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APROXIMATELY 115.2 MILLION travelers are expected to cover 50 miles or more from home during the 10-day year-end holiday travel period, according to AAA. This year's total number of domestic travelers reflects a 2.2 percent increase over last year and represents the second-highest year-end travel forecast since 2000, when AAA began tracking holiday travel. However, 2019 holds the record for the busiest Christmas and New Year's travel period, with 119 million travelers. "This year-end holiday forecast, with an additional 2.5 million travelers compared to last year, mirrors what AAA Travel has been observing throughout 2023," said Paula Twidale, senior vice president at AAA Travel. "More Americans are investing in travel, despite the cost, to make memories with loved ones and experience new places. AAA expects approximately 104 million people to drive to their holiday destinations, representing a 1.8 percent increase from 2022. This year's projected number of drivers is the second-highest on record, with 2019 holding the top spot when 108 million drivers traveled for the holidays, AAA said.

TRAVELERS IN 2022 will prioritize reunion and reconnection as the pandemic separated families and friends, according to a report by Hilton. The pandemic has led to several other changes as well, the report found. This year, travelers are expected to care more about sustainability and community efforts, according to Hilton's "The 2022 Traveler: Emerging Trends and the Redefined Traveler" report. They also are looking to remain loyal to brands, companies and organizations that align with their values, according to the report. "People have embraced efficiencies in many aspects of life and will be looking for similar conveniences in their travels, like contactless check-in and check-out and digital keys. With a reimagined workplace and new routines and habits in place, travelers will be looking for more grounding and balance in their travel schedules," the report said. New and refreshed hobbies are leading to a more informed, sophisticated, and, in some cases, in-shape 2022 travelers, the report said. This trend is expected to drive demand for new fitness and culinary options, as well as unique travel experiences.

POST-PANDEMIC TRAVELERS ARE blending relaxation with high-energy adventures to maximize their time and financial investment, according to Hilton's annual Trends Report. Approximately 70 percent of global travelers enjoy staying active while on the go, and one in five leisure travelers are planning outdoor adventures in 2025. The report's findings are based on research involving 13,000 travelers across 13 countries, including Brazil, feedback from more than 4,100 Hilton team members and interviews with Hilton travel experts. "Our 2025 Trends Report uncovers what has been simmering for years-the intersection of work and play; of relaxation and adventure; of being alone but together," said Chris Nassetta, Hilton's president and CEO. "Travelers don't just want to choose their own adventure; they want to maximize every moment of their time away. This new data reveals a fascinating dichotomy and a growing focus on experiences that will keep us constantly evolving to meet the needs of tomorrow's traveler."

TOURISTS ARE PROJECTED to maintain or increase their travel spending in 2024 compared to the previous year, according to American Express Travel's "2024 Global Travel Trends Report". Approximately 84 percent of respondents from countries including the U.S., Australia, Canada, India, Japan, Mexico, and the U.K. anticipate spending the same or more, with 77 percent prioritizing the quality of their travel experience over cost considerations. "Travelers are focused on creating the right itineraries and building memories, whether that means booking a trip to see a favorite sports team compete or taking a once-in-a-lifetime expedition cruise," said Audrey Hendley, American Express Travel's president. "Our 'Global Travel Trends Report' sheds light on what is driving global travel bookings and provides inspiration for where to go next." About 65 percent of respondents express greater interest in embarking on a major trip in 2024 compared to previous years, the report said. Additionally, 72 percent prefer saving money for a major trip over spending it on social outings with friends. More than half of respondents intend to save for a major trip over a span of six months to two years.

TRAVELERS ACROSS THE world are increasingly opting for short-haul destinations and making last-minute bookings over planned trips, according to a report from OYO Rooms. With a steady rise in vaccination coverage, combined with the easing of restrictions across regions, travelers have embraced the spirit of travel wholeheartedly, especially during holidays and festive long weekends. Oyo's Mid Season Global Holiday Trends 2021 report said that Labor Day in U.S., Gandhi Jayanthi in India, Ascension Day in Europe and Summer Holidays in UK were the most popular holidays among travelers this year. According to the report, Labor Day, New Year's, Martin Luther King Jr Day, Memorial Day and Thanksgiving are America's most travelled holidays. Coastal hotspots such as Seattle and Miami have been wildly popular during public holidays, followed by California's Nevada City, Houston and Dallas, the report added. AAA Travel forecast that 53.4 million Americans would travel for Thanksgiving this year, and a survey from Motel 6 found that 82 percent of holiday travelers believe it is important to spend that time with loved ones. However, another survey from the American Hotel & Lodging Association found only 29 percent of Americans are likely to travel for Thanksgiving and 33 percent are likely to travel for Christmas.

