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TEXAS-BASED G6 HOSPITALITY launched 'Light Her Way' program to empower women seeking hotel ownership opportunities with tools and resources, a statement said. The company announced the program during AAHOA's inaugural HerOwnership Conference & Retreat in October. The Carrollton, Texas-based G6 owns Motel 6 and Studio 6 brands in the U.S. and Canada. "We have always promoted the belief that everyone has the right to travel, but it is just as important that everyone have the right to ownership," said Tina Burnett, chief development officer, G6 Hospitality. "The launch of 'Light Her Way' will empower women on the path to ownership and is an example of how we live up to our values."

A BIPARTISAN SOLUTION to the federal immigration issue is needed to reduce the still ongoing labor shortage for hotels, according to a survey from the American Hotel & Lodging Association. To accomplish that, AHLA affiliate Hospitality is Working created the Workforce and Immigration Initiative that includes a targeted advertising campaign promoting immigration reform and border security. U.S. Bureau of Labor and Statistics put hotel employment down by more than 350,000 jobs compared to February 2020, AHLA said in a statement. Hotels are looking to fill many of the jobs lost during the pandemic, including more than 105,000 hotel jobs currently open across the nation. "Workforce shortages are severely impacting America's economy, notably the leisure and hospitality sector, which is facing historic worker shortfalls. This crisis has contributed to high levels of inflation and restricted economic growth. Americans everywhere are feeling the impacts of these difficulties. To address the extraordinary workforce shortages, Congress and the administration must come together and find bipartisan solutions that include incorporating more immigrants into the American economy," said Chip Rogers, president and CEO of AHLA. "The goal of the newly launched Workforce and Immigration Initiative is to highlight the historic opportunity to take action on this critical issue. Americans are demanding our that leaders in Washington put partisan politics aside and prioritize growing our economy and workforce, by developing an efficient and workable immigration system. The time to act is now."

THE U.S. TRAVEL ASSOCIATION recently launched the Sustainable Travel Coalition to align the travel, transportation and technology sectors to create a more sustainable U.S. travel industry, a statement said. The coalition with nearly 60 member organizations will advise USTA on sustainability issues, opportunities and concerns within the industry. The long-term goals of the coalition include, showcasing innovative technologies and calling attention to the ongoing actions and leadership of travel professionals in the sustainability space, boosting industry goals and commitments to conservation, best practices, waste and emission reductions and both long- and short-term investments. It will also highlight why sustainability matters in the industry and play offense by identifying and promoting proactive policies and defend against harmful policies that slow progress or penalize the industry without progress. A policy committee will monitor regular progress and collaboration.

AAHOA'S NEWEST PROJECT aimed at promoting women in hospitality is the "ElevateHER Women's Initiative to Highlight and Support Women Hoteliers and Leaders in the Industry." The initiative, launched Tuesday, will offer networking and educational opportunities for women hoteliers and hospitality industry professionals. As part of ElevateHER, AAHOA is hosting the Women Hoteliers ElevateHER Conference on Oct. 26 to 27 in Cincinnati. The conference will focus on bringing together AAHOA's community of women hoteliers for education, inspiration, and empowerment. "AAHOA has been proud to celebrate the important work women are doing at every level of hospitality, and this initiative further underscores our commitment to the women of AAHOA and elevating their contributions to the industry," said Laura Lee Blake, AAHOA's first full-time female president and CEO appointed in May. "While there's still much work to be done, AAHOA recognizes the significant strides women have made to be seen at industry events, heard in the boardroom, and valued in the workplace. ElevateHER celebrates these accomplishments and will further drive our association's work around elevating and supporting women in the industry."

THE AMERICAN FRANCHISE business model is in trouble, according to a recent survey commissioned by AAHOA. The survey was inspired by a webinar AAHOA co-sponsored to gather public comment on the state of franchising for the Federal Trade Commission. The survey found that only 5 percent of the franchisee respondents are satisfied that their current franchise agreements provide fair terms representing a balanced relationship between themselves and their franchiser. Also, 72.6 percent of respondents would "possibly" or "probably" terminate their current franchised business within the next year if they could do so without penalty. "Franchising is in dire straits unless changes are made," said Laura Lee Blake, AAHOA president and CEO. "Franchising is still a powerful tool for economic mobility for America's small-business owners, including AAHOA Members. But franchising only works when both franchisors and franchisees are committed to its success, which requires transparency, fairness, and sustainable business practices. As this survey shows, there is much room for improvement when it comes to relationships that allow our small-business owners to thrive." Blake recently wrote an editorial supporting AAHOA's 12 Points of Fair Franchising and its promotion of a proposed New Jersey law that would reform that state's franchising regulations in ways similar to the 12 points. Several large hotel companies, including Choice Hotels International and Marriott International, protested AAHOA's recent annual convention in protest to its position on franchise reform The survey was conducted among owners of hotels, restaurants, retail stores and other small businesses that had participated in the FTC webinar. It was co-sponsored by the American Association of Franchisees and Dealers, and the Coalition of Franchisee Associations, conducted the survey after a recent webinar with FTC Chair Lina Khan. The FTC is soliciting comments through June 8 about issues that affect franc

