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Beth Barris is the new executive vice president of sales and marketing for ELEVAT3, a revenue management consultancy led by Nilesh Patel as founder and partner. The company recently launched a new sales and marketing division to offer tailored branding solutions for hoteliers. Before joining ELEVAT3, Barris was chief sales officer at Barris Hospitality Consultancy, where she worked with hotel sales and marketing teams, owners and management companies to increase sales revenues and market share. She previously held various roles at Marshall Hotels & Resorts, including executive vice president of sales and marketing. The company combined its revenue management and sales and marketing divisions to provide a collaborative approach, ELEVAT3 said in a statement. The sales and marketing team provides services from full sales to market-plan development and prospecting, enhancing revenue management capabilities, the statement said. While clients can choose either service, both teams are designed to work together for branded and independent hotels.

KNOWLAND, A HOSPITALITY data-as-a-service provider, recently integrated a sub-market filter into its search and dashboard functions, adding to its market snapshot and new-to-market capabilities. This new feature enables precise filtering down to the sub-market level within larger markets, identifying localized opportunities, Knowland said in a statement. "To stay agile in this competitive industry, hotel sellers must be savvy about community activity," said Jeff Bzdawka, Knowland's CEO. "With this localized market view, they see opportunities in their immediate area rather than sifting through broad datasets. We continue to innovate our platform with new features and functionalities to help sales teams excel in account-based selling and automate the sales process for better outcomes." Hotel sales teams rely on detailed data analytics for sourcing new business, Knowland said. The sub-market filter provides accessible metrics on top neighborhoods, aiding teams in adopting an account-based selling approach.

TAMPA-ST. PETERSBURG, FLORIDA led in meetings and events growth for the top 25 markets in February with a 20 percent year-over-year increase, according to Knowland. Denver and Boston came in second and third, respectively, while National Associations and Technology groups led in four of the top five markets. Overall, year-over-year event volume growth for the industry reached 5.3 percent, the report said. Meetings in the top 25 markets used an average space of 3,507 square feet, compared to 2,890 square feet in secondary markets. The top 25 markets had an average of 124 attendees, while secondary markets averaged 118 attendees. Additional insights into the key industry drivers for the top 25 markets with the highest meeting volumes include: Tampa-St. Petersburg (up 20 percent): national association, healthcare, charity/non-profit/social services, technology and wedding. Denver (up 7 percent): technology, national association, education, healthcare and construction. Boston (up 15 percent): education, healthcare, technology, training/education and travel.

Lisa Jordan is the new vice president of marketing at Red Roof. She will lead the development and execution of the company's marketing and digital strategies to drive business growth. Jordan joined the company in 2021 and led the integrated digital marketing team, working on the company's web, advertising, and social media platforms. Jordan played a role in enhancing redroof.com and collaborated across communication, sales, revenue management, and operations to elevate the customer experience and boost revenue, Red Roof said in a statement. "Lisa is a powerful asset on our leadership team and a secret weapon in our marketing mix," said Marina MacDonald, Red Roof's chief marketing officer. "Her promotion is right for the company and a reflection of the value she brings to this critical function, and I know that she will succeed in her new role."

U.S. HOTEL REVENUE and profitability saw a rise in October, propelled by increased group demand across the top 25 markets, according to CoStar's October 2023 Profit & Loss data. Meanwhile, the U.S. hospitality industry also witnessed its largest year-over-year increases in GOPPAR and TRevPAR since March 2023. In October, GOPPAR reached $97.45, marking a 3.7 percent increase from the same month in 2022. TRevPAR stood at $240.74, indicating a 4 percent increase, whereas EBITDA PAR amounted to $69.60, down 1.2 percent from September 2022. Labor costs notably rose to $74.48, reflecting a 5.9 percent increase. "The top 25 markets have demonstrated an 11 percent year-to-date increase in GOPPAR, surpassing a 14 percent rise in labor costs," said Audrey Kallman, research analyst at STR. "This double-digit GOPPAR growth is over 10 times the level observed in all other markets. New York City, a prominent business-centric market, spearheaded growth in the metric across major markets both on a year-to-date and monthly basis."

