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HOTELS CAN ENHANCE profitability through greater reliance on revenue management technology tactics, according to IDeaS, a revenue management service provider. The survey examines how investors view revenue technologies, the role of artificial intelligence in hospitality, and how technology is reshaping hospitality commercial organizations. According to the survey, "Unlocking hotel performance: The power of revenue management technology today,'" inflation and economic pressures may lead hoteliers to consider cost-cutting measures to boost profitability. However, a majority of respondents view revenue management technology as the most effective and efficient way to enhance net operating income. "For investors, revenue management technology is shifting from a competitive edge to an essential instrument for maintaining competitiveness and securing a solid bottom line," said Mike Chuma, vice president of global marketing, IDeaS.

URBAN PARK HOTEL Collection, an independent budget-conscious hotel group, has partnered with technology firm LodgeTender to integrate its latest hotel technology platform. The new technology offers hotel owners an extra revenue stream, while eliminating the need to pay for a hotel PMS, booking engine, and channel manager, Urban Park Hotel said in a statement. "The partnership with LodgeTender offers our hotel portfolio an opportunity to earn rather than pay for a technology package," said Jay Patel, managing partner of Urban Park Hotel Collection. "We're delighted to introduce products and services that not only save our owners money, but also generate additional revenue for our member hotels." "Hotel owners now have the chance to upgrade their technology while staying ahead with productive features for added revenue and seamless guest service connections," added Kent Comfort, president of LodgeTender.

HOSPITALITY FINANCIAL AND Technology Professionals, the global representative for hospitality technology and producers of HITEC, recently initiated a project to develop a digital responsibility code for the hospitality industry. HFTP is forming a task force of experts and academics to develop the code. HFTP commissioned the University of Houston to write a white paper on digital responsibility, featured in the inaugural issue of HFTP's Tech+Fin Hospitality Magazine at HITEC 2024, HFTP said in a statement. The paper and industry discussions highlighted the need for guidelines on digital responsibility. Task force members include: ProfitSence Favicon Ads by ProfitSence Co-chair Scot Campbell, principal, Integrated Resort Advisors, HFTP Global past president and inductee to the HFTP International Hospitality Technology Hall of Fame Co-chair Agnes DeFranco, Conrad N. Hilton Distinguished Chair at University of Houston and HFTP Global past president Mike Blake, vice president, IT, Kemper Sports Steven Bronken, head of global hospitality, Ruckus Networks Sanovnik Destang, executive director, Bay Gardens Resorts Florian Gallini, CEO, INTEREL Thomas Hempel, vice president, sales and partnerships, VENZA Barry Thomas, vice president, technology, Orient Express and Fairmont Hotels Sherry Marek, founder, Aiken Street Consulting and inductee to the HFTP International Hospitality Technology Hall of Fame Shannon McCallum, vice president, hotel operations, Resorts World Las Vegas, Neal Patel, managing partner, Blue Chip Hotels, AAHOA past chairman Andrew Rubinacci, chief advisory officer, FLYR for Hospitality Thomas Atzenhofer, deputy CEO, HFTP "There are many good practices for digital responsibility throughout the industry, but these have never been aggregated, vetted and published as a compilation of the best practices in a uniform guide," said Atzenhofer. "HFTP's task force of global industry technology and business experts, has agreed to tackle the task and make the ind

Airports are beginning to turn to biometrics technology as a solution in US and around the world. This digital technology promises to end long lines at the airport and enhance the air travel comfort. It could speed up the security measures and will allow a passenger's fingerprint or face recognition to replace their passport and boarding pass. If successful, the new technology could render passports redundant. What do you think about the technology?

U.S. TRAVELERS FACE ongoing frustrations despite strong 2024 travel volumes, including delays, planning, costs, and airport experiences, according to an Amadeus study. Each traveler encounters unique challenges, the survey found, and while technology can address many frustrations, it doesn't solve them all. "Technology is important, but so is the human touch," states the survey "Friction Removed." Technology vs. human touch Technology plays a role in improving the traveler experience, the survey says. Travelers find mobile planning apps the most helpful at 89 percent, followed by automatic rebooking, digital bag tracking, integrated airline and hotel booking, and fully digital IDs and travel documents, all at 86 percent.

