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While visualizing your story may seem like the right way to approach writing, it turns out that for full-time writers, the brain performs a bit differently. When Dr. Lotze watched writers from a competitive creative writing program perform the same tests, he found that experienced writers, while brainstorming, used parts of their brains associated with speech instead of vision.

Novice writers, Lotze suggests, are more likely to watch the story unfold like a movie inside their heads.