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U.S. HOTEL PERFORMANCE rose from the previous week, while occupancy and RevPAR levels reached the second highest of the year, behind the week ending 18 March, according to STR's latest data through 22 April. Occupancy for the week ending April 22 came in at 67.2 percent, up from 64.2 percent the week before, and increased 2.3 percent than the comparable week in 2022. ADR stood at $155.76, up from $155.33 the previous week and 4.2 percent over the same period in 2022. RevPAR was $104.64, also up from $99.67 the week before and 6.6 percent rise over 2022. Among the Top 25 Markets, Chicago posted the highest year-over-year increases in each of the key performance metrics: occupancy rose 23.9 percent to 72.2 percent, while ADR increased 29.6 per cent to $174.71. RevPAR also rose 60.6 percent to $126.13. Notably, New York City (82.1 percent) and las Vegas (80.8 percent) were the only two markets to report occupancy above 80 percent.

"UNSTOPPABLE" WAS THE theme for Choice Hotels International's 67th Owner & Franchisee Convention in Las Vegas Last week. In keeping with that, the company announced new software tools, a new prototype and more news on the incorporation of more than 600 newly acquired Radisson Hotels Americas properties. Nearly 6,000 hotel owners, general managers and Choice associates attended the three-day event at MandaLay Bay Resort and Casino, according to the company. It included more than 85 educational and brand sessions as well as 275 vendor exhibits. "At our 67th Annual Convention, we celebrated our shared success with thousands of Choice franchisees, examined key travel industry trends, and revealed our pLans to capitalize on them and keep the momentum going," said Pat Pacious, Choice's president and CEO. "We're inspired by the ways these entrepreneurs bet on themselves, and we are committed to being by their side as we continue to disrupt the industry together."

U.S. HOTEL PERFORMANCE showed mixed results from the previous week, according to STR's latest data through the end of April. However, it remained up year over year. According to STR, occupancy stood at 66.6 percent for the week ending April 29, down from 67.2 percent the week before and increased 0.1 percent over the comparable week in 2022. ADR came in at $156.14, up from $155.76 the week before, and rose 5.5 percent from 2022. RevPAR was $104.01 in the last week, down from $104.64 the week before and increased 5.6 percent against the same period in 2022. Among the Top 25 Markets, Boston registered the highest year-over-year increase in occupancy in the fourth week of the month, up 15.3 percent to 75.6 per cent. Meanwhile, New York City (87.8 percent), las Vegas (81.5 percent), and San Francisco (81.1 percent) were the only three markets to post occupancy above 80 percent.

NEWCRESTIMAGE RECENTLY ACQUIRED the TownePlace Suites by Marriott Dallas las Colinas in Irving, Texas. It is the most recent acquisition for the Dallas-based investment firm led by Mehul Patel as managing partner and CEO, and the company plans to fully renovate the property, which opened in 1998 and was last renovated in 2014. The 3-floor, 135-suite property offers three types of guestroom: studio, one-bedroom, and two bedroom, according to NewcrestImage. It is near two major airports, Dallas Fort Worth International Airport and Love Field, and two major convention centers, the Irving Convention Center and the Gaylord Texan Convention Center. Amenities at the hotel include a fitness center and an outdoor pool. "This extended-stay property is in the heart of a high-traffic corridor that's a popular destination for both corporate and leisure travelers," Patel said. The acquisition of the TownePlace Suites is important to Marriott, said Loren Nalewanski, the company's vice president franchising for the Element, Residence Inn, Fairfield, TownePlace and SpringHill Suites brands. "Our industry is built on strong partnerships between brands and owners," Nalewanski said. "This acquisition enhances the long, valued, and successful partnership between Marriott and NewcrestImage, which has owned and operated 30 Marriott-branded properties since 2013."