SITEMINDER, THE HOSPITALITY software platform led by CEO Sankar Narayan, and IDeaS recently launched the "Dynamic Revenue Plus" revenue management system that enables hotels to access live market intelligence and quickly act on their bookable inventory, pricing and distribution strategies. This mobile-first solution allows any hotel to optimize revenue based on market demand, unlike traditional RMS, which are often limited to select hotels. Dynamic Revenue Plus employs data from SiteMinder's platform, encompassing 120 million annual hotel bookings, and will soon be enhanced with pricing recommendations from IDeaS, the companies said in a joint statement. "We're committed to democratizing revenue management and bringing the benefits of dynamic, demand-based pricing to hotels across the globe," said Klaus Kohlmayr, IDeaS' chief evangelist and development officer. "This partnership offers hotels of all sizes and operating models a viable option to avoid losing revenue due to outdated manual practices." The integration of IDeaS' dynamic pricing capabilities with SiteMinder's distribution platform and market intelligence will help hotels of all sizes, including those with limited resources, with robust revenue management and quick market access, the statement said. It will initially be available to hotels in Australia and New Zealand, expanding to other markets in 2025, the companies said.

LOUISVILLE, KENTUCKY'S EVENT volume doubled to 94.9 percent year-over-year in July, according to Knowland. It is Louisville's fifth month in the top five secondary markets this year. Philadelphia led the top 25 markets with 27.7 percent growth, driven by a National Education Association event and several state-level education associations, according to Knowland. Louisville has become a key meetings hub in secondary markets, with an average of 4,935 square feet used and 119 attendees, while Philadelphia averaged 3,066 square feet and 117 attendees, the report said. Secondary markets grew by an average of 6.9 percent, compared to 3.6 percent for the top 25 markets.

PHOENIX RANKED FIRST among the top 25 markets with 19.7 percent year-over-year growth in October, according to Cendyn's Sales Intelligence platform, formerly Knowland. This was its first time at the top spot this year, driven by national associations, technology, healthcare and financial/banking events. Las Vegas followed closely with 17.7 percent growth, placing it in the top five for the 10th consecutive month, Cendyn said. South Michigan and Florida's Panhandle led secondary markets, while Kauai, Hawaii, saw significant year-over-year growth at 72 percent. Phoenix averaged 5,612 square feet and 174 attendees, primarily driven by national association events, which made up 8.6 percent of event volume, the report said. Las Vegas remained in the top five, ranking second, supported by national association events and weddings. Across the top 25 markets, average space usage rose to 3,902 square feet with an average of 132 attendees.

Jennifer Stilwell is the new vice president of marketing for auroHOTELS, led by D.J. Rama as president and CEO. Previously, she served as chief marketing officer for VisitGreenvilleSC, the destination marketing organization for Greenville, South Carolina, where auroHOTELS is based. Prior to VisitGreenvilleSC, Stilwell led tourism brand marketing for Leslie Advertising, handling accounts such as the South Carolina Department of Parks, Recreation & Tourism. She also worked for New York ad agency Warren/Kremer representing NYCVB, Four Seasons Hotels & Resorts, La Cabana in Aruba and Club Med. A native of New Jersey, Stilwell graduated from Rollins College. While at VisitGreenvilleSC, where she also served as executive vice president and chief strategic officer, she directed and launched the "yeahTHATgreenville" rebranding campaign for the city.

STR HAS UNVEILED the forward-looking component of its product "Forward STAR" in 104 new markets/submarkets across the U.S. and Canada. Forward STAR, which is presently live in 450 areas around the globe, allows hotel property and portfolio users to benchmark the next 365 days of occupancy on the books against the competition and market. "This launch represents our largest Forward STAR expansion to date and adds significant value to our overall benchmarking offering," said Amanda Hite, STR's president. "Adding to the historical data that drives so many operational decisions around the industry, this directly sourced forward data provides intel into where hotels can gain available business, adjust their approach to pricing, and implement actions around market events. When combining historical metrics, profitability data and these forward bookings insights, industry stakeholders are positioned to analyze performance from every angle." According to the statement, Forward STAR was launched in 17 of the country's 25 largest hotel markets, including Las Vegas, New York City, Los Angeles, Washington, D.C., Boston and Phoenix. More granular submarkets were added with the addition of central business districts in markets such as Austin, Chicago, Nashville and New Orleans as well as airport submarkets in areas such as Miami, San Francisco and Bradenton, Florida.