AAHOA MADE CHANGES to two leadership positions Monday with a promotion and a new hire. Heather Carnes to executive vice president for communications and chief strategy officer and hired Phelps Hope as its new executive vice president for operations and chief development officer. Carnes has been with AAHOA for three years, most recently as the association's vice president of marketing and communications, and has worked nearly her entire career in the association space, according to AAHOA. In her new role, she will focus on organizational strategy, marketing and communications, organizational culture and HR, education/program development and strategic partnerships. "It's an incredibly important time for AAHOA and our industry," Carnes said. "I'm thrilled to be moving into this new role where I can have an even greater impact on the organization, our overall strategic initiatives, and working alongside Laura Lee, Phelps, and the rest of the AAHOA team to make big things happen on behalf of our nearly 20,000 hotelier members."

From the courtroom to the halls of Congress, Laura Lee Blake has been representing AAHOA in some capacity for more than a decade now. For the past year she has served as the organization's president and CEO, and recently she sat for Asian Hospitality's Leadership Series to discuss the issues facing the association today. Those issues include the promotion of franchise reform, programs to advance women in the hotel industry and her future plans in her role at AAHOA. Blake's work for the association began well before her current appointment. Making the decision Blake, who is an attorney, worked with AAHOA from 2005 to 2014, then left to return to her law firm in Newport Beach, California. She had just started a trial on a big case when AAHOA offered her the president position.

Jessica Janis, director and practice leader for hospitality at Corning Optical Communications LLC, is appointed the new honorary trustee of the AHLA Foundation. Janis will now serve as a member on its board of trustees, AHLA Foundation said in a statement. "Jess and Corning have long been passionate advocates and supporters of the AHLA Foundation and our work," said Anna Blue, president of AHLA Foundation. "We are thrilled to welcome her to our dedicated group of Trustees, steadfastly committed not only to the growth of our industry but also to the success of its people." "It's an honor to contribute to an organization shaping the future of hospitality, empowering the industry's next wave of leaders," said Janis. "At Corning, it's my privilege to help drive transformation in the hospitality sector through cutting-edge connectivity. With the AHLA Foundation, I anticipate collaborating with fellow Trustees to enhance educational opportunities, support research, and promote diversity-ensuring a vibrant and inclusive hospitality industry."

GREEN BUILDING INCENTIVE database IncentiFind is working with the American Hotel & Lodging Association to assist AHLA members identify sustainability-driven cost savings. IncentiFind provides more than half a million incentives, such as tax credits, grants, fee waivers, rebates, and bill credits. The collaboration empowers hoteliers to access $70 billion in incentives, AHLA said in a statement. AHLA said that these credits bolster the adoption of green initiatives, including energy efficiency, renewables, water conservation, and more. These efforts are aimed at diminishing operational costs for hoteliers, the association said. As part of this partnership, AHLA members will receive special pricing on IncentiFind's VERIFY Report, which identifies rebates and savings for asset upgrades, such as buying energy-efficient appliances or installing solar panels. AHLA's collaboration with IncentiFind represents the association's ongoing efforts to promote sustainability in the hotel industry through the Responsible Stay initiative. This initiative underscores AHLA members' dedication to energy efficiency, water conservation, waste reduction, and responsible sourcing, the statement said.

INTERNATIONAL WOMEN'S DAY is March 8, and hotel owners and large hospitality companies are taking time to make sure the women in the industry are reaching their full potential. Recent data shows women are improving their position in the industry, but more remains to be done. For California hotelier Sunil "Sunny" Tolani, that means giving female employees at his company, The Prince Organization, special training and time off for health care. For Tina Burnett, recently promoted chief development officer at G6 Hospitality, home company of Motel 6 and Studio 6 brands, it means making sure women are included in the same way as their male colleagues. "At our company, we believe women to be just as smart and capable as men-if not more so and there are intelligent and highly competent," Tolani said. "The traits generally associated for good hospitality as good social skills, warmth, compassion, expressiveness, generosity and altruistic impulses. We are focusing on the next generation of women hoteliers and convey to them that really extraordinary careers can be made in our widely diverse Hospitality industry."

