The final pick of YPNation's "Young Professional of Color" series is Tina Wells, CEO of the New Jersey-based Buzz Marketing Group, the number one resource for all things involving youth marketing. Wells has more than a decade of expertise in youth trends, and an impressive portfolio of more than one hundred partnerships.
Last week I wrote about a new trend in Corporate Social Responsibility (CSR), in which companies target the world's poorest people to move them up a notch on the ladder of economic development and profit from them as well.( I went to a slum in Angono, Rizal, here in the Philippines, to see how one Philippine company is putting this business model into practice.
The housing industry may not see much action for a while, but real estate on the Internet is booming. Just ask Mike Cassidy, a 25-year-old, whose Web domain names that he bought for $5.99 are now being appraised at $1000.
Small farms have been on the out for decades as younger generations leave town for urban lifestyles with more financial promise. But as we have seen recently in Michael Pollan's books (The Omnivore's Dilemma and In Defense of Food) as well as the work of so many others, the tragic consequences of agribusiness have spurred a reactionary movement, which is now in full swing. The demand for sustainably produced and organic food is going up, and as a result of this increasing awareness, young people are moving back to the farm. And they're changing how it's done.
Less than half of Millennials, Americans age 18 to 29, believe when they are their parents' age, they will be better off, according to the "Survey of Young Americans' Attitudes Toward Politics and Public Service" (pdf) from Harvard University's Institute of Politics.
