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HIHOTELS BY HOSPITALITY International has entered into a partnership with the travel app Hopper. With this new partnership, Hopper will have a direct connection with hihotels' five brands namely Scottish Inns, Red Carpet Inn, Master Hosts Inns, Downtowner Inns and Passport Inn. These brands will gain access to Hopper's proprietary suite of fintech products that assist with conversion, repeat purchases and profitability, hihotels' said in a statement. According to the statement, Hopper will help hihotels expand its growing online presence, while retaining its customer base. "This strategic alliance with Hopper is yet another way of providing more revenue opportunities and increased exposure for our franchisees," said Gary Gobin, director of operations at hihotels'. "Hopper, previously known for its flights business, has rapidly expanded into hotels, homes and rental cars in recent years - with hotels currently comprising more than half of the company's travel bookings. We like how they are strongly focused on social media marketing, which will improve exposure of our hotels to younger generations who prefer to spend money on experience, rather than higher-priced accommodations." "At Hopper, we strive to provide the best accommodation offerings in the same place that users are booking the rest of their travel," said Lexi Caron, head of Hotel Marketplace at Hopper. "This partnership brings new direct inventory to the Hopper app, which has been downloaded over 100 million times to date and helps us deliver on our promise to offer customers the best price, selection and inventory available."

THE U.S. HOTEL construction pipeline continued its growth at the end of the second quarter of 2022 as travel returned, according to Lodging Econometrics. The upscale and upper-midscale segments continue to lead the pipeline with 68 percent of projects. The total U.S. construction pipeline stands at 5,220 projects with 621,268 rooms during the second quarter. That is up 9 percent by projects and 4 percent by rooms, over the same period last year, according to the U.S. Construction Pipeline Trend Report from LE. There were 965 projects with 130,914 rooms currently under construction in the second quarter, down 17 percent by projects and 18 percent by rooms, year-over-year. As many as 2,009 projects with 232,163 rooms are scheduled to start in the next 12 months, up 9 percent by projects and 9 percent by rooms, over last year. According to the report, projects and rooms in early planning reached a record high at 2,246 projects with 258,191 rooms, up 26 percent by projects and 15 percent by rooms, compared to last year. "Improved demand and increased consumer sentiment and spending has led to record-high rates of travel and much improved hotel revenue over the last few months. The outlook for the industry is positive and growth is expected to continue throughout 2022, albeit at a decelerated pace than initially expected. The industry's ability to adapt to the constantly changing economic environment provides a positive outlook for hotel performance, and its eventual full recovery," the report said.

U.S. HOTEL DEMAND declined by 0.5 percent year over year in the third quarter of 2023, according to CBRE. Simultaneously, there was a matching 0.5 percent increase in supply. The combined effect of these factors led to a 1 percent decrease in occupancy. ADR increased by 0.6 percent during the quarter, marking the slowest improvement since the pandemic recovery began 10 quarters ago, the CBRE data revealed. RevPAR decreased by 0.3 percent, as a modest decline in occupancy was partially offset by the rise in ADR. Despite sustained consumer spending, hotel demand and pricing power in Q3 were hampered by competition from alternative lodging sources like short-term rentals and cruise lines, along with an uptick in outbound international travel. According to the report, hotel wage growth in September outpaced the national average of 4.3 percent, registering at 4.7 percent, but declined from 7 percent at year-end 2022. Average hourly hotel wages fell nearly $10 below the national average, suggesting ongoing pressure for wage increases.

APPROXIMATELY 55.4 MILLION U.S. travelers are expected to travel 50 miles or more from home during the Thanksgiving holiday, marking a 2.3 percent increase from last year, according to AAA. This forecast represents AAA's third-highest Thanksgiving estimate since 2000, with 2005 and 2019 ranking as the top two years. "For many Americans, Thanksgiving and travel go hand in hand, and this holiday, we expect more people on the roads, skies, and seas compared to 2022," said Paula Twidale, Senior Vice President of AAA Travel. "Travel demand has been strong all year, and AAA's Thanksgiving forecast reflects that continued desire to get away and spend time with loved ones." According to AAA, the majority of Thanksgiving travelers will drive to their destinations. About 49.1 million Americans are expected to be on the road, a 1.7 percent increase from 2022. Gas prices this Thanksgiving could be lower than last year's national average of $3.58. The national average peaked at $3.87 in mid-August this year and has been decreasing despite global tensions affecting the oil market."

THE U.S. IS expected to lift its requirement for pre-departure COVID testing by international travelers bound for the country. Travel industry organizations that have been lobbying for ending the test requirement welcomed the decision announced on Friday. Beginning Sunday, fully vaccinated travelers will no longer have to test negative before entering the U.S., according to media reports. After learning of the plan to lift the testing requirement, the U.S. Travel Association, which last month met with White House officials, along with Airlines for America, to make their case against the pre-departure testing said in a statement that the decision was expected to add 5.4 million visitors to U.S. and $9 billion in travel spending through remainder of 2022. "Today marks another huge step forward for the recovery of inbound air travel and the return of international travel to the U.S. The Biden administration is to be commended for this action, which will welcome back visitors from around the world and accelerate the recovery of the U.S. travel industry," said Roger Dow, USTA president and CEO. "International inbound travel is vitally important to businesses and workers across the country who have struggled to regain losses from this valuable sector. More than half of international travelers in a recent survey pointed to the pre-departure testing requirement as a major deterrent for inbound travel to the U.S."