CONSUMERS ARE EXPECTED to reprioritize travel in 2024, albeit with demand fluctuations for various products and amenities in 2024, according to Deloitte's 2024 Travel Outlook. The report says hospitality providers need to enhance the experiences they offer or risk losing travelers' attention and Those adept at applying technology to create personalized and flexible services will do better than others this year. The pent-up demand seen following the pandemic that led to travel surges in the prior two years is dwindling, the report said. It's being replaced, however, by a steady increase in traveling for experiences, aided in some cases by the increased prevalence of remote working, meaning travel remains a priority for many consumers. An economic downturn could dampen that enthusiasm, according to the Travel Outlook. However, technology can help provide the flexibility to offer affordable, personalized packages that may compensate for consumers' responding parsimony.

APPROXIMATELY THREE OUT of four travelers agree that Americans are prioritizing travel more in 2024 and prefer a digital, self-service experience for their hotel stays, according to a recent survey by Mews, a hospitality cloud provider. Nearly 80 percent of U.S. travelers favor hotels with fully automated front desks or self-service kiosks, and more than 40 percent prefer checking in via a hotel's website, app, or digital kiosk. "Trends in hospitality are ever-changing but we're seeing indicators that people are prioritizing travel again," said Richard Valtr, Mews's founder. "While we're seeing some softness in mid-market and select service hotels, the luxury sector seems resilient. Guests visiting luxury properties are spending more on bucket list trips and staying for longer." The poll of 2,000 people, evenly split between travelers and hotel workers, revealed that hotel workers anticipate an increase in guest use of technology during travel. A quarter of them expect guests to check in more frequently via hotel websites, apps, or digital kiosks compared to previous years.

APPROXIMATELY 119.3 MILLION Americans are expected to travel 50 miles or more from home during the year-end holidays, from Dec. 21 to Jan. 1, according to the latest AAA forecast. Nearly 90 percent of holiday travelers will drive, making it the most popular mode of travel. This year's domestic travel projection surpasses the 2019 record by 64,000 and is 3 million higher than last year, AAA said in its report. "This is the time of year when lifelong memories are made with loved ones, and travel plays a big role in that," said Stacey Barber, AAA Travel's vice president. "With Christmas Day falling on a Wednesday, we're anticipating record-breaking travel numbers the weekend before and after the holiday."

HOTEL BOOKINGS FOR Easter 2025 are up 16.8 percent from the same period last year, according to SiteMinder, a hotel distribution and revenue platform. The data, comparing bookings at the same properties across nine markets 30 days before Easter in 2024 and 2025, shows stronger demand, earlier bookings and growing interest in international travel. These global trends are mirrored in the U.S., where SiteMinder data showed a 14.98 percent rise in Easter weekend bookings as of March 18-an average of 3.6 more reservations per property compared to the same period in 2024. "With Easter falling later this year than in 2024, we're not just seeing stronger travel demand-we're seeing travelers rethink how they plan," said James Bishop, SiteMinder's vice president for ecosystem and strategic partnerships. "Earlier bookings and a rise in international travel are shaping this year's trends, with the later holiday creating more favorable conditions in many regions. But flexibility remains key-historically, domestic travelers tend to book closer to arrival, meaning the final guest mix and pricing dynamics could still evolve in the coming weeks."

AS MANY AS 47.9 million people will travel 50 miles or more from home over the Independence Day weekend from June 30 to July 4, an increase of 3.7 percent over 2021, according to AAA Travel. It added that car travel will set a new record, despite historically high gas prices, with 42 million people hitting the road mainly due to recent issues with air travel and ongoing concerns of cancelations and delays. Independence Day will be the second busiest since 2000, as travel volumes continue to trend upwards, AAA said in a statement. However, the share of air travel will be the lowest since 2011. According to AAA, 46.2 million people traveled during Independence Day last year and the number was 49 million in 2019, before the pandemic.

