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27 percent of Bosnian respondents said they had a “mostly negative” opinion of the Saudi role in their nation. Only 10 percent had a “mostly positive” view of Riyadh’s influence. The numbers for Saudi Arabia are worse than Bosnian perceptions of influence from the U.S., Russia and Turkey — the other foreign countries respondents were asked about.

the growing flow of tourists to Bosnia suggests an increasingly organic interest from Saudi Arabian citizens — and not a state-sponsored plan. In Europe, only Albania and Kosovo have a higher percentage of Muslims in their population — 50 percent of Bosnians are Muslim. “The Saudis find Bosnia cheap, culturally close and not too far to the sea,” says Sarajevo-based researcher and writer Harun Karčić. “The idea that they spread radical Islam between sightseeing, shopping and partying is ridiculous.”

During the war in the 1990s, thousands of foreign mujahedeen came to Bosnia to fight (and some stayed) against Croatia- and Serbia-backed rebels. Several Bosnian Muslims went to study in Saudi Arabia. Even then, though, Bosnia took steps to shield itself from extremist influences — including from supposed friends in the war, such as Saudi Arabia. It banned a Saudi charity organization accused of spreading terrorist propaganda.

Around 300 Bosnians had joined the ranks of foreign fighters for ISIS in Iraq and Syria, among the highest per capita rates from any nation. Now, many of them have indicated they want to return, and Bosnia is grappling with the question of what to do with those former fighters.

“There has clearly been a conservative turn among Bosnian Muslims,” says Jasmin Mujanović, a Bosnian political scientist. “But it is rather connected to the country’s poor economic situation and postwar trauma from the genocide than to the Middle East.”

A 2018 report by the Sarajevo-based research organization Atlantic Initiative found that only 2.5 percent of Bosnian Muslims supported their compatriots traveling to the Middle East to fight there — five times less than the number of Bosnian Serbs who support Bosnians fighting in Ukraine.

the nation hasn’t seen a single major terrorist attack

some experts caution that fears of a perceived Islamic threat could be used by Serb and Croat nationalists in Bosnia and politicians in Serbia and Croatia to interfere in Bosnian affairs again. “The 1990s are not a remote past,” says Bećirević. “I remember well how a similar narrative of ’defense against the Islamic threat’ served to justify genocide.”

The acquisition would mimic the 2017 purchase of celebrated soccer star Neymar by Qatar-owned Paris St. Germain for US$277 million intended to demonstrate that the Gulf state was unaffected by the then several months-old Saudi-UAE-led economic and diplomatic boycott.

a decision by the Premier League to reject the acquisition of Newcastle would be perceived as yet another of Prince Mohammed’s self-inflicted public relations fiascos that include multiple failed attempts to position the kingdom as a powerhouse in international soccer governance

Prince Mohammed is betting that the Premier League at a time of economic crisis and with Britain needing to forge new trade relationships in the wake of its departure from the European Union may not want to slam the door on a wealthy investor and/or jeopardize British relations with the kingdom.

Saudi Arabia responded in 2018 to Canadian criticism of the kingdom’s human rights record by withdrawing its ambassador and freezing all new trade and investment transactions. German criticism of a failed Saudi attempt to force the resignation of Lebanon’s prime minister led that same year to a de facto downgrading of diplomatic relations and reduced trade.

The League has tightened its criteria to test potential club owners on their integrity and reputation. The criteria include ensuring that a potential owner has not committed an act in a foreign jurisdiction that would be a criminal offence in Britain, even if not illegal in their own country.

Supporters of the acquisition argue that it bolsters Prince Mohammed’s reforms in a soccer-crazy country and reaffirms his push to break with the kingdom’s austere, inward-looking past. They reason further that it will bolster investment in Newcastle and surroundings at a time of impending economic hardship.

Supporters only need to look at Manchester where the United Arab Emirates’ acquisition of Manchester City more than a decade ago has benefitted not only the club but the city too.

supporters of Newcastle are likely to welcome the financial injection and departure of the club’s unpopular current owner, Mike Ashley, and ignore condemnation of the deal by human rights activists, including Amnesty International, as “sportswashing, plain and simple.”

when Brazil hosted the World Cup in 2014, FIFA successfully pressured the country to change its legislation to permit alcohol sales in stadiums. But Qatar was able to impose its own laws on FIFA, in this case prohibiting alcohol sales to regular fans in the stands (though alcohol is freely available to VIP guests in luxury suites). It was one sign of the varying degrees of power held by recent World Cup host nations

Latin American audiences are intimately familiar with the use of the World Cup for political aims, such as when Argentina sought international legitimacy for its bloody dictatorship when it hosted the tournament in 1978. Like the European and U.S. press, the show has discussed the human rights and labor rights complaints surrounding the Qatari-hosted event. Still, Wall told Foreign Policy that, overall, “in South America, perhaps we see [the World Cup] with different eyes.” Latin American coverage of the event has focused more on how soccer culture in both Latin America and the Middle East developed in the context of colonization. It’s been striking to encounter so many Brazil and Argentina fans from the Middle East and Asia at the World Cup, Wall added. “There is something that we see in each other.”

It has also prompted some to wonder if Latin American countries could better capitalize on their own soccer power. “The value of Argentine soft power” remains “much more potential than real,” former Argentine foreign ministry official Tomás Kroyer told Forbes Argentina this week. In Brazil, the Workers’ Party governments of 2003 to 2016 designed several policies to use the appeal of Brazilian soccer as a diplomatic tool, even taking the national team to play in Haiti to herald the arrival of Brazilian peacekeepers in 2004, Veiga de Almeida University international relations professor Tanguy Baghdadi told Foreign Policy in an interview.