VIRDEE, THE CONTACTLESS check-in technology firm, secured $12.4 million in an oversubscribed Series A funding round led by Moneta Ventures, bringing its total funding to $21 million. These funds will be used to finance research, expand product features, grow the workforce, and strengthen the company's presence in the hospitality sector, the company said. Other participants in the latest fundraising process include Silverton Partners, Koch Real Estate Investments, Alumni Ventures, DJR Advisors, Capital Factory, and strategic partners, Virdee said. This investment follows Series Seed financing led by Silverton Partners in February 2022 and a 2020 angel investment led by Rajiv Trivedi, former brand president for Wyndham Hotels & Resorts Inc.'s la Quinta Inn and chairman of TST Capital.

U.S. HOTEL PERFORMANCE increased at the beginning of December as expected, compared to the last week of November, according to CoStar. Hotel occupancy, ADR, and RevPAR improved compared to the previous week. Occupancy increased to 54.2 percent for the week ending Dec. 2, up from the prior week's 49.4 percent, reflecting a year-over-year decrease of 1.6 percent. ADR rose to $144.88, compared to the previous week's $138.29, showing a 0.8percent uptick from the prior year. RevPAR also rose to $78.54, compared to the prior week's $68.32, marking a 0.8 percent decrease from the corresponding period in 2022. Among the top 25 markets, New York City saw the largest year-over-year increases in occupancy, rising by 6.8 percent to 83.5 percent, and RevPAR surged by 17.2 percent to $319.18. las Vegas recorded the highest ADR increase, rising by 11.2 percent to $232.94.

THE HOLIDAY INN Express in LaPLace, Louisiana, reopened on Jan. 17, after the owner, QHotels Management in LaPLace led by Vimal Patel, completed $5 million in repairs to damage form Hurricane Ida in September. The repairs were slowed by his insurance company's failure to pay for the work in a timely manner, Patel said. The situation also is affecting Patel's ability to repair and reopen other properties in the area. "We had to use our own line of credit, to finish the hotel," Patel said. "Five more hotels to go. They are still a work in progress. A couple of hotels will open probably next month and then a couple probably will open in sometime in April. And the Last hotel will probably take some time, so maybe May or June before we can open it up." The 91-room Holiday Inn Express is near Cajun Pride Swamp Tours, The Choice Hall, YMC EVENTS Venue and the Dream Event Center.

MARCH IS WOMEN'S History Month, a time to focus attention on women's role in business and society. It also is the second month for Wyndham Hotels & Resorts' new "Women Own the Room" program that aims to open the door for more women to achieve hotel ownership. Two of the first participants in the program are Trusha Patel, founder and CEO of Platinum Holdings in Austin, Texas, and Neha Jadhav of Chantilly, Virginia, founder of Luminous Hotel Management. Both women are opening dual-brand la Quinta and Hawthorn Suites hotels with assistance from WOTR assistance. Correcting an imbalance Wyndham launched WOTR in January in an effort to overcome the common barriers women face in developing, opening and running their own hotel. The program provides assistance with financial solutions, personalized operational support and networking and educational opportunities. Programs such as WOTR are needed to counter hospitality industry data that shows women are significantly underrepresented in hotel ownership, real estate, and investment funding roles, Wyndham said in a press release. The company cited the most recent annual report from the Castell Project, a nonprofit focused on promoting women in the industry, that found that while there are more women in the hospitality industry they still lag behind in leadership roles.

FRANCHISEE RESILIENCE AND determination was the focus of Choice Hotels International's 66th annual convention in Las Vegas Last week. In keeping with that theme, in a press conference at the convention, corporate leadership for Choice said they are working with AAHOA on ways to implement the association's recently updated 12 Points of Fair Franchising. More than 5,200 people attended the conference, including franchisees and their families. Other news from the event includes the announcement of a new program to promote women ownership of hotels and the hiring of two new franchise development directors. "GO" was the theme of the convention, in recognition of the struggles Choice's franchisees have faced over the past three years of pandemic and economic downturn. The company overcame those challenges, driving new business, advocating for government aid and reducing operating costs for franchisees, said Patrick Pacious, Choice's president and CEO. It also surpassed 2019 system-wide performance levels.