APPROXIMATELY 72 PERCENT of Americans are set to either maintain or increase their hotel stays in 2024 compared to 2023, according to a recent survey by American Hotel & Lodging Association. Over the next four months, around 53 percent plan overnight leisure travel, and 32 percent anticipate overnight business travel. Moreover, hotels continue to be the preferred lodging choice, with 71 percent of likely business travelers and 50 percent of likely leisure travelers favoring them. Despite a positive outlook for hoteliers, the survey, commissioned by AHLA and conducted by Morning Consult, found that inflation is preventing hotels and other travel-related businesses from reaching their full potential. Americans favor hotel stays Approximately 51 percent of respondents plan overnight travel for a family trip in the next four months, with 39 percent expressing a likelihood to stay in a hotel, the survey said. For a romantic getaway, around 38 percent are likely to travel overnight, of which 60 percent anticipate staying in a hotel.

HOTELS IN THE Americas performed above 2019 levels, although RevPAR is stabilizing amidst decreasing consumer travel spending, according to real estate firm JLL. This has affected resort markets heavily dependent on leisure travel. In contrast, urban travel demand is on the rise, driven by group, corporate, and inbound international travel. According to JLL's Global Real Estate Perspective for February 2024, global hotel RevPAR surpassed 2019 levels by 11.7 percent in the first 11 months of 2023. The global urban market strengthened with increased international travel and the return of business and group demand. London, New York, and Tokyo are expected to lead global RevPAR performance in 2024 as urban travel rebounds. Stabilization has weighed heaviest in resort markets, particularly in the Americas and EMEA, while Asia-Pacific continues to accelerate as intraregional travel grows following border reopenings, the report added. Foreign capital, absent since the onset of COVID, is expected to become more active over the next 12 months. Middle Eastern and Asian investors are likely to lead, with urban markets in Europe and select U.S. cities as primary recipients of capital.

APPROXIMATELY 55.4 MILLION U.S. travelers are expected to travel 50 miles or more from home during the Thanksgiving holiday, marking a 2.3 percent increase from last year, according to AAA. This forecast represents AAA's third-highest Thanksgiving estimate since 2000, with 2005 and 2019 ranking as the top two years. "For many Americans, Thanksgiving and travel go hand in hand, and this holiday, we expect more people on the roads, skies, and seas compared to 2022," said Paula Twidale, Senior Vice President of AAA Travel. "Travel demand has been strong all year, and AAA's Thanksgiving forecast reflects that continued desire to get away and spend time with loved ones." According to AAA, the majority of Thanksgiving travelers will drive to their destinations. About 49.1 million Americans are expected to be on the road, a 1.7 percent increase from 2022. Gas prices this Thanksgiving could be lower than last year's national average of $3.58. The national average peaked at $3.87 in mid-August this year and has been decreasing despite global tensions affecting the oil market."

APPROXIMATELY 43.8 MILLION Americans will travel 50 miles or more from home, surpassing pre-pandemic figures, according to a forecast by AAA. This represents a 4 percent increase from last year and approaches the 2005 record of 44 million Memorial Day weekend travelers. A record 38.4 million are expected to drive, marking the highest number since AAA began tracking in 2000. "We haven't seen Memorial Day weekend travel numbers like these in almost 20 years," said Paula Twidale, AAA Travel's senior vice president. "We're projecting an additional one million travelers this holiday weekend compared to 2019, which not only means we're exceeding pre-pandemic levels but also signals a very busy summer travel season ahead." The number of drivers this year is up 4 percent compared to last year and 1.9 percent higher than in 2019, the auto club said. Traveling by car is appealing for many people because of the convenience and flexibility it provides.

SOUTH INDIAN CITY Hyderabad topped the list of most-booked cities in India for 2024, according to a recent study by OYO. Religious tourism remains strong, with Puri, Varanasi, and Haridwar as key spiritual destinations, drawing large numbers of pilgrims. OYO's annual "Travelopedia 2024" report analyzes travel trends using its booking data. "2024 has marked a year of transformation in global travel," said Shreerang Godbole, OYO's global chief service officer. "Travellers are embracing flexibility, whether for business or leisure. Remote work trends are driving demand for both quick getaways and long stays." Hyderabad led bookings, with growth in both leisure and business travel, followed by Bengaluru, Delhi, and Kolkata, the study found. Uttar Pradesh remains India's top travel state, with Maharashtra, Telangana, and Karnataka also showing strong booking volumes. Smaller towns like Patna, Rajahmundry, and Hubli saw up to 48 percent year-on-year booking growth, indicating rising interest in non-metro destinations.

