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Mitchel Becker

Profiting With <br />Direct Mail Campaigns - Tips And Strategies - 0 views

small business mobile marketing for a local applications Quantum Digital Cards http:__quantumdigital.com_quantumcards

started by Mitchel Becker on 11 Jul 12
  • Mitchel Becker
    marketing a small business

    There are many similarities between direct mail campaigns and other sales and marketing strategies. The most critical aspect is to ensure your mailings are optimized. The way you do this is just like anything else - you test and keep at it. Those with little experience in terms of direct mail campaigns or people who've never attempted before often encounter problems.

    You'll be able to get over that wall by doing tests, improving your mailings and sticking with it. It's extremely rare for anyone to be successful in the first round, so don't anticipate it. There are DM experts, of course, and this doesn't apply to them. The reason they got to where they are, though, is because they persevered and learned everything they could through testing and optimization.

    Although your sales copy, and your offer, are extremely important, you need to have a call to action that gets results. If you are too strong, this can pressure your potential clientele, which is not what you want to do. But, the fact remains that consumers need to be told what you want them to do next. It's all about motivating your potential clientele to take a specific action that can lead to the sale. Make sure there is a singular focus, that you lead your prospective clients to taking the desired action necessary. By choosing strategic locations throughout your web copy, your call to actions will motivate people to do what you want them to. A general rule for the first call to action is after you have told them how your product solves the problem.

    To make your mail outs more personal, every DM (direct mail) piece has to have the recipient's name on it. Obviously, this is different from e-mail marketing in a couple ways. The reason is most people know about autoresponders, and seeing our first name in emails is so common the impact is lessened. A general greeting, without your name, will have a negative effect still, even though DM is much different. Modern technology makes it possible to incorporate database leads so that everyone's name is on each mail out. Before you order your mailers, this is something you need to check up on.

    Future prospects like to respond to offers, talk to you and other different activities. So, be sure that your mailings give consumers choices. When it comes to customer service, many companies now like using social media sites for this purpose. So you can offer email contact for customer service, an 800 number or social media. People will feel more apt to do things in their own time, if they see that you have provided many choices and are doing business on the internet. You should really give your consumers a way to be apart of the process, which will really benefit you in the end. When it comes to off-line marketing, this can be an intimidating, especially if you've never done direct response marketing in the brick-and-mortar world. If you're not able to create sales copy, other goals may have to be pursued. Anyone with a business, that has a website, should generate leads with DM. You should certainly do sales copy mail outs only after you become comfortable with this process.

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