BANYAN INVESTMENT GROUP recently sold its Kimpton Goodland Hotel Fort lauderdale Beach, Florida, to DiamondRock Hospitality Co. for $35.3 million. The sale is expected to bring a substantial return for investors in the Atlanta-based company, led by Andy Chopra as managing partner. The 96-room hotel is near las Olas and Sebastian Street beach parks, Bonnet House Museum and Gardens, Sea Turtle OP Headquarters and multiple shops and eateries. Hotel amenities include an outdoor, heated pool, fitness center, loaner beach cruisers and beach items including boogie boards to folding chairs. F&B options include food and tiki-themed cocktails at Botanic at the Goodland or poolside drinks and snacks at the Good Bar. Originally the company was planning to hold the deal for a longer period, Chopra said. However, conditions changed to allow a deal that could generate a 49.4 percent internal rate of return for Banyan's investors.

The TownePlace Suites by Marriott San Antonio Northwest at The RIM in San Antonio, Texas, opens on Aug. 17. It is owned and managed by Satesh Limited, led by Sunil Wadhwani, president. The 109-suite hotel is 15 miles from San Antonio International Airport and 20 minutes from downtown San Antonio. Nearby attractions include Six Flags Fiesta Texas, The Shops at la Cantera and the University of Texas San Antonio. Hotel amenities include an outdoor swimming pool, a fitness center and a meeting room. The hotel is pet-friendly.

U.S. HOTEL PERFORMANCE fell slightly in the first week of February from the week before, according to STR. Occupancy was 55.3 percent for the week ending Feb. 4, down from 56.3 percent the week before and decreased 7.3 percent from 2019. ADR was $145.35 during the week, increased from $142.66 the week before and up 13.9 percent from three years ago. RevPAR reached $80.45 in the first week, slightly up from $80.32 the week before and up 5.6 percent from January 2019. None of STR's top 25 markets saw an occupancy increase during the week. Las Vegas came closest to its 2019 occupancy at 78.2 percent, down 1.4 percent. It also reported the highest ADR, up 79.5 percent to $221.38 and RevPAR, up 76.9 percent to $173.20, over 2019 mainly due to Design & Construction Week 2023 and the NFL Pro Bowl Games.

U.S. HOTEL PERFORMANCE increased in the final week of February from the previous week, according to STR. Occupancy saw a new high during the week. Occupancy was 64.2 percent for the week ending Feb. 25, up from 60.8 percent from the third week of February and 1.5 percent below the comparable week in 2019. ADR reached $156.51, up from $156.10 the week before and 22.2 percent over the same month in 2019. RevPAR stood at $100.43, up from $87.21 the previous week and 20.3 percent rise over 2019. The U.S. weekly occupancy level was the highest since the week ending Nov. 19, 2022, the STR data showed. Among the Top 25 Markets, Orlando saw the highest occupancy increase over 2019, up 6.2 percent to 86.9 percent, while las Vegas reported the highest ADR, up 49.5 percent to $186.96 and RevPAR rose 51.8 percent to $148.61 over 2019.

REFLECTING THE NORMAL ebb and flow of spring break season, U.S. hotel performance has decreased in the fourth week of March from the week before, according to STR. Chicago and Phoenix saw rises in occupancy. Occupancy was 64.9 percent for the week ending March 25, down from 67.6 percent the week before and 0.6 percent down than the comparable week in 2002 and 6.3 percent down the comparable week in 2019. ADR was $158.61, down from $167.04 the week before, up 4.7 percent from last year and up 19.5 percent from 2019. RevPAR stood at $102.98 in the last week, down from $112.89 the week before and increased 4.1 percent and 12 percent against the same month in 2022 and 2019. Among the top 25 markets, Chicago saw the highest year-over-year increase in occupancy in the fourth week of the month, up 12.2 percent to 63.4 percent, while Phoenix witnessed the only occupancy lift over 2019, up 3.1 percent to 81.5 percent. Washington, D.C., reported the most substantial ADR, up 20.9 percent to $194.18, while RevPAR increased 33.4 percent to $139.83 year-over-year. las Vegas reported the highest growths in the measuring of ADR, up 42.7 percent to $187.21, and RevPAR, which increased 31.5 percent to $148.86 percent, against 2019.

