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John Lemke

7 Stellar Examples of Convincing Copywriting - 0 views

community.copypress.com/online-copy-examples

examples copywriting 2014 WriteLink writing list tips

shared by John Lemke on 11 Feb 14 - No Cached
  • John Lemke on 11 Feb 14
     
    One of the reasons writers must read is to learn from example. The same applies to the specialty of copywriting. This post list seven great examples.
John Lemke

The Great Content Checklist: Tips, Tools, and Examples - 0 views

contentmarketinginstitute.com/...-checklist-tips-tools-examples

2014 content checklist tips tools examples writing freelance copywriting WriteLink

shared by John Lemke on 09 Jul 14 - No Cached
  • John Lemke on 09 Jul 14
     
    This article makes some good points and has lots of great examples.
John Lemke

Synesthesia In Literature: Definition and Examples - 0 views

thewritepractice.com/synesthesia

Synesthesia examples definition literature WriteLink writing tips

shared by John Lemke on 11 Feb 14 - No Cached
  • John Lemke on 11 Feb 14
     
    Synesthesia is a when more than one sense is evoked by a single stimulus. People who are synesthetes often have superior memory. (It can also be triggered by psychedelic drugs.) So it makes sense to incorporate it into your writing. I like the taste of the article.
John Lemke

New Meaning for Ingest - 0 views

www.dailywritingtips.com/new-meaning-for-ingest

ingest deffinition WriteLink 2014 grammar

shared by John Lemke on 26 Feb 14 - No Cached
  • Data ingestion is the process of obtaining, importing, and processing data for later use or storage in a database. This process often involves altering individual files by editing their content and/or formatting them to fit into a larger document.
  • John Lemke on 26 Feb 14
     
    Another example of the dynamic characteristic of language.
John Lemke

Ludicrous vs Ridiculous - 0 views

www.dailywritingtips.com/ludicrous-vs-ridiculous

writing grammar ridiculous ludicrous deffinition WriteLink tips 2014

shared by John Lemke on 18 Feb 14 - No Cached
  • Silly is a synonym for ludicrous; using one to intensify the other is overkill.
  • Ridiculous seems to me to be less judgmental than ludicrous. Something ridiculous provokes laughter because it is incongruous. For example, a man wearing a lampshade for a hat presents a ridiculous sight. Something ludicrous is both incongruous and contemptible. For example, a nineteen-year-old with the full use of his legs riding on the shoulders of his bodyguards while touring the Great Wall of China presents a ludicrous sight.
  • John Lemke on 18 Feb 14
     
    This is a pet peeve of mine, especially when someone says "ludicrously silly".  (For it is the same as silly silly.)
John Lemke

A Tale of Two Kates: Examples of Very Different, but Effective ABOUT Author Pages - 0 views

www.darcypattison.com/...author-website-content-about

examples pages 2014 writing WriteLink tips online web website

shared by John Lemke on 05 Mar 14 - No Cached
  • John Lemke on 05 Mar 14
     
    What readers want on your about page.
John Lemke

Direct and Indirect Objects - 0 views

www.dailywritingtips.com/direct-and-indirect-objects

writing 2014 WriteLink tips objects direct objects indirect objects grammar

shared by John Lemke on 10 Apr 14 - No Cached
  • John Lemke on 10 Apr 14
     
    This article uses some great examples to explain direct and indirect objects.
John Lemke

Do You Have an Editor-Repelling Email Address? | The Renegade Writer - 0 views

www.therenegadewriter.com/...editor-repelling-email-address

2014 WriteLink freelance copywriting writing email address writer

shared by John Lemke on 04 May 14 - No Cached
  • John Lemke on 04 May 14
     
    The same thing holds true for the email you use on your resume. "lazyboy@aol.com" for example is certainly not going to be your best first impression.
John Lemke

Writer Unboxed » Plotting, Pacing, and Crossing Over - 0 views

writerunboxed.com/...tting-pacing-and-crossing-over

WriteLink writing 2014 freelance tips writer crossing over near death plot

shared by John Lemke on 04 May 14 - No Cached
  • John Lemke on 04 May 14
     
    A plot development method that suggests characters should "cross over" and experience "near death" at certain points in the story line. It makes a good argument by citing book and movie examples.
John Lemke

