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Starbucks Gets Its Business Brewing Again With Social Media - Advertising Age - Special... - 0 views

  • "This was not [built as a] marketing channel, but as a consumer relationship-building environment."
  • intersection between digital and physical
  • "The experiences you have online can translate to rich offline experiences."
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  • An added benefit of Starbucks' social-media progress has been the ability to quickly manage rumors that could have dogged the company for days.
  • Starbucks launched two iPhone apps in September, one for general café purposes, with store locators, details about specific blends and nutrition information, and the other to support its loyalty card. Moving forward, Mr. Bruzzo said the company will be looking for ways that consumers can connect with each other from inside the apps. In the meantime, Starbucks is testing functionality that allows loyalty-card holders to pay with their phones.
  • The brand relies on the 28-year old to translate the Starbucks experience for the online community, search out confused or disgruntled consumers, chat about store offerings and even crack jokes.
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Broadband carriers speak out against FCC regulation - washingtonpost.com - 0 views

  • A ruling against the agency would likely derail FCC Chairman Julius Genachowski's signature policy objectives, including open-Internet rules and the reform of an $8 billion rural telephone fund to provide broadband access in underserved parts of the country.
  • Consumer advocates argue the opposite. They say that previous FCC moves to ease regulation of broadband providers are now undermining the agency's attempts to address problems in the Internet age. "The same lobbyists who purport to want 'Broadband for America' are now telling the FCC that the agency should not engage in rulemaking that would achieve it," said Ben Scott, policy director for Free Press, a public-interest group. "The commission must have the authority to promote universal access to affordable broadband."
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One-Third of U.S. Without Broadband, F.C.C. Finds - NYTimes.com - 0 views

  • For many Americans, having high-speed access to the Internet at home is as vital as electricity, heat and water. And yet about one-third of the population, 93 million people, have elected not to connect.
  • the overwhelming majority of people who have Internet access have broadband.
  • “Now we’re at a point where, if you want broadband adoption to go up by any significant measure, you really have to start to eat into the segment of non-Internet-users.”
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  • nonusers are disproportionately older and more likely to live in rural areas. Those with household incomes of less than $50,000 are “much less likely” to have broadband access, according to the F.C.C. report.
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In 'Mind Movies,' the Word Picture Continues to Appeal to Eager Ears - WSJ.com - 0 views

  • Radio drama, ranging from "Captain Midnight" to the high art of Orson Welles, thrived for 40 years in America. It was all but gone by the 1960s, killed off by television. Yet now that TV must contend with the Internet, the Internet has given radio drama a whisper of new life. It can't be called "radio drama" anymore, since hardly any of it gets on the radio. Mr. Greenhalgh settles for "audio drama," but the catchiest name for it is "mind movie."
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Publishers: Triumph From Within the Belly of the Content Beast! - Advertising Age - Dig... - 0 views

  • It is not hard, with 20/20 hindsight, to see what went wrong. In the blink of an eye, the spectacularly long-lived success of the publishing industry succumbed under the weight of too much free content flooding the internet, causing a crash in the value of content.
  • "Building sites that perform well for humans, not search engines, [is one change necessary to] reverse the damage we've done to ourselves in the last 15 years of the internet.
  • Kelly is the poster child for the next-generation publisher who places primacy on creating great content that drives loyal visitors. Not so easy to do -- but ultimately that's probably more profitable than just herding traffic that will leave as soon as they got there.
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  • tying revenue to member participation.
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A Cover Ad Mimics The Los Angeles Times's Front Page - NYTimes.com - 0 views

  • The top editor of The Times, Russ Stanton, and several of his deputies vigorously opposed the ad before it was published, but they were overruled by the paper’s business executives, according to people with direct knowledge of the dispute,
  • Mr. Conroy noted that however unorthodox the ad may be for print, it mirrors a common practice online of having an ad cover part or all of a Web site’s home page for a few seconds.
  • “It’s taking a concept that we normally apply to new media and reimagining it to a concept in a newspaper,”
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  • In the last few years, The Los Angeles Times, The New York Times and The Wall Street Journal all began publishing ads on the lower parts of their front pages.
  • But The Los Angeles Times has gone several steps further. In April, it published a front-page ad for the TV series “Southland” that was made to look like a news article, prompting harsh criticism from media critics and its own journalists. Two months later, it published its first full front-page wrap-around ad, for the series “True Blood.” The “Alice in Wonderland” ad, which also wraps around the paper, introduces a new wrinkle, lending the name and work of The Times to an advertiser.
  • the paper received several hundred thousand dollars for such an ad.
  • “It’s a little troubling that they’re blending editorial content with advertising,” she said. “This isn’t newspapering as it used to be, but that can’t be the determinant any more.”
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A way to link to a specific part of a youtube video - 0 views