NASHVILLE RECORDED A 38 percent year-over-year increase in meetings and events in April, according to Knowland. Meanwhile, Las Vegas maintained a steady ascent with a 22.8 percent year-over-year growth. Overall, the industry saw a marginal 1.3 percent year-over-year increase in meeting volume. Among the top 25 markets, meetings averaged 3,768 square feet, compared to 3,684 square feet in secondary markets, the report said. Average attendance in the top 25 rose slightly to 133, while secondary markets saw an average of 127 attendees. Top five markets with highest YOY event volume growth Nashville stood out as a meeting destination in April, leading in growth among the top 25 U.S. markets, the report added. It recorded an average space use of 3,885 square feet with 131 average attendees, largely driven by national associations such as the Association of Physical Plant Administrators.

LAS VEGAS SAW 18.5 percent year-over-year growth in group business this May, while Oahu Island, Hawaii, ranked second with a 17.9 percent year over year increase, according to Knowland. The average meeting space in the top 25 markets was 3,615 square feet, compared to 3,625 square feet in secondary markets. The top 25 markets averaged 128 attendees, while secondary markets had 127 attendees, Knowland said. Las Vegas led the top 25 U.S. markets in meeting growth in May, with an average space of 7,803 square feet and 287 attendees, the report said. Key drivers included technology events like the Electronic Distributor Show and national associations such as the International Council of Shopping Centers.

THE ST. LOUIS METROPOLITAN area ranked first in the top 25 markets with 125.8 percent year-over-year meeting and events growth in December, followed by Nashville, Tennessee, with 28 percent growth, according to data from Knowland by Cendyn. Louisville, Kentucky, led secondary markets with 135.6 percent year-over-year growth, topping the list for the eighth time in 2024. No single event drove St. Louis's growth, the report said. The top four accounts-HavenHouse, Arcadian Infracom, Crisis Prevention Institute, and the Train Shed-contributed nearly 9 percent, while SMERF events accounted for almost 11 percent, surpassing corporate accounts. St. Louis averaged 2,112 square feet with a group size of 97, while the top 25 markets averaged 3,045 square feet with a group size of 121.

HOTELS IN THE Americas performed above 2019 levels, although RevPAR is stabilizing amidst decreasing consumer travel spending, according to real estate firm JLL. This has affected resort markets heavily dependent on leisure travel. In contrast, urban travel demand is on the rise, driven by group, corporate, and inbound international travel. According to JLL's Global Real Estate Perspective for February 2024, global hotel RevPAR surpassed 2019 levels by 11.7 percent in the first 11 months of 2023. The global urban market strengthened with increased international travel and the return of business and group demand. London, New York, and Tokyo are expected to lead global RevPAR performance in 2024 as urban travel rebounds. Stabilization has weighed heaviest in resort markets, particularly in the Americas and EMEA, while Asia-Pacific continues to accelerate as intraregional travel grows following border reopenings, the report added. Foreign capital, absent since the onset of COVID, is expected to become more active over the next 12 months. Middle Eastern and Asian investors are likely to lead, with urban markets in Europe and select U.S. cities as primary recipients of capital.

THE RECOVERY MAY be under way, but most of the top U.S. markets, 21 out of 25, remain at a recession or depression level, according to a report from the American Hotel & Lodging Association. Urban markets are in worst shape, with most still in a "depression cycle." The overall U.S. hotel industry remains in a "recession," according to AHLA's report citing STR data. The difficulty for urban markets is that they depend substantially on business from events and group meetings. Room revenue was down 52 percent in May compared to May 2019. New York City, for example, is still in a depression with nearly 200 hotels in the city closed due to the pandemic, taking with them 42,030 rooms, one-third of the city's supplies. Leisure travel is currently driving the recovery, but business and group travel, the industry's largest source of revenue, will take longer to recover. Current forecasts show that segment returning to 2019 levels in 2023 or 2024. Several major events, conventions and business meetings have already been canceled or postponed until at least 2022.