Compound Plurals - 0 views

www.dailywritingtips.com/compound-plurals

2014 compound plurals writing freelance copywriting tips grammar

shared by John Lemke on 05 May 14 - No Cached
  • In regard to American usage, the Chicago Manual of Style recommends that writers consult Merriam-Webster’s Collegiate Dictionary for “tricky” compounds like fathers-in-law, courts-marital, and chefs d’oeuvre, adding, “For those not listed, common sense can usually provide the answer.”
  • Compound nouns are of three kinds: open, closed, and hyphenated.
  • Some speakers have trouble with nouns that end in -ful, puzzling, for example, between cupfuls and cupsful. This is a case in which common sense should probably advise against consulting M-W. Although the M-W entries for cupful, handful, and armful list the plurals cupfuls, handfuls, and armfuls first, they give cupsful, handsful, and armsful as alternative spellings. In addition, the spelling handfull is in there as an “also.” My American spellchecker does not countenance any of these alternatives. Cupsful doesn’t cut it because compound nouns are made up of two or more words that can be used on their own. For example, the words in the compound policeman can be used separately: “The man called for the police.” The element ful in cupful is not a word; it’s a suffix. Common sense tells me that cupsful is incorrect.
John Lemke

3 Steps for Creating Meaningful Goals That Will Help You Make Progress as a Writer - 0 views

thewritelife.com/-for-creating-meaningful-goals

2013 writing copywriting goals writer writelink

shared by John Lemke on 23 Dec 13 - No Cached
  • This goes beyond setting goals for individual projects and instead spans all parts of your writing life, from pitching to craft to the business side.
  • Brainstorm all the things you’d love to see yourself accomplishing as a writer. Once you’ve got your ideas down on paper, streamline those thoughts by writing in one sentence that encompasses your overall objective for writing.
  • Each big picture requires a different set of tasks. And each short-term goal will flow naturally from your big picture goal.
  • ...1 more annotation...
  • Create specific dates by which you want to reach each short-term goal. It may initially feel strange and groundless to set deadlines when you’re unsure of how long things should take. Do it anyway. You can always go back and edit. In fact, you should regularly edit and tweak your goals as you gain expertise and knowledge
  • John Lemke on 23 Dec 13
     
    I am big on goal oriented planning.  This is good article, complete with personal examples from the author, on how to specifically apply the process to copy and freelance writing.
John Lemke

20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand - 0 views

boostblogtraffic.com/crystal-clear-writing

2014 writing freelance copywriting tips list writer WriteLink

shared by John Lemke on 15 May 14 - No Cached
  • Spreading an idea means getting it from your brain into someone else’s. It means putting together the essential facts, the logical arguments and your insightful conclusions together in exactly the right way to recreate your brilliant idea in the mind of your reader.
  • Try to describe your audience with this simple formula: X who Y. For example: “Bloggers who want to get more traffic”.
  • If you can’t explain what your post is about in one simple, short sentence, it’s probably too complex or unfocused.
  • ...16 more annotations...
  • Make sure a clear connection exists between the opening of your post and the headline.
  • If a sentence, phrase or word is particularly important or significant, use bold or italics to add stress. But don’t overdo it.
  • Always be consistent with your terminology.
  • If a point is worth making, it’s worth making twice. Or even three times.
  • Only tell them what they need to know to follow your argument. Share the minimum you need to convey the desired message.
  • Clear examples help readers understand difficult concepts.
  • Concrete language describes something detectable by the senses. Something you can see, feel, hear, smell or taste. Abstract concepts are much harder to imagine.
  • When you provide specific detail in your writing, there’s less room for ambiguity. Your reader is far more likely to end up with the same idea in their head as you have in yours.
  • Clarity does not tolerate “might,” “may” or “possibly.” If you can’t say something with certainty, perhaps you shouldn’t be writing about it at all.
  • if you’re in the business of spreading ideas, you must make friends with bullets.
  • Bullets are a valuable tool, but you should never drop your reader into a list without first setting the scene.
  • make sure each point is recognizably related to the others.
  • If you were giving your reader a list of steps, you’d present them in the order they needed doing, right? Obviously. But if the items in your list aren’t steps, they often still have a natural order – even if you didn’t have one in mind when you wrote them.
  • always supply everything the reader needs to fully understand your points within the post itself.
  • You think you’re being generous but truthfully you’re being greedy. Greedy with your reader’s time, their attention, and their patience.
  • include a clear call-to-action. Tell your reader what you want them to do.
  • John Lemke on 15 May 14
     
