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YU-TA LEE

Efficient Frontier Insights: Google Instant: Potential Implications for the Advertiser - 0 views

blog.efrontier.com/...ations-for-the-advertiser.html

Google Google Instant ad advertising

shared by YU-TA LEE on 09 Sep 10 - No Cached
  • YU-TA LEE on 09 Sep 10
     
    Google Instant 對於廣告商意味著什麼？
YU-TA LEE

The Local Advertising War Will Be a Clash of the Internet Titans - 0 views

mashable.com/...local-advertising-war

local ad advertising Google

shared by YU-TA LEE on 16 May 10 - Cached
  • YU-TA LEE on 16 May 10
     
    在地廣告將會是各科技業大頭的下一個戰場！
YU-TA LEE

Twitter Advertising Platform to Include "Promoted Trends" | Peter Kafka | MediaMemo | A... - 0 views

mediamemo.allthingsd.com/...xt-money-maker-promoted-trends

Twitter advertising

shared by YU-TA LEE on 17 Jun 10 - No Cached
  • YU-TA LEE on 17 Jun 10
     
    Twitter 持續嘗試新的商業模式，推出 "Promoted Trends"，把流行關鍵字拿出來賣，而使用者也可以即時針對該關鍵字發起討論。
YU-TA LEE

Digital: Study Says Most Marketers Should Forgo Foursquare - Advertising Age - Digital - 0 views

adage.com/...article

advertising ad Location Based Service LBS Foursquare marketing

shared by YU-TA LEE on 28 Jul 10 - No Cached
  • YU-TA LEE on 28 Jul 10
     
    LBS 還沒到起飛的時候，研究顯示目前使用 LBS 的美國人僅 4%。不過因為使用者多為男性、高教育份子，更經常為親友間購物前的意見詢問對象，若行銷係針對該族群，或許現在就可以開始運用 LBS。
YU-TA LEE

Why Twitter's new ads are ingenious - CNN.com - 0 views

edition.cnn.com/...index.html

Twitter Promoted Trends Promoted Tweets ad advertising

shared by YU-TA LEE on 19 Jun 10 - Cached
  • YU-TA LEE on 19 Jun 10
     
    Twitter 推出其廣告商業模式，目前使用者似乎少有反感，這對 Twitter 來說是項成就，未來如何將這套模式更細緻化、更壯大，本文認為可以將 Promoted Tweets 如 Google Adwords 拍賣，而Promoted Trends 則可以區域劃分差異定價，提供大企業購買。
YU-TA LEE

Google Sitelinks Search Ad Format, Loved and Hated by Brands - Advertising Age - Digital - 0 views

adage.com/...article

Google AdWords Sitelinks

shared by YU-TA LEE on 25 Mar 10 - Cached
  • YU-TA LEE on 25 Mar 10
     
    本文分析了 2009 年底 Google 推出的新廣告格式 - Sitelinks 對於品牌在使用網路廣告時的優劣。
YU-TA LEE

Memo to Steve Jobs: the IAd Is No Miracle Worker - Advertising Age - DigitalNext - 0 views

adage.com/...post

Apple iPhone OS iAd

shared by YU-TA LEE on 26 May 10 - Cached
  • YU-TA LEE on 26 May 10
     
    本篇文章質疑 iAd 是否真能如 Steve Jobs 所願發揮其作用，一些觀點可以參考。
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