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John Lemke

Six Strategies That Have Quickly Improved My Writing - 0 views

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    In general, Lifehacker gives some good tips. These are for writing.
John Lemke

3 Strategies to Stand Out From the Content Creation Crowd - 0 views

  • It’s no longer enough to simply write content. Everybody’s doing that.
  • standing out from the crowd by finding a place that seems a bit less dangerous (finding your “content” niche). This would be a good call.
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    If you don't get at least one idea from this article, you have some type of reading disorder.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

4 Strategies for Better Time Management (and Bigger Paychecks) as a Freelance Writer - 0 views

  • The most successful freelance writers are those who know how to manage their time to get the most quality work done.
  • I am a human who writes, and I need to be fully energized and focused to do my best work.
  • it’s absolutely necessary to track your time to ensure you’re properly compensated for your work.
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  • start with the task I want to work on the least. I’m then more motivated to complete that less-fun task so I can get to the fun stuff faster.
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    Time is money. Use it well!
John Lemke

AJ Kohn talks Hummingbird, social, authority, writing and MUCH more! » SEO Co... - 0 views

  • My mantra is to do it instead of thinking about doing it. If I catch myself doing the latter I just switch to doing instead of thinking. Easier said than done for me, but I’ve gotten better at that. But there aren’t enough hours in the day. Or not if you’re also going to stay healthy and be a part of your family and not get burnt out. So things fall off the table, even more so if you’re hell bent on creating really great work. Yet, I find that quality is what wins at the end of the day and that solves a lot of other problems.
  • People scan and don’t read, so you have to format your content to meet that reality.
  • And if they share it, you gain greater readership. So I encourage writers to think of the entire canvas when creating content. Think about the headers in your piece and about the images you’ll use to enrich the story.
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  • Writers still concentrate too much on the text and not enough on formatting and presentation. Making the content you create readable, portable and memorable is what will gain success.
  • The other thing that I think was important was commenting (with links) on other content.
  • I believe in 90-9-1 participation inequality. Comments are the area on a piece of content where the 9 (contributors) and the 1 (creators) are most frequently found. Those are the people I wanted to connect with because I had a better chance of them carrying my content to other places. And they did.
  • Social media is a key factor in SEO and Internet marketing for businesses and individuals. You rock at social media, sharing across multiple platforms and gaining reach. Social media can be intimidating and time consuming. What advice do you have for managing individual as well as business social accounts? Well you hit on the big issue; it’s time consuming and most people don’t want to invest that amount of time. So that’s the first thing. You can’t half-ass it and expect to do very well. One of the things I try to do is make my content on these platforms consistent, readable and memorable. On Twitter I decided to use a convention for the vast majority of my tweets. [Activity]: [Title] [URL] [Comment] [Hashtag]
  • The last one is to not do work for free.
  • Well, I’m seeing more and more evidence of what I describe happening and believe that Knowledge Graph Optimization (KGO) is going to be more and more important moving forward.
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    Many good points about writing in this new era are brought out in this interview.
John Lemke

SEO and content writing tips: Week ending March 4, 2014 » SEO Copywriting - 0 views

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    This is a good long list of links to other articles.
John Lemke

A Strategy for Pumping Your Writing Full of Creativity - The Write Life - 0 views

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    I like the idea of an "artist date". All in all, a good list of tips.
John Lemke

» How You Can Make Money At Home Through MadContent : Freedom With Writing - 0 views

  • MadContent.com is a bit unique in that they cater to customers and clients who are in need of SEO services. SEO, or search engine optimization, is a method that involves strategically placing specific keywords at predetermined intervals in articles, product descriptions, and more. Through using SEO, customers and clients of MadContent.com may be able to boost their search engine rankings organically when the specified keywords are searched for.
  • However, MadContent does require prior experience. Specifically, when applying to work for the company through the online application form, you will be required to submit a sample of your work. Prior SEO experience is a plus, and work completed through the site will be required to meet certain SEO requirements. Understanding the basics of SEO and being apply to apply the strategy into your work is necessary. Further, assignments are provided to you via Elance.com, so you do need to have a valid Elance.com account in order to apply to work for this company.
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    Mad Content requires experience and is SEO focused. You will have to submit a sample and meet certain SEO requirements on all assignments submitted. 
John Lemke

SEO copywriting roundup: Hottest posts week of Dec. 17, 2013 » SEO Copywriting - 0 views

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    This is a nice list of writing articles from the past year. It has a good number of sources I recognize and just as many new ones. It certainly looks worth the time to explore. Feel free to leave a comment with your thoughts on any one of them.
John Lemke

The lazy person's guide to writing great copy - fast! » SEO Copywriting - 0 views

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    Some tips to keep your output rolling on schedule.
John Lemke

6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines : @ProBlogger - 0 views

  • Unless you reel in your readers instantly, your well-crafted content goes largely unnoticed and going viral becomes impossible. Set aside at least 15 to 30 minutes for choosing a magnetic title after crafting your post. List three to five intriguing titles guaranteed to increase your CTR and page views. After carefully thinking through each option, select the one that inspires you like no other.  Ask your friends or followers for feedback.
  • Actionable verbs can be visualized and acted upon easily.
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    Titles and headlines really matter in today's new media order.
John Lemke

20 Copywriting Blind Spots All Web Writers Should Avoid » SEO Copywriting - 0 views

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    Some tips to not only make your copy more readable but also to help with SEO.
John Lemke

2013's 11 hottest SEO copywriting posts » SEO Copywriting - 0 views

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    Just what is says.
John Lemke

5 Questions That Will Make the SEO Writing Process 5 Times Smoother - SEO Copywriting - 0 views

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    A good list of questions to write better for SEO.
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