    20 tips on writing with clarity.
John Lemke

A Useful Reminder About 'An' - 0 views

www.dailywritingtips.com/a-useful-reminder-about-an

WriteLink writing tips grammar an a rule

shared by John Lemke on 28 Aug 14 - No Cached
  • In modern usage, the form a is used in front of words that begin with a consonant sound; an is used in front of words that begin with a vowel sound.
  • John Lemke on 28 Aug 14
     
    I have seen the examples of misuse more often than I would care to admit.  Just this morning I was debating whether it should be "a Ottawa teen" or "an Ottawa teen" because my spelling and grammar checker told me right was wrong.  This article focuses on the confusion caused by "u".
John Lemke

Forming Plurals with 's - 0 views

www.dailywritingtips.com/forming-plurals-with-s

WriteLink 2014 writer

shared by John Lemke on 26 Jul 14 - No Cached
  • I wish that I could state the rule that one must never ever use an apostrophe to form a plural. All I can say is that one must almost never ever do so.
  • John Lemke on 26 Jul 14
     
    I agree with the writer who requested this article.  Daily use, perhaps better stated misuse, of the apostrophe is becoming all too common.  The example of "Our kid's can read" shows that the parents can not.
John Lemke

The Only 6 Posts Worth Writing (and How to Totally Nail Each One) - 0 views

boostblogtraffic.com/posts-worth-writing

writing WriteLink freelance copywriting writer how to 2014 tips

shared by John Lemke on 11 Jul 14 - No Cached
  • John Lemke on 11 Jul 14
     
    A nice how-to with lots of examples.
John Lemke

What happens with digital rights management in the real world? | Technology | theguardi... - 0 views

www.theguardian.com/...digital-rights-management

rights 2014 DRM yourrights copyright DMCA copywrong security law legal litigation

shared by John Lemke on 10 Feb 14 - No Cached
  • In 1997's Bernstein v United States, another US appeals court found that code was protected expression. Bernstein was a turning point in the history of computers and the law: it concerned itself with a UC Berkeley mathematician named Daniel Bernstein who challenged the American prohibition on producing cryptographic tools that could scramble messages with such efficiency that the police could not unscramble them. The US National Security Agency (NSA) called such programs "munitions" and severely restricted their use and publication. Bernstein published his encryption programs on the internet, and successfully defended his right to do so by citing the First Amendment. When the appellate court agreed, the NSA's ability to control civilian use of strong cryptography was destroyed. Ever since, our computers have had the power to keep secrets that none may extract except with our permission – that's why the NSA and GCHQ's secret anti-security initiatives, Bullrun and Edgehill, targetted vulnerabilities in operating systems, programs, and hardware. They couldn't defeat the maths (they also tried to subvert the maths, getting the US National Institute for Standards in Technology to adopt a weak algorithm for producing random numbers).
    • John Lemke
      John Lemke on 10 Feb 14
       
      This is also why they have a hard on for developing a quantum computer.
  • An increase in the security of the companies you buy your media from means a decrease in your own security. When your computer is designed to treat you as an untrusted party, you are at serious risk: anyone who can put malicious software on your computer has only to take advantage of your computer's intentional capacity to disguise its operation from you in order to make it much harder for you to know when and how you've been compromised.
  • The DMCA's injunction against publishing weaknesses in DRM means that its vulnerabilities remain unpatched for longer than in comparable systems that are not covered by the DMCA. That means that any system with DRM will on average be more dangerous for its users than one without DRM.
  • ...4 more annotations...
  • For example, in 2005, Sony-BMG music shipped a DRM called the "Sony Rootkit" on 51m audio CDs. When one of these CDs was inserted into a PC, it automatically and undetectably changed the operating system so that it could no longer see files or programs that started with "$SYS$." The rootkit infected millions of computers, including over 200,000 US military and government networks, before its existence became public. However, various large and respected security organisations say they knew about the Sony Rootkit months before the disclosure, but did not publish because they feared punishment under the DMCA. Meanwhile, virus-writers immediately began renaming their programs to begin with $SYS$, because these files would be invisible to virus-checkers if they landed on a computer that had been compromised by Sony.
    • John Lemke
      John Lemke on 10 Feb 14
       