TAMPA-ST. PETERSBURG, FLORIDA led in meetings and events growth for the top 25 markets in February with a 20 percent year-over-year increase, according to Knowland. Denver and Boston came in second and third, respectively, while National Associations and Technology groups led in four of the top five markets. Overall, year-over-year event volume growth for the industry reached 5.3 percent, the report said. Meetings in the top 25 markets used an average space of 3,507 square feet, compared to 2,890 square feet in secondary markets. The top 25 markets had an average of 124 attendees, while secondary markets averaged 118 attendees. Additional insights into the key industry drivers for the top 25 markets with the highest meeting volumes include: Tampa-St. Petersburg (up 20 percent): national association, healthcare, charity/non-profit/social services, technology and wedding. Denver (up 7 percent): technology, national association, education, healthcare and construction. Boston (up 15 percent): education, healthcare, technology, training/education and travel.

ADAM HARRIS, CEO of Cloudbeds, and Jacob Messina, CEO of Stayntouch, discussed the future of property management systems at the Hospitality Show, focusing on their role in connecting human experiences and improving efficiency amid rising costs. The event, produced by Questex and the American Hotel & Lodging Association, recently wrapped up its second annual edition at the Henry B. González Convention Center in San Antonio, Texas. Panelists Charles Oswald, CEO of Aperture Hotels, and Chris O'Donnell, COO of Atrium Hospitality, with moderator Michael Frenkel, president of Travel Conversations, focused on labor shortages and the need for reliable, intuitive technologies to ensure consistent service. While technology leaders were optimistic about PMS technology's potential to transform hospitality, Oswald and O'Donnell shifted the focus to the industry's pressing challenge: labor shortages on both sides of the front desk. They stressed that the most valuable technologies today are reliable and intuitive, placing the responsibility on tech leaders to ensure consistent service.

CONTACTLESS CHECK-IN TECHNOLOGY firm Virdee is now integrated with commerce technology platform FreedomPay. The companies will offer a PCI-validated, point-to-point encryption solution with EMV, NFC, currency conversion and real-time data capabilities. The transition will help Virdee to offer end-to-end protection for credit card payments made through FreedomPay's cloud-based payments platform. It also provided FreedomPay compatibility with Virdee's check-in/check-out process with software for identity verification, payment collection, access control and remote support, according to Virdee. "Our integration with Virdee offers our customers expanded options, flexibility and, most important, security," said Chris Kronenthal, president of FreedomPay. "We help streamline and simplify complex payment options, while providing a single flow of data to facilitate consumer insights and engagement for our hotel clients. We're proud to partner with best-in-class solution providers, like Virdee, as we work together to revolutionize hotel operations and guest-facing technologies."

Peachtree Group has named Jarred Bussert as vice president of information technology. In this newly created role, Bussert will be responsible for the company's IT infrastructure, including all business applications, information security and data integrity, the company said in a statement. "Jarred's experience and achievements demonstrate his commitment to supporting business strategies with technology infrastructure," said Greg Friedman, Peachtree's managing principal and CEO. "As Peachtree continues to grow, I am pleased to attract talented leaders to our best-in-class team. His leadership will be instrumental in building a successful and high-performing organization." Bussert has extensive enterprise-wide technical and IT leadership experience. Before joining Peachtree, he was vice president, information technology for Majors Management, an Atlanta-based retail operator. Bussert started his career with RaceTrac Petroleum holding numerous leadership positions, leaving as director, information systems. He has an MBA and Master of Technology from Georgia Tech and received his bachelor's degree from the University of Georgia.

Sudhakar Veluru is now the executive vice president and chief information technology officer at Four Seasons Hotels & Resorts. Prior to this role, he served as the chief technology officer at MGM Resorts International, spearheading digital transformation initiatives that enhanced access to e-commerce, customer loyalty programs, and casino games across mobile and online platforms, Four Seasons said in a statement. Before joining MGM, Veluru held various senior leadership positions at The Walt Disney Co. He will report to Alejandro Reynal, Four Seasons' president and CEO. "We are excited to welcome Sudhakar at this important time in Four Seasons information technology transformation," said Reynal. "Sudhakar's extensive experience in technology and IT innovation will be instrumental in shaping our digital-first future, further enhancing the guest, resident and employee experience across our growing global portfolio of luxury properties."

ONLY ONE IN five hotel professionals believe the current tech stack is sufficient for achieving efficiencies, cost savings and adequate guest care, according to a recent survey by the Hospitality Women's Innovation Council. Approximately 91 percent of survey respondents indicated that better collaboration among technology companies on integrations is needed, while 86 percent felt improved integration processes would encourage greater investment in technology. HWIC, a group of hotel brand executives, managers, and innovators, conducted the survey between May 25 and June 15, HWIC said in a statement. More than 300 owners, managers, and technologists participated in the survey. The study was supported by Visual Matrix, a PMS software developer in Richardson, Texas. "Industry professionals have confirmed that more than any other factor, collaboration is the key to driving better business results for hoteliers-collaboration among technology providers and between the providers and the hoteliers they serve," said Georgine Muntz, HWIC co-chair and CEO of Visual Matrix. "When we created the council close to a year ago, we began with the assumption that women leaders in hospitality can help improve the ways industry professionals collaborate for common ends and encourage better standardized integrations. Now that assumption has been fully validated. We look forward to sharing the council's recommendations on better integration, collaboration and advancing innovation, in the weeks ahead."