  • so what does this do? It creates a link to a YouTube video where you set the start time.
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Columbia News Service » Blog Archive » Skype Gives Students Window On The World - 0 views

  • more and more teachers are beginning to discover the enhanced, interactive learning experience that Skype’s free videoconferencing enables.
  • An analysis of controlled studies by the U.S. Department of Education in June 2009 found that “blended” instruction that combined online and face-to-face instruction had a larger advantage than pure online or face-to-face communication.
  • Tolisano insists that these calls are not about learning technology alone, because during these video calls, students are expected to do different jobs. Some prepare to present or ask questions of their online guests such as what the time difference is or what the weather is like. Other students film and photograph the conversation, while still others listen and write about the call. “It is not about using the webcam alone,” says Tolisano. “ It is about communication and presentation skills.”
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  • “Skype an Author”
  • The author videoconferences with the class over Skype for about 10 minutes, free of charge. For longer sessions, they could choose to charge a fee.
  • Yet Skype is blocked in several schools because of fears that it hogs bandwidth and can breach security.
  • “The technology department looks at things differently from teachers. You need to get the superintendent on board,” says Fryer. “We want to be creative. But that takes leadership.”
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Free Technology for Teachers: How Web Search Works - 0 views

  • This video, produced by Google, features Google Search Engineer Matt Cutts explaining what happens when you do a web search on Google. Cutts also explains how Google indexes and ranks websites.
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Google Earth for Educators: 50 Exciting Ideas for the Classroom | Associate Degree - Fa... - 0 views

  • Google Earth has opened up potential for students in classrooms around the globe with its bird’s-eye view of the world.
  • Find ideas for any age student and a handful of virtual tours that will not only help you instruct your students, but might even teach you something along the way.
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Media Cache - For U.S. Newspaper Industry, an Example in Germany? - NYTimes.com - 0 views

  • U.S. publishers come in for withering criticism in a report this month from the German Newspaper Publishers’ Association.
  • While daily newspaper circulation in the United States fell 27 percent from 1998 through 2008, it slipped 19 percent in Germany. While fewer than half of Americans read newspapers, more than 70 percent of Germans do. While newspapers’ revenues have plunged in the United States, they have held steady in Germany since 2004.
  • Most German newspapers are owned by family concerns or other small companies with local roots,
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  • Germany has a strong local press;
  • German publishers have been much more reticent about the Web, in some cases keeping large amounts of their content offline.
  • the Internet generates only low-single-digit percentages of most German newspapers’ sales, while online revenue has reached double figures at some U.S. papers.
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Morgantown newspaper removes three legislators from front-page photo - WVPubcast.org - 1 views

  • The Dominion Post decided to remove from the picture three delegates who sponsored Erin’s Law.
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Novelties - PlaceLocal Automatically Creates Online Ads - NYTimes.com - 0 views

  • New software called PlaceLocal builds display ads automatically, scouring the Internet for references to a neighborhood restaurant, a grocery store or another local business. Then it combines the photographs it finds with reviews, customer comments and other text into a customized online ad for the business.
  • New software called PlaceLocal builds display ads automatically, scouring the Internet for references to a neighborhood restaurant, a grocery store or another local business. Then it combines the photographs it finds with reviews, customer comments and other text into a customized online ad for the business.
  • New software called PlaceLocal builds display ads automatically, scouring the Internet for references to a neighborhood restaurant, a grocery store or another local business. Then it combines the photographs it finds with reviews, customer comments and other text into a customized online ad for the business.
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  • New software called PlaceLocal builds display ads automatically, scouring the Internet for references to a neighborhood restaurant, a grocery store or another local business. Then it combines the photographs it finds with reviews, customer comments and other text into a customized online ad for the business.
  • New software called PlaceLocal builds display ads automatically, scouring the Internet for references to a neighborhood restaurant, a grocery store or another local business. Then it combines the photographs it finds with reviews, customer comments and other text into a customized online ad for the business.
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Stimulus Projects Bring Broadband to Disconnected - NYTimes.com - 0 views

