In "EVOKE," you're leveling up in world-changing superpowers like creativity and resourcefulness. You're unlocking achievements by completing real social innovation missions. Even though much of the game material is real and important and serious, you get the motivational push of game dynamics and the rewards and satisfactions of making real progress. Plus, it's a social network, and once you start making friends with other players, there's all the social stickiness that involves."