G6 HOSPITALITY INTERNATIONAL Inc. and HotelKey plan to update technology across its U.S. and Canada properties, with HotelKey remaining the core property management system for all Motel 6 and Studio 6 properties. G6, now part of OYO's global portfolio, is led by Ritesh Agarwal as chairman, while HotelKey is led by Aditya Thyagarajan as president. The announcement was made at the Radisson Blu, Nagpur, Maharashtra, in the presence of Nitin Gadkari, India's union minister of road transport and highways, the companies said in a joint statement. "HotelKey's feature set and user-friendly interface have consistently delivered strong results for property owners," said Agarwal, also the founder and CEO of OYO. "Their PMS platform's high adoption rates and positive feedback from hoteliers show why they're the ideal technology partner for our franchisees. HotelKey's success story exemplifies Indian technology excellence, with core development and engineering operations based in Nagpur."

Today's hoteliers face new challenges. IBIS World reports that there are now over 100,000 hotels and motels across the United States-meaning that the competition is greater than ever before. Further, the cost of delivering a unique and exciting guest experience continues to rise in tandem with the cost of hotel operations. So, hoteliers are tasked with finding sources of revenue beyond bookings. That's where new technology comes in. AAHOA owners can harness the power of technology to address modern challenges, so you'll be better positioned for success-no matter what the future holds. Start unlocking new revenue streams today According to a report by Oracle and Skift, nearly half of executives expect non-room revenue to account for an increasing share of their hotel's revenue by 2025. In-room TVs are a great way to drive non-room revenue-today and tomorrow. With new technology, you can use screen space to promote any paid amenities such as room service, spa services, on-site casinos, and more.You can also sell paid on-screen advertisements to local establishments like restaurants, amusement parks, or museums. There are even opportunities to promote larger affiliate partners and collect extra income when you refer guests.

THE AMERICAN HOTEL & Lodging Association and the Hospitality Sales and Marketing Association International Americas have formed a partnership that will more closely align the two associations to benefit their respective members and advance the hospitality industry, AHLA said in a statement. Also, AHLA and its technology committee, HTNG, announced the inaugural AHLA Technology Acceleration Award, a new program to recognize companies that are advancing innovation in hospitality technology. According to the statement, the partnership will create linkages to the industry's sales, marketing, and revenue optimization professionals for AHLA, while expanding HSMAI's organizational reach by aligning it with America's largest hotel association. Under the new agreement, effective April 25, AHLA will provide HSMAI with opportunities to participate in AHLA's On the Road events, and HSMAI will promote the events to its members and local chapters. AHLA and HSMAI will also promote each other's events, campaigns, and education and certification programs, and have reciprocal participation in distribution-focused committees. As per the agreement, AHLA and HSMAI will further explore opportunities to align the work of both organizations' foundations to address industry-wide initiatives on workforce and promoting Diversity, Equity and Inclusion. AHLA and HSMAI leadership will meet regularly to discuss and coordinate key strategic industry issues and shared objectives, the agreement noted. AHLA said the AHLA-HSMAI partnership expands upon a relationship the two organizations started early last year, when HSMAI became a content partner for AHLA's On The Road state hotel conference series, offering innovative and exclusive revenue generation insights at On The Road events.

THE AMERICAN HOTEL & Lodging Association and its technology committee, Hospitality Technology Next Generation, recently released an updated Staff Alert Device Buyer's Guide to help hoteliers choose personal safety devices for staff and guest safety. The guide is the latest in a line of hotel industry employee and guest safety efforts, AHLA said in a statement. "Hospitality starts with maintaining a safe environment for guests and employees. Through various AHLA and AHLA Foundation safety initiatives, America's hotels are focused on doing just that," said Kevin Carey, AHLA's interim president and CEO. "Our updated employee safety device guide and comparison matrix will help hoteliers across the nation select the best devices to ensure the safety of nearly two million hotel employees." The guide, first launched in 2019 and compiled by HTNG's Staff Alert Technology Workgroup, covers devices with features like location tracking, communication options and AI-driven emergency response systems.

