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John Lemke

AJ Kohn talks Hummingbird, social, authority, writing and MUCH more! » SEO Co... - 0 views

  • My mantra is to do it instead of thinking about doing it. If I catch myself doing the latter I just switch to doing instead of thinking. Easier said than done for me, but I’ve gotten better at that. But there aren’t enough hours in the day. Or not if you’re also going to stay healthy and be a part of your family and not get burnt out. So things fall off the table, even more so if you’re hell bent on creating really great work. Yet, I find that quality is what wins at the end of the day and that solves a lot of other problems.
  • People scan and don’t read, so you have to format your content to meet that reality.
  • And if they share it, you gain greater readership. So I encourage writers to think of the entire canvas when creating content. Think about the headers in your piece and about the images you’ll use to enrich the story.
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  • Writers still concentrate too much on the text and not enough on formatting and presentation. Making the content you create readable, portable and memorable is what will gain success.
  • The other thing that I think was important was commenting (with links) on other content.
  • I believe in 90-9-1 participation inequality. Comments are the area on a piece of content where the 9 (contributors) and the 1 (creators) are most frequently found. Those are the people I wanted to connect with because I had a better chance of them carrying my content to other places. And they did.
  • Social media is a key factor in SEO and Internet marketing for businesses and individuals. You rock at social media, sharing across multiple platforms and gaining reach. Social media can be intimidating and time consuming. What advice do you have for managing individual as well as business social accounts? Well you hit on the big issue; it’s time consuming and most people don’t want to invest that amount of time. So that’s the first thing. You can’t half-ass it and expect to do very well. One of the things I try to do is make my content on these platforms consistent, readable and memorable. On Twitter I decided to use a convention for the vast majority of my tweets. [Activity]: [Title] [URL] [Comment] [Hashtag]
  • The last one is to not do work for free.
  • Well, I’m seeing more and more evidence of what I describe happening and believe that Knowledge Graph Optimization (KGO) is going to be more and more important moving forward.
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    Many good points about writing in this new era are brought out in this interview.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

5 Tips for Quality Content Creation That Won't Bust Your Budget - 0 views

  • Forty percent of respondents admitted that poor spelling and grammar reduced their favorable impression of a brand.
  • As a marketer with a limited budget, the good news about focusing on quality content creation is that you don’t need to think in terms of producing more content but rather in terms of making each piece of content more effective.
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    I liked this article as soon as it mentioned spelling, grammar and being too "salesy". In short, it makes good sense.
John Lemke

3 Strategies to Stand Out From the Content Creation Crowd - 0 views

  • It’s no longer enough to simply write content. Everybody’s doing that.
  • standing out from the crowd by finding a place that seems a bit less dangerous (finding your “content” niche). This would be a good call.
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    If you don't get at least one idea from this article, you have some type of reading disorder.
John Lemke

SEO and content writing tips: Week ending March 4, 2014 » SEO Copywriting - 0 views

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    This is a good long list of links to other articles.
John Lemke

» Making Money From Home: Is Constant-Content Worth Your Time? : Freedom With... - 0 views

  • Set Your Rate.
  • Write What You Want.
  • Wait For a Buyer. The downside to working through Constant-Content, however, is that there is no guarantee your work will sell. Ever.
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  • You can sell usage rights only, which allows you to resell your article over and over again.
John Lemke

How to Write When You're Not a Writer - 0 views

  • The content on your website doesn’t need to appeal to a broad audience like print media does. It also doesn’t need to be on a broad topic. Quite the opposite, actually. Your website and social media content will be quite specific. And what’s more, unlike print media if you do make a mistake it only takes moments to correct. What’s not to love about that?
  • web content is also more conversational. Content is written to feel personal – as if you’re speaking directly to your audience
John Lemke

Why so many digital publishers are flocking back to print | Digiday - 0 views

  • Publishers are leaning heavily on the idea that these are “premium” magazines, with deep reporting and full-page photos. Music reviews site Pitchfork even hopes that printing its quarterly magazine’s long-form features and illustrations on high-quality paper stock will encourage readers to collect them just as they collect vinyl records.
  • ather than eye the big general-interest numbers of Time and Rolling Stone, digital publishers are creating their magazines with lower circulations and content aimed at more niche audiences.
  • Most media companies have historically treated magazines as loss leaders, selling them for cheap in the hopes of building the sort of big circulation numbers
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  • That’s not the model that these digital publishers are following. Rather than sell the magazines for cheap, Pitchfork is asking for $50 a year (or $20 an issue).
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    A few interesting differences about today's print and yesterday's.  Seems there is still a market for premium content and consumers will actually pay much more than in yesteryear.
John Lemke

Top 10 Websites That Pay Upfront For Your Content | Grow Your Writing Business - 0 views

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    I don't necessarily agree with the rankings but I do actually get paid by a few on this list.
John Lemke

The Great Content Checklist: Tips, Tools, and Examples - 0 views

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    This article makes some good points and has lots of great examples.
John Lemke