AN ESTIMATED 54.6 million people will travel 50 miles or more from home this Thanksgiving, according to AAA Travel, 1.5 percent more than last year and 98 percent of pre-pandemic volumes. AAA is projecting this year will be the third busiest for Thanksgiving travel since AAA started tracking in 2000. Continuing a years-long trend, most travelers, nearly 49 million, will drive to their holiday destinations between Nov. 23 to 27, according to AAA. That number is up 0.4 percent from 2021 but still 2.5 percent below 2019 levels. "Families and friends are eager to spend time together this Thanksgiving, one of the busiest for travel in the past two decades," says Paula Twidale, AAA's Senior Vice President of Travel. "Plan ahead and pack your patience, whether you're driving or flying."

PRICES FOR TRAVEL goods and services decreased by 1.4 percent in June for the second consecutive month, outpacing the overall economy's 0.1 percent decline, according to the latest Consumer Price Index data from the U.S. Travel Association. The Travel Price Index indicated that lower hotel, airline, and gas prices were the primary contributors to the sector's significant price reduction. In contrast, the broader economy experienced its first monthly price decline since 2020, USTA said in a statement. "Now is the time for the travel industry to boost volume," said Geoff Freeman, USTA's president and CEO. "We've already seen travelers take advantage, with eight of the 10 busiest days in TSA's history occurring in 2024. It's essential that the industry is equipped with the right funding, resources and technology - coupled with sustained government focus - to meet an increase in demand."

APPROXIMATELY 70.9 MILLION U.S. travelers are expected to journey 50 miles or more from home over the Independence Day holiday, according to the latest AAA forecast. For the first time, AAA considered the entire week of July 4th, plus the Saturday before and the Sunday after the holiday. This year's projected number of travelers marks a 5 percent increase from 2023 and an 8 percent increase from 2019. "With summer vacations in full swing and the flexibility of remote work, more Americans are taking extended trips around Independence Day," said Paula Twidale, AAA Travel's senior vice president. "We anticipate this July 4th week will be the busiest ever with an additional 5.7 million people traveling compared to 2019." AAA estimated a record 60.6 million people will travel by car over Independence Day week, an increase of 2.8 million from last year. This year's number also surpasses the 55.3 million who traveled by car over July 4th week in 2019.

APPROXIMATELY 61 PERCENT of Americans are set to travel overnight for leisure in the upcoming four months, with 34 percent anticipating an uptick in their leisure travels this summer compared to last year, according to a recent survey from the American Hotel & Lodging Association. Additionally, around 31 percent of respondents plan to up their hotel stays this summer versus the previous one. Around 35 percent of Americans anticipate an overnight business trip within the next four months, with 16 percent planning to boost their business-related travel this summer compared to last summer, the survey conducted by Morning Consult found. Meanwhile, hotels remain the preferred lodging option for both business travelers, with 60 percent, and leisure travelers, with 46 percent, this summer, the survey revealed. The survey presents a positive outlook for hoteliers amid ongoing economic challenges like a nationwide labor shortage and high interest rates, AHLA said. However, it indicates that persistent inflation remains a significant obstacle to growth for hoteliers and other travel-related businesses.

THE U.S. REMAINS the world's top travel and tourism market, contributing a record $2.36 trillion to the economy last year, according to the World Travel & Tourism Council. Despite a slow recovery in international spending, the U.S. holds nearly double the economic contribution of its closest competitor. The council's 2024 Economic Impact Trends Report found that travel and tourism remain vital to many economies, supporting millions of jobs worldwide. "As we look forward to a record-breaking 2024, it's clear that travel and tourism are not only back on track but also set to achieve unprecedented growth," said Julia Simpson, WTTC's president and CEO. "We will continue to prioritize sustainability and inclusivity, ensuring that this growth benefits everyone and protects our planet for future generations. The sector's resilience and potential for innovation continue to drive us forward."