LAS VEGAS LED the top 25 markets in meetings and events growth for September, with a 34.2 percent year-over-year increase, according to Cendyn's Sales Intelligence platform, formerly Knowland. This marked its eighth consecutive month in the top five. Las Vegas meetings and events averaged 5,596 square feet with 209 attendees, driven by weddings, accounting for about 10 percent of event volume, and tech events like Oracle SuiteWorld, according to Cendyn. Anaheim ranked second, hosting education, national associations, and weddings. Across the top 25 markets, average space rose to 3,856 square feet with 130 attendees. The top five among the 25 leading markets were: Las Vegas (+34.2 percent): Weddings, technology, training/education, national associations and manufacturing. Anaheim-Santa Ana (+23.2 percent): Education, national associations, weddings, healthcare and consulting. Orlando (+22.9 percent): National associations, technology, healthcare, training/education and charity/non-profits/social services. New York (+21 percent): International government, finance/banking, charity/non-profits/social services, national associations and travel. Dallas (+18.6 percent): Healthcare, technology, consulting, finance/banking and education.

HOSPITALITY SOFTWARE PROVIDER Canary Technologies recently closed a $50 million Series C funding round to research AI guest technology in the hospitality sector, bringing its total fundraising to nearly $100 million. The company's software includes mobile check-in and checkout, tablet registration, upsells, guest messaging, Canary AI and digital tipping. The recent investment round was led by global software investor Insight Partners, who also led the company's Series B, with participation from existing investors F-Prime Capital, Thayer Ventures, Y-Combinator and Commerce Ventures, Canary said in a statement. California-based Canary is led by CEO Harman Singh Narula and President SJ Sawhney. "AI is transforming the way we live, work and travel," said Narula. "Canary is at the forefront of delivering enterprise-grade hospitality AI solutions that empower hoteliers to streamline operations, boost efficiency and elevate the guest experience, This funding milestone is a reflection of the team's hard work and the immense impact that Canary is making for hoteliers, including many of the world's largest enterprise hotel brands. We continue to see significant demand in the market for our products and are excited to extend our partnership with existing investors."

USING TECHNOLOGY TO enhance the attendee experience remains a key trend for meeting and event planners as they expect meetings volumes to rise, according to a survey. The tech trend is closely followed by a focus on diversity, equity, and inclusion and a more casual meeting atmosphere. The 2023 State of the Meetings Industry survey by group hospitality analytics firm Knowland and full-service global meetings solution company, ConferenceDirect, also revealed that staff shortages and inquiry backlogs are impacting service standards as rising costs redefine goals. The survey also pointed out that rising costs may cause planners to change their approach, including looking at new destinations. However, cost leveling, return of business travel, and budget increases will support the industry recovery. According to the survey, more than 70 percent of 2022 events had attendance at, or above, 80 percent of 2019 levels. As many as 75 percent of event planners did not expect the number of events and meetings to drop.

HYATT HOTELS CORP. recently selected the Oracle OPERA Cloud hospitality platform as the property management system for its global portfolio of more than 1,000 hotels and all-inclusive properties. The new PMS is expected to streamline operations, standardize data management and enhance guest experiences by enabling personalized service through a deeper understanding of guest preferences across stays. With OPERA Cloud's mobile capability, Hyatt employees can assist guests from anywhere, anytime, the companies said in a statement. "As one of the world's top hospitality companies, Hyatt is committed to caring for people so they can be their best," said Cameron Hammond, Hyatt's senior vice president of global field technology services. "In today's evolving environment, technology plays a critical role in empowering our colleagues to continue delivering unforgettable experiences to our guests. By moving to OPERA Cloud and extending our long-standing collaboration with Oracle, we will provide our operators and colleagues with a modern, secure platform to deliver better data insights and elevate their roles with greater ease and efficiency."

GRACESOFT, URBAN PARK Hotel Collection and LodgeTender have integrated their portfolios to create an independent hotel service and membership network. The alliance provides hotel management technology, revenue optimization, consulting and a non-franchise membership brand, helping independent hoteliers compete in the market, the companies said in a joint statement. "Our mission is to equip independent hoteliers with the resources and technology they need to compete with major brands while retaining their unique identities," said Gideon Stanley, GraceSoft's CEO. "This collaboration brings together over 2,000 hotels, helping them improve efficiency, guest satisfaction, and profitability." The partnership offers a suite of solutions including property management systems, booking engines, revenue analytics and distressed property recovery consulting, giving hoteliers access to tools typically reserved for large franchise chains, the statement said.