Lisa Jordan, the senior director of digital marketing at Red Roof, has been named one of the top 25 extraordinary minds in sales, marketing, revenue optimization, and distribution for 2023 by The Hospitality Sales & Marketing Association International. She will be recognized at a special reception in New York in February. This recognition is part of HSMAI's 21st annual compilation, acknowledging exceptional achievement and leadership in the field, Red Roof said in a statement. "We celebrate HSMAI's 2023 class of Top 25 honorees in hotel sales, marketing, revenue optimization, and distribution with great admiration," said Robert Gilbert, president and CEO of HSMAI. "Through their creativity, dedication, and impact, these professionals not only excel in their respective fields but have set benchmarks of excellence for the industry, inspiring us all."

ANAHEIM-SANTA ANA, CALIFORNIA, ranked first among the top 25 markets in November with 17.5 percent year-over-year growth, followed by Atlanta at 13.7 percent, according to Cendyn's Sales Intelligence platform, formerly Knowland. This was Anaheim-Santa Ana's first time at the top this year, driven by healthcare groups contributing 7.1 percent, including events from Edwards LifeSciences LLC and Kaiser Permanente. Atlanta's growth was supported by events from national association and education groups, the report said. Chicago entered the top five for the first time, ranking third with 12.6 percent growth, largely driven by national association groups contributing 10.2 percent. Anaheim-Santa Ana averaged 4,555 total square feet with an estimated group size of 167. The top 25 markets averaged 3,764 total square feet with a group size of 131.

LAS VEGAS LED meeting volume growth in June for the second consecutive month with a 22.2 percent year-over-year increase, according to Knowland. St. Louis ranked second with a 12 percent year-over-year growth and the U.S. top 25 and secondary markets saw increases in total square footage used and group sizes. The average space used for meetings in the top 25 markets was 4,127 square feet with 141 attendees, while secondary markets averaged 4,085 square feet with 132 attendees, Knowland said. Las Vegas also remained a popular meeting spot in June, with sports entertainment entering the top five industry segments due to NHL draft-related meetings, the report found. The city led the top 25 markets, averaging 8,297 square feet and 282 attendees.

THE U.S. HOTEL industry showed improved performance in May compared to the same month last year, according to CoStar. All three performance metrics-occupancy, ADR, and RevPAR-increased year-over-year. The top 25 markets reported higher occupancy and ADR than all other markets. Occupancy increased to 65.7 percent in May, up from 65.2 percent in April, and increased by 1.5 percent compared to May 2023. ADR climbed to $160.40 from $157.31 the previous month, a 2.4 percent rise from 2023. RevPAR reached $105.46, up from $102.51 the preceding month, reflecting a 4 percent increase from May of the previous year. Among the top 25 markets, New York City led in all three key performance metrics: occupancy rose 5.8 percent to 88.9 percent, ADR increased 6.3 percent to $339.25, and RevPAR climbed 12.5 percent to $301.57. Markets with the lowest occupancy for the month included Detroit at 46.1 percent and Chicago at 49.4 percent.

DALLAS TAKES THE lead in top five U.S. hotel construction markets in the third quarter of 2023, setting a record with 189 projects and 21,840 rooms, according to Lodging Econometrics. The top markets all saw growth in new openings as well. Atlanta follows closely with 140 projects and 17,775 Rooms, while Nashville comes next with 122 projects and 16,046 rooms. Phoenix recorded 119 projects, totaling 16,455 rooms, while the Inland Empire reported 117 projects comprising 11,784 rooms, according to the third quarter United States Construction Pipeline Trend Report by LE. New York City leads with the highest number of projects under construction, totaling 46, and 8,386 rooms at the close of the third quarter, LE said. Phoenix follows with 26 projects and 5,353 rooms, followed closely by Atlanta with 26 projects and 4,354 rooms. Dallas trails with 25 projects and 3,178 rooms, and the Inland Empire with 23 projects and 2,386 rooms.