IT'S BEEN A tough year for women in the hospitality industry, but progress has been made as more female executives took leadership roles, according to an annual report from the Castell Project, a nonprofit focused on promoting women in the industry. The next challenge, according to the project, is getting more women in hospitality education programs. Castell Project founder and chairwoman Peggy Berg released the 2022 Women in Hospitality Industry Leadership report during the Americas Lodging Investment Summit in Los Angeles earlier this week. During the conference, Berg received the ISHC Pioneer Award for her work in the industry, and she told a story during her acceptance speech that encapsulates where women are coming from in the industry. When she was in college, Berg said, the Equal Employment Opportunity Act lifted the restrictions on women working. So, she walked into a large firm looking for a job. "The partner in charge of the office, Jerry, he took one look at me and said 'Well, this will never work.' And then because of the EEOA, he said, 'I will give you a job if you promise not to get pregnant for two years,'" Berg said. "Jerry thought this was impossible. I thought Jerry didn't understand the law. Mostly I thought, if that's the barrier to success, the best vertical I have to cross, I can run this company. And a few years later, 140 men found themselves with a female partner."

MARCH IS WOMEN'S History Month, a time to focus attention on women's role in business and society. It also is the second month for Wyndham Hotels & Resorts' new "Women Own the Room" program that aims to open the door for more women to achieve hotel ownership. Two of the first participants in the program are Trusha Patel, founder and CEO of Platinum Holdings in Austin, Texas, and Neha Jadhav of Chantilly, Virginia, founder of Luminous Hotel Management. Both women are opening dual-brand La Quinta and Hawthorn Suites hotels with assistance from WOTR assistance. Correcting an imbalance Wyndham launched WOTR in January in an effort to overcome the common barriers women face in developing, opening and running their own hotel. The program provides assistance with financial solutions, personalized operational support and networking and educational opportunities. Programs such as WOTR are needed to counter hospitality industry data that shows women are significantly underrepresented in hotel ownership, real estate, and investment funding roles, Wyndham said in a press release. The company cited the most recent annual report from the Castell Project, a nonprofit focused on promoting women in the industry, that found that while there are more women in the hospitality industry they still lag behind in leadership roles.

THE U.S. TRAVEL Association led a delegation of 11 travel industry leaders to U.S. Deputy Secretary of Commerce Don Graves on March 8 to discuss promoting safe business and professional travel to help recovery post COVID-19. Travel leaders also demanded additional H-2B, J-1 and other temporary work visas available to meet seasonal workforce During the roundtable, Graves voiced his support for the travel industry, saying the Commerce Department will bring "all tools to the table" to help overcome obstacles that remain to the normal resumption of business travel, a statement said. They discussed the reentry of urban office workers and its correlation to the restart of business travel as well as opportunities to attract global meetings, conventions and exhibitions to the country.

FRANCHISEE RESILIENCE AND determination was the focus of Choice Hotels International's 66th annual convention in Las Vegas last week. In keeping with that theme, in a press conference at the convention, corporate leadership for Choice said they are working with AAHOA on ways to implement the association's recently updated 12 Points of Fair Franchising. More than 5,200 people attended the conference, including franchisees and their families. Other news from the event includes the announcement of a new program to promote women ownership of hotels and the hiring of two new franchise development directors. "GO" was the theme of the convention, in recognition of the struggles Choice's franchisees have faced over the past three years of pandemic and economic downturn. The company overcame those challenges, driving new business, advocating for government aid and reducing operating costs for franchisees, said Patrick Pacious, Choice's president and CEO. It also surpassed 2019 system-wide performance levels.

THE AMERICAN HOTEL & Lodging Association formed a new partnership with the AHLA Foundation, and the International Council on Hotel, Restaurant, and Institutional Education to grow the future workforce of the hotel and hospitality industry. As part of the collaboration, which came into effect on June 13, ICHRIE will distribute AHLA Foundation materials and facilitate access to its membership and communication channels. Besides, they will explore future opportunities to engage hospitality management faculty and students, an AHLA statement said. AHLA will also recruit a larger workforce and promote hospitality career opportunities. "We are thrilled to partner with ICHRIE and its outstanding deans, directors, program leaders and members of the major hospitality universities and schools, and work together on our shared mission to strengthen the hotel industry's talent pipeline," said Chip Rogers, president and CEO of AHLA. "As the global leader in hospitality and tourism education and research, ICHRIE will help maximize our reach to students and educators across the nation. Together, AHLA, the AHLA Foundation, and ICHRIE will ensure that all Americans preparing to the enter the workforce are aware of the multitude of great hospitality career opportunities available to them." AHLA's chief operating officer will serve on ICHRIE's new Industry Council to help facilitate relationships, and both AHLA and the AHLA Foundation will participate in ICHRIE's 75th Anniversary Conference this August in Washington, D.C.