STR HAS UNVEILED the forward-looking component of its product "Forward STAR" in 104 new markets/submarkets across the U.S. and Canada. Forward STAR, which is presently live in 450 areas around the globe, allows hotel property and portfolio users to benchmark the next 365 days of occupancy on the books against the competition and market. "This launch represents our largest Forward STAR expansion to date and adds significant value to our overall benchmarking offering," said Amanda Hite, STR's president. "Adding to the historical data that drives so many operational decisions around the industry, this directly sourced forward data provides intel into where hotels can gain available business, adjust their approach to pricing, and implement actions around market events. When combining historical metrics, profitability data and these forward bookings insights, industry stakeholders are positioned to analyze performance from every angle." According to the statement, Forward STAR was launched in 17 of the country's 25 largest hotel markets, including las Vegas, New York City, Los Angeles, Washington, D.C., Boston and Phoenix. More granular submarkets were added with the addition of central business districts in markets such as Austin, Chicago, Nashville and New Orleans as well as airport submarkets in areas such as Miami, San Francisco and Bradenton, Florida.

OFFICIALS OF THE "She Has a Deal" annual hotel investment pitch contest announced the five teams selected to advance to the final round of SHaDPitch 2023. The competition allows early career women to compete for the prize of $50,000 of equity in SHaD's Prosperity Fund I, following the conclusion of a virtual, preliminary round of pitching, SHaD said in a statement. SHaD 2023 will be held at the new Marriott Headquarters in Bethesda, Maryland, on April 27 to 28. According to the statement, the goal of SHaD is to increase the number of women owning and developing hotels. It provides participants with the ability to source, analyse, raise capital and close hotel real estate investment deals. During the preliminary judging round, eight teams comprising 15 participants pitched their hotel investment acquisition or development projects live on Zoom to a judging panel of hotel business executives, entrepreneurs, and investors. The judges evaluated and selected the following five teams: Sydney Young and Rachel Nicholson with SpartanStone, graduates of Michigan State University, pitching a la Quinta Inn & Suites in Lewisville, Texas. Chandler Williamson with Chanders Core Commitment, graduate of North Carolina Central University, pitching a Hilton Garden Inn in Raleigh/Durham, North Carolina. Isabella Suffredini, Veronica Lewis and Alexandra Neoman with CROWN, graduates of Cornell University, pitching a TownePlace Suites in Houston, Texas. Makenna Price with Hookipa Hospitality, graduate of Washington State University, pitching a Fairfield Inn & Suites in Ft. lauderdale, Florida Allison Busch and Hannah Takekawa with AH Hospitality, graduates of San Diego State University, pitching a Staybridge Suites in Austin, Texas "Every year, I grow more encouraged that we are making an impact," said Tracy Prigmore, founder of SHaD. "These are brilliant women who benefit from the education and programming that SHaD provides, and their hotel investment acumen has grown by leap

WITH DISNEYWORLD AND Universal Studios as a backdrop, the AAHOA Convention & Trade Show 2024 got under way in Orlando, Florida, Tuesday. The show had just begun but attendees were already feeling excited about the week. "I think that is great, the venue is great, and the turnout," said Raj Patel, CEO of Apsilon Hotels in Atlanta. "This is going to be an excellent show. Looking forward to it." More than 6,000 people registered to attend the trade show with more than 1,000 booths and 520 exhibitors. Keynote speakers included: Kevin O'Leary, businessman, SPAC investor, director of Stream Global Services, chairman of O'Shares ETF Investments and Beanstox. Rashmi Airan, professional speaker and coach, speaking at the HerOwnership Women Hoteliers Luncheon and Session. Rahul Kapoor, mindset coach, motivational speaker and author. "It's going to be a fantastic show. It's going to be some great conversations, good educational seminars too," said Raj Trivedi, former la Quinta Hotels head and now managing principal at TST Capital in Dallas. "Most importantly, it's a lot of fun. I think people are going to have a great time."