  • The $7.2 billion plan in the last stimulus package was approved without significant debate. The program is intended to extend broadband service to what is known as the “middle mile,” which can connect to institutions like schools and hospitals, and the “last mile” — homes and businesses — that big Internet providers have bypassed because the expected revenue was too small to justify the big investments needed.
  • For some of the beneficiaries, the program will mean the difference between isolation and being connected to the rest of the world.
  • The stimulus law requires that all the money in the program be allocated by Sept. 30.
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Digital Domain - Computers at Home - Educational Hope vs. Teenage Reality - NYTimes.com - 0 views

  • Economists are trying to measure a home computer’s educational impact on schoolchildren in low-income households.
  • little or no educational benefit is found. Worse, computers seem to have further separated children in low-income households, whose test scores often decline after the machine arrives, from their more privileged counterparts.
  • few children whose families obtained computers said they used the machines for homework. What they were used for — daily — was playing games.
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  • “Scaling the Digital Divide,” published last month, looks at the arrival of broadband service in North Carolina between 2000 and 2005 and its effect on middle school test scores during that period. Students posted significantly lower math test scores after the first broadband service provider showed up in their neighborhood, and significantly lower reading scores as well when the number of broadband providers passed four.
  • The expansion of broadband service was associated with a pronounced drop in test scores for black students in both reading and math, but no effect on the math scores and little on the reading scores of other students.
  • THE one area where the students from lower-income families in the immersion program closed the gap with higher-income students was the same one identified in the Romanian study: computer skills.
  • How disappointing to read in the Texas study that “there was no evidence linking technology immersion with student self-directed learning or their general satisfaction with schoolwork.”
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Techmeme Offers Tech News at Internet Speed - NYTimes.com - 0 views

  • relies on software algorithms to collect technology news in real time into what is essentially the front page of an ever-changing industry newspaper.
  • turns to humans to filter the ever-growing number of articles and blog posts published online each day
  • Mediagazer, a new sister site for media industry news.
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  • They also play a crucial role in contemporary journalism, as media outlets and amateur reporters churn out an ever-higher quantity of often lower-quality content
  • Humans do things software cannot, like grouping subtly related stories, taking into account sarcasm or skepticism, or posting important stories that just broke.
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Local News in new ways - 0 views

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    Story in the Denver Post about thirst for local news, but audience comes to it differently.
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MediaShift . AOL Patch and MainStreetConnect Expand Hyper-Local News | PBS - 0 views

  • "People are way more hungry for news at their local level than even we imagined," said Brian Farnham, editor in chief of Patch. "There's a lot of good sources for news existing at the national level and beyond, but at the local level the cohesive experience is missing."
  • Top staffers get a salary of about $40,000 a year, and rookies get less, Tucker said. His wife, personal finance writer Jane Bryant Quinn, serves as editorial director and coaches journalists on writing skills and headline writing. Twenty newsroom employees produce content for the 10 sites. The stories focus on local people, and the company currently does not rely on user-generated content. "News gathering is a real profession," Tucker said. "Citizen journalism is a completely false rabbit. It's simply not going to succeed."
  • Patch, by contrast, solicits citizen contributions for news tips, feedback and announcements and calendars.
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The Bay Citizen - In Battle of the Weeklies, Local Focus Is the Key - NYTimes.com - 0 views

  • When you pick up the paper, with its solid reporting on local politics and strong point of view, you know what to expect. A well-defined sensibility, deep local roots and a focus on its one and only market give the publication staying power.
  • In the Internet era, there are plenty of options for those attracted to an alternative sensibility. But even if the Salons of the world capture some of that audience, there’s still a place for the distinctively local approach — and chains, by their nature, find that harder to cultivate.
  • But a strong local voice and brand identity are key to possible new strategies in areas like live events production and participatory journalism. Even on the Internet, where scale matters, local coverage remains a promising frontier.
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BBC - Viewfinder: Adrian Evans on future funding of photojournalism - 0 views

  • Quality photojournalism is expensive - researching the story, gaining access, spending time with your subjects, post production and editing - there are no short cuts. Newspapers and magazines spend a tiny proportion of their income on content and they certainly don't want to spend it on photography.
  • Success now lies in being multiskilled, merely taking photographs is not enough. My advice to aspiring photographers is that they need to be able to design a web page using html, know their way around a multitude of publishing software programmes shoot and edit video, record audio and most importantly research and pitch stories.
  • rather than sourcing funding from the print media or distributor of a story, photographers are working with organisations who have a message they want to disseminate.
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  • NGOs and foundations
  • active involvement in their visual communications, advising on how best to approach a subject visually and then exploring different outputs for the resulting work
  • A body of work can simultaneously be a print feature or a series of print features, a book, an exhibition, a multimedia piece, a web gallery all of which carry different price structures ranging from the free to the expensive.
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