ANOTHER LARGE HOTEL company, Red Roof, has met with AAHOA leaders to discuss the association's 12 Points of Fair Franchising. Red Roof executives, including President George Limbert, affirmed their commitment to work with AAHOA on maintaining strong relationships with its franchisees. Along with Limbert, Red Roof's representatives included Matthew Hostetler, chief development officer; and Fouad Malouf, senior vice president franchise operations. The company's portfolio includes 680 properties in the U.S., Brazil and Japan. AAHOA released the 12 Points in April as part of educational offerings, and previously executives with G6 Hospitality and BWH Hotel Group, parent company to Best Western Hotels & Resorts, held similar meetings to discus the points. "Red Roof has been a longtime partner of AAHOA, and we appreciate their commitment to open dialogue for the betterment of our hoteliers and the broader hotel industry," said Nishant "Neal" Patel, AAHOA chairman. "We look forward to continuing our productive and mutually beneficial partnership with Red Roof, including conversations about AAHOA's efforts to educate its members and promote fair franchising across our industry."

LINA PATEL IS Red Roof's new director for strategic franchise initiatives. In the new role, Patel will direct the growth of Red Roof among diverse and underrepresented corporate and franchise communities. Patel has been a hotel owner for 23 years, according to the statement. Prior to joining Red Roof, she was the member of one of the industry's largest franchise advisory committees. In 2007, Patel joined the board of LPS of USA, a non-profit religious, cultural, and non-political organization providing support to American immigrants from India's Leuva Patidar region. She will report to Matthew Hostetler, Red Roof's chief development officer, the company said in a statement. "Lina is one of the strongest advocates for growth and diversity in our industry, and we are delighted to have her join our team as director of strategic initiatives," said George Limbert, president of Red Roof. "She brings a unique and multi-faceted background as a franchise owner, industry executive and AAHOA board member to her new role," Limbert added. Patel, who joined the board of AAHOA in 2017, played a role in launching the organization's HerOwnership program in 2022 - to help further foster, promote, and empower women entrepreneurs in hospitality sector. "With six years on the board of AAHOA, Lina has a deep understanding of the challenges everyday hotel owners face, as well as their paths to success, which she has demonstrated by example in her own career," Hostetler said. Hostetler said 35 percent of Red Roof's franchise system is represented by women.

AAHOA MEMBERS IN the U.S. will now have access to more workforce training opportunities and products from India under the new "Made in India" agreement made with that country. The agreement came about as a result of meetings between a delegation of AAHOA board members and Indian officials. Bharat Patel AAHOA chairman, Treasurer Kamalesh "KP" Patel and others met with the Chief Minister of Gujarat Shri Bhupendrabhai Patel to discuss the partnership, AAHOA said in a statement. It includes: Partnering with India-based educational institutions to implement training programs and skill-development initiatives that will equip young individuals to pursue successful and global careers in hospitality. Actively promoting, prioritizing and providing support for the sourcing of "Made in India" products, including textiles, furniture, and plumbing fixtures, for U.S.-based hospitality businesses. "With strong family ties and a significant footprint in the United States encompassing more than 36,000 properties, the AAHOA community is uniquely positioned to showcase the best of India to the world," said Bharat, who mentioned the program in June when Indian Prime Minister Narendra Modi visited the U.S. "Our new initiatives aim to not only fuel economic and workforce development and progress, but to create a stronger platform for the exchange of ideas and innovation between the world's leading democracies."

IDeaS, A SAS company, has expanded its client learning tools, incorporating live chat support, monthly live learning events, quarterly panels, and on-demand virtual training sessions. The company refined learning pathways tailored to specific client roles such as revenue manager, sales manager, or general manager, IDeaS said in a statement. The company also developed a calendar of live learning events for users to explore new features and discuss system optimization with IDeaS. "Providing a best-in-class client experience is one of the key drivers for our global teams," said Sanjay Nagalia, IDeaS co-founder, COO and technology officer. "Effective implementation, training, and system adoption are crucial for our clients' day-to-day work and ensuring they gain the most ROI from our solutions. To do so requires an ongoing learning journey." To ensure timely client assistance, IDeaS now provides live chat support led by its team of professionals, the company said. These on-demand activities promote organization-wide understanding of system capabilities and internal alignment with revenue management culture.

G6 HOSPITALITY'S MOTEL 6 partnered with Sony Pictures Entertainment to launch a marketing campaign centered around its upcoming animated film "Garfield," scheduled to premiere on May 24. Motel 6 appointed the movie's central character, Garfield, an orange housecat, as its chief pet officer to assist guests traveling with pets. As part of the campaign, guests can stay in a Garfield Movie-themed room in Hollywood, as well as 10 other Motel 6 locations across the nation, from May 21 until mid-June, Motel 6 said in a statement. "Garfield is well-known for his appreciation of naps, so he's an expert when it comes to a comfortable night's rest," said Adam Cannon, G6 Hospitality's chief brand officer. "Motel 6 has been welcoming pets for free for more than 60 years and is one of the top reasons guests stay with us. Garfield will help take our love of our four-legged friends to the next level."