What the Elance-oDesk Merger Means for Freelance Writers - 0 views

  • Now that cheapie content can’t get sites traffic, demand is plummeting for $5 articles. That’s why the call for quality content is skyrocketing
  • I spend most of my time discouraging writers from hanging around these sort of race-to-the-bottom, bid-site platforms.
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    There has been much speculative talk about this among cloud workers. According to the article 8 million are registered between the two sites.
John Lemke

» "Is there really writing work out there?" : Freedom With Writing - 0 views

  • How, then, do writing opportunities work? To be paid for writing, you need to look for a person with two characteristics: They’ve got money to spare. They’re looking for writers. This could be: A magazine editor who is looking for feature articles. An aristocrat or multi-billionaire who wants to support the career of an aspiring artist. A blogger who makes money from advertisements, or from selling information products, but is too busy to do all their blogging themselves. A book publisher who is looking for the next Da Vinci Code or Harry Potter. A business owner who needs help from a writer to promote their business. Do you see where this is going? There are writing opportunities out there, if you know where to look, and if you know the right people.
  • First, the more money a potential client has, the more they’ll be willing to pay you. Bloggers and content creators don’t typically earn much money from advertising. That’s why revenue sharing sites, which share advertising revenue with writers in exchange for content, often pay a relatively low rate. Magazine editors and book publishers are somewhere in the middle. They pay reasonably well, but they’re looking for extremely high quality, so you’ve got to be real good to get their attention. Business owners who have a steady income usually pay the most generous fees to writers. Businesses have a budget for marketing, so they’ve got cash to splash.
John Lemke

Why You Should Care About Google+, SEO and Semantic Search - 0 views

  • Everything Google is doing, from Google+ to semantic search serves its mission “to organize the world’s information and make it universally accessible and useful.”
  • In order for Google to provide the most relevant search results, it looks beyond the keywords to find context of your query based on your connections and social signals, +1’s, shares, likes etc..
  • Google Authorship ties you to your content no matter where you publish on the web where “rel=authorship” is installed.
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  • Links send signals to Google that people like and trust your content.
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    A brief explanation of how Google+ factors into search in this day and age. Not only worth the read but the sources it cites are as well.
John Lemke

» How You Can Make Money At Home Through MadContent : Freedom With Writing - 0 views

  • MadContent.com is a bit unique in that they cater to customers and clients who are in need of SEO services. SEO, or search engine optimization, is a method that involves strategically placing specific keywords at predetermined intervals in articles, product descriptions, and more. Through using SEO, customers and clients of MadContent.com may be able to boost their search engine rankings organically when the specified keywords are searched for.
  • However, MadContent does require prior experience. Specifically, when applying to work for the company through the online application form, you will be required to submit a sample of your work. Prior SEO experience is a plus, and work completed through the site will be required to meet certain SEO requirements. Understanding the basics of SEO and being apply to apply the strategy into your work is necessary. Further, assignments are provided to you via Elance.com, so you do need to have a valid Elance.com account in order to apply to work for this company.
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    Mad Content requires experience and is SEO focused. You will have to submit a sample and meet certain SEO requirements on all assignments submitted. 
John Lemke

The Smart Way to Use Other People's Audiences to Build Your Own - Copyblogger - 0 views

  • That’s the basic idea: Get in front of OPA, and then publish fantastic content so you can earn that audience’s respect and trust.
  • Interacting with others, sharing the content of others, and participating in communities are all great ways to generate attention and build an audience.
  • build an audience that is relevant to what you do
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  • If you get attribution links as a result of the guest post, then the site and page giving you the link will be closely matched to your site and the specific page receiving the link.
  • You are not a fit for every audience. Don’t worry about it. Pass on opportunities where you can’t bring the good stuff, and focus your energies in the places where you can.
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    As people often say regarding writing, "it is just as much about networking as it is working".  If you blog or write, these are some great ways to build your audience.
John Lemke

Theme Week: How to Socialize Your Posts for Maximum Effect : @ProBlogger - 0 views

  • If you have more time on your hands, you can of course choose to engage in more social networks. Just don’t overcommit and end up spreading yourself too thin!
  • Get 10 successful bloggers from different niches in a room and ask them which social networks are best for driving traffic to their blogs, and you’ll get a different answer from each one as to where their readers hang out in greatest numbers.
  • One of the things that I’d highly recommend you ponder when it comes to this is to think about developing a rhythm to your sharing.
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  • Of course the other thing to do when you’re resharing the same piece of content is to mix up the timings of your updates. If you first tweet a piece of content at 9am – at least wait a few hours to reshare it so that others in different parts of the world are likely to be online. The same thing applies to other networks (although I’d wait longer than a few hours to reshare on networks like Facebook or Google+). Also consider avoiding sharing during those times of the day that are particularly ‘noisy’. Sometimes sharing during times that you’d think your audience isn’t online is actually best. Dan Zarrella calls this ‘contra-competitive timing’ and has some great data on the topic here.
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