MORE THAN 260 travel industry and business organizations, such as the U.S. Travel Association, urged a repeal of the pre-departure testing requirement for vaccinated international air travelers. The requirement no longer makes sense in the current environment and discourages international travel at a time when a recent survey In a letter to White House COVID-19 Response Coordinator Dr. Ashish Jha, USTA and its cosigners noted that the economic costs associated with maintaining the measure are significant, with international travel spending 78 percent below 2019 levels. The letter stated that many foreign governments with similar infection, vaccination and hospitalization rates-including the UK, Germany and Canada-have already eliminated pre-departure testing requirements for vaccinated travelers.

THE BIDEN ADMINISTRATION'S new National Travel and Tourism Strategy sets a 5-year goal of attracting 90 million international visitors to the U.S. each year. Two major associations in the U.S. hospitality industry applauded the strategy as a step forward in restoring the travel industry. The new tourism strategy aims to support broad-based economic growth in the travel and tourism industry across the U.S. AAHOA thanked the U.S. Department of Commerce Secretary Gina Raimondo and the Tourism Policy Council for their continued leadership and support. "[An expected] 90 million international visitors will drive strong economic growth," said Laura Lee Blake, president and CEO, AAHOA. "The $279 billion in annual estimated spending by these visitors will help not only the hotel and hospitality industry, but also the entire American economy. We commend Secretary Raimondo's new National Travel and Tourism Strategy, and welcome her efforts to aggressively rebuild U.S. travel and tourism."

THE U.S. TRAVEL ASSOCIATION said that the Biden administration's National Electric Vehicle Infrastructure program will shape the future of travel mobility in the U.S. It will make foundational investments in the national EV charging network, USTA said in a statement. The association urged state departments of transportation to work closely with the community of destination marketing organizations, state tourism offices, and private travel businesses to make data-driven recommendations on the most popular electric vehicle corridors where investments should be made, a statement said. In early February, the Biden administration announced a new program which will make $5 billion available to states over the next five years to help build out their charging networks. The plan is allocating $615 million in funds for 2022, with the disbursements already planned from now through 2026, with the caveat that the government has to approve the state's individual plans for spending.

The SureStay by Best Western Livingston Merced County, owned by Tushar Patel, is now open in Livingston, California. The recently renovated hotel features 76 guest rooms, Best Western said in a statement. "The SureStay by Best Western Livingston Merced County provides guests with the excellent comfort, outstanding value and warm service they are looking for in a hotel stay," said Dave Panas, SureStay Hotels' managing director of operations. "After spending more than half a million dollars on our renovation, we are thrilled to introduce visitors to Livingston to this new and superior hotel experience." The property is near the University of California, Merced, Castle Air Museum, and several government offices, the statement said. It also serves as a stopover for travelers heading to Yosemite National Park or Pinnacles National Park, both less than a two-hour drive from Merced.

THE BUSINESS TRAVEL resurgence in the U.S. significantly impacted the economy in 2022, with every $1 spent returning $1.15 to the U.S. GDP, according to the Global Business Travel Association. The industry also contributed $484 billion to the U.S. GDP in the same year and the association forecasts a further increase in business travel spending for 2024. The study, titled "GBTA U.S. Economic Impact Study: Business Travel's Impact on Jobs and the U.S. Economy," revealed that for every 1 percent growth in business travel, the U.S. economy gains nearly 60,000 jobs, $2.9 billion in wages, $1.2 billion in tax revenue and $4.8 billion in new GDP. "The data shows that business travel is a substantial contributor to the health of the U.S. economy, and therefore also a key driver for the global economy," said Suzanne Neufang, GBTA's CEO. "Business travel supports millions of jobs and delivers billions in tax revenue, which is why it is important for policymakers to consider the impact on the industry when devising economic policies - and for sustainable solutions to be prioritized, funded and developed to help us abate travel's hardest-to-abate sectors."

APPROXIMATELY THREE OUT of four travelers agree that Americans are prioritizing travel more in 2024 and prefer a digital, self-service experience for their hotel stays, according to a recent survey by Mews, a hospitality cloud provider. Nearly 80 percent of U.S. travelers favor hotels with fully automated front desks or self-service kiosks, and more than 40 percent prefer checking in via a hotel's website, app, or digital kiosk. "Trends in hospitality are ever-changing but we're seeing indicators that people are prioritizing travel again," said Richard Valtr, Mews's founder. "While we're seeing some softness in mid-market and select service hotels, the luxury sector seems resilient. Guests visiting luxury properties are spending more on bucket list trips and staying for longer." The poll of 2,000 people, evenly split between travelers and hotel workers, revealed that hotel workers anticipate an increase in guest use of technology during travel. A quarter of them expect guests to check in more frequently via hotel websites, apps, or digital kiosks compared to previous years.

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