A LAWSUIT FILED in federal court in Washington state alleges that STR, owned by commercial real estate information researcher CoStar Group, along with several major hotel companies conspired to infLAte luxury hotel rates. The seven individuals named as pLAintiffs in the LAwsuit seek to make it a cLAss-action filing on behalf of every person who stayed at the defendants' hotels from February 2020 until the present for an unspecified amount. CoStar and hotel companies including IHG Hotel & Resorts, Marriott International and Hyatt Hotels Corp., entered an exchange of "competitively-sensitive information about their prices, supply, and future pLAns" in vioLAtion of the antitrust provisions of the Sherman Act, according to the LAwsuit. STR and most of the other defendants in the suit did not respond to requests for comment in time for this article, but a spokesperson for IHG said the company could not comment on pending litigation. "Teddy Roosevelt passed the antitrust LAws to prevent titans of industry from price fixing in smoke-filled rooms," Steve Berman, the pLAintiffs' lead attorney told Reuters, calling the defendants' conduct the "modern equivalent." The alleged price fixing happened in major cities including Boston, Chicago, Los Angeles, New York, San Diego, Denver, Washington, D.C., and Seattle. The LAwsuit focuses on STR's "Forward STAR" product that was expanded into many of those markets in April after LAunching 17 of the country's 25 LArgest hotel markets, including LAs Vegas, New York City, Los Angeles, Washington, D.C., Boston and Phoenix.

U.S. HOTEL PERFORMANCE showed improvement in the second week of January compared to the previous week, with mixed year-over-year comparisons, according to CoStar. Key metrics, including occupancy, ADR, and RevPAR, saw moderate increases during the week compared to the New Year's commencement. The performance was influenced by the Consumer Electronics Show. Occupancy came in at 53.3 percent for the week ending Jan. 13, up from the previous week's 46.8 percent and reflecting a 2.8 percent year-over-year decrease. ADR rose to $153.84, compared to the prior week's $152.17, showing a 6.3 percent increase from the previous year. RevPAR increased to $81.96 from the prior week's $71.28, showing a 3.3 percent rise from the corresponding period in 2023. Among the top 25 markets, Las Vegas demonstrated the Largest year-over-year increases in each of the three performance metrics. Occupancy increased by 29 percent to reach 79.8 percent, ADR rose by 77.3 percent to $283.74, and RevPAR increased by 128.8 percent to $226.34.

HOSPITALITY FINANCIAL AND Technology Professionals, the global representative for hospitality technology and producers of HITEC, recently initiated a project to develop a digital responsibility code for the hospitality industry. HFTP is forming a task force of experts and academics to develop the code. HFTP commissioned the University of Houston to write a white paper on digital responsibility, featured in the inaugural issue of HFTP's Tech+Fin Hospitality Magazine at HITEC 2024, HFTP said in a statement. The paper and industry discussions highlighted the need for guidelines on digital responsibility. Task force members include: ProfitSence Favicon Ads by ProfitSence Co-chair Scot Campbell, principal, Integrated Resort Advisors, HFTP Global past president and inductee to the HFTP International Hospitality Technology Hall of Fame Co-chair Agnes DeFranco, Conrad N. Hilton Distinguished Chair at University of Houston and HFTP Global past president Mike Blake, vice president, IT, Kemper Sports Steven Bronken, head of global hospitality, Ruckus Networks Sanovnik Destang, executive director, Bay Gardens Resorts Florian Gallini, CEO, INTEREL Thomas Hempel, vice president, sales and partnerships, VENZA Barry Thomas, vice president, technology, Orient Express and Fairmont Hotels Sherry Marek, founder, Aiken Street Consulting and inductee to the HFTP International Hospitality Technology Hall of Fame Shannon McCallum, vice president, hotel operations, Resorts World las Vegas, Neal Patel, managing partner, Blue Chip Hotels, AAHOA past chairman Andrew Rubinacci, chief advisory officer, FLYR for Hospitality Thomas Atzenhofer, deputy CEO, HFTP "There are many good practices for digital responsibility throughout the industry, but these have never been aggregated, vetted and published as a compilation of the best practices in a uniform guide," said Atzenhofer. "HFTP's task force of global industry technology and business experts, has agreed to tackle the task and make the ind