apple's iOS representing a 58.5 percent slice of all mobile traffic and the iPad now accounting for more traffic than iPhones. The growth of mobile devices has claimed a 6.8 percent chunk of US web traffic from conventional PCs, according to a new report by comScore. Of that segment, about two thirds of the traffic is from mobile phones and a remaining third is being generated by tablet users. The group notes that Apple's iPad now accounts for 97.2 percent of all tablet-originating web traffic, driving home the reality that competitors have not yet released a significant tablet competitor. Among iOS users, iPad now accounts for 46.8 percent of all traffic generated, making it now a more prolific tool than the iPhone for mobile web use, which represents 42.6 percent of iOS traffic. An increasingly important market segment The firm also outlined why the growth of tablet traffic is significant, noting that almost half of tablet owners have completed purchases using their tablet. "Tablet owners exhibited significant use of their devices throughout the entire online shopping process," comScore reported, "from doing the initial planning, conducting product and store research, making price comparisons, to finally transacting. In the past month, more than half of tablet owners looked up product or price information for a specific store (56 percent) and read customer ratings and reviews while on a tablet (54 percent)." The group added, "the incremental reach through mobile and connected devices should not be underestimated," pointing out that, "in August 2011, the additional mobile and connected device audience for Pandora accounted for more than half of their total cross-platform audience." Who rules the mobile wor

While only 18% of all iPhone apps downloaded are paid, the current annual sales of $340+ million cannot be ovelooked. Moreover, Yankee Group's estimate of that number rising to $1B in just two years speaks volumes about the ways our world is changing. The presence of smart phones will grow four fold in as many years to numbers that will have everyone connected wirelessly with each other and to every content source around the world in real time.

"re you thinking of creating a mobile phone app for your school? Having an online web presence is what most schools nowadays would see as an essential resource. And nowadays, with more and more mobile phone owners in a school community, a natural extension might seem to be having a mobile phone app for the school too."