      How the Sony DRM created serious security issues.  It should also be considered a violation of our civil rights.  Who the hell gave Sony permission to modify my OS!  Furthermore why didn't the OS companies sue Sony?  Likely because they are in bed together.
  • If I was a canny entrepreneur with a high appetite for risk -- and a reasonable war-chest for litigation – I would be thinking very seriously about how to build a technology that adds legal features to a DRM-enfeebled system (say, Itunes/Netflix/Amazon video), features that all my competitors are too cowardly to contemplate. The potential market for devices that do legal things that people want to do is titanic, and a judgment that went the right way on this would eliminate a serious existential threat to computer security, which, these days, is a synonym for security itself.And once anti-circumvention is a dead letter in America, it can't survive long in the rest of the world. For one thing, a product like a notional Itunes/Amazon/Netflix video unlocker would leak across national borders very easily, making non-US bans demonstrably pointless. For another, most countries that have anti-circumvention on the books got there due to pressure from the US Trade Representative; if the US drops anti-circumvention, the trading partners it armed-twisted into the same position won't be far behind.I've talked to some lawyers who are intimate with all the relevant cases and none of them told me it was a lost cause (on the other hand, none of them said it was a sure thing, either). It's a risky proposition, but something must be done. You see, contrary to what the judge in Reimerdes said in 2000, this has nothing to do with whether information is free or not – it's all about whether people are free.
  • The DMCA is a long and complex instrument, but what I'm talking about here is section 1201: the notorious "anti-circumvention" provisions. They make it illegal to circumvent an "effective means of access control" that restricts a copyrighted work. The companies that make DRM and the courts have interpreted this very broadly, enjoining people from publishing information about vulnerabilities in DRM, from publishing the secret keys hidden in the DRM, from publishing instructions for getting around the DRM – basically, anything that could conceivably give aid and comfort to someone who wanted to do something that the manufacturer or the copyright holder forbade.
  • Significantly, in 2000, a US appeals court found (in Universal City Studios, Inc v Reimerdes) that breaking DRM was illegal, even if you were trying to do something that would otherwise be legal. In other words, if your ebook has a restriction that stops you reading it on Wednesdays, you can't break that restriction, even if it would be otherwise legal to read the book on Wednesdays.
John Lemke

Is Software a Mass Noun? - 0 views

www.dailywritingtips.com/is-software-a-mass-noun

writing 2014 WriteLink grammar mass noun noun

shared by John Lemke on 05 Mar 14 - No Cached
  • Abstract nouns such as courage, cowardice, intelligence, and happiness are mass nouns because they cannot be combined with an indefinite article. For example, one can’t speak of “a courage” or “a cowardice.” Mass nouns cannot be preceded by a numeral without specifying a unit of measurement: “a ton of coffee,” “a modicum of intelligence.”
  • John Lemke on 05 Mar 14
     
    A decent read on some types of nouns.
John Lemke

Hyperlink with care, website owners urged :: Freelance UK - 0 views

www.freelanceuk.com/...4486.shtml

2014 WriteLink freelance copywriting writing tips legal law copyright license

shared by John Lemke on 07 Mar 14 - No Cached
  • Website owners should use hyperlinks carefully, such as by checking they are not linking to subscription-only content and that the terms of the site linked to permit such an action.
  • Under the directive, right holders have the power to control the online communication to the public of their works – the so called "communication to the public right".
  • “The door was left open to find the right infringed where for example the hyperlinks point to material only available via a subscription.
  • ...2 more annotations...
  • The court also did not address
  • if the website linked to expressly prohibited links or required prior permission in its website terms and conditions or what if these terms prohibited commercial re-use.
  • John Lemke on 07 Mar 14
     
    Sad that we have to worry about sending other sites traffic.
John Lemke

The Most Lucrative Ways to Make Money Off Your Blog - The Write Life - 0 views

thewritelife.com/make-money-off-your-blog

make money money blog 2014 monetization adsense ads

shared by John Lemke on 12 Mar 14 - No Cached
  • the most commonly used are a 728×90 “leaderboard” and a 300×250 “medium rectangle”.
  • If you don’t collect email addresses on your site — for example, to send out a weekly or monthly newsletter — you should start. (
John Lemke

Your Character's Flaw is His Greatest Strength - 0 views

thewritepractice.com/character-flaw

2014 WriteLink character flaw tips freelance writing

shared by John Lemke on 07 Apr 14 - No Cached
  • Robin described the “character flaw” as the belief, need, or fear that shapes a character.  It is the barrier that keeps him from moving forward.  It determines how he makes decisions, and, for better or for worse, is the essence of who he is.  Examples of character flaws are the “belief that love is conditional” and the “fear of failure.”
  • a character’s “flaw” is the source of both his greatest strength and his greatest weakness.
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