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WAYSIDE INVESTMENT GROUP of Houston, Texas, will manage the Holiday Inn Express & Suites in Katy, Texas, in collaboration with Southwest Hospitality Management. The hotel will undergo a complete Formula Blue multimillion-dollar renovation. Wayside, led by Miraj Patel as president, has added three hotels this year to its purchasing, development and management services. The 98-room Holiday Inn is near the Golf Club at Cinco Ranch, TopGolf Houston, Katy Mills Mall and CityCentre. "The addition of the Holiday Inn Express & Suites Katy demonstrates our focused growth in our local Houston-area market and provides us the opportunity to launch our collaboration with Southwest Hospitality Management, which will provide our companies the resources to grow our footprint," Patel said.

ATTORNEY LAURA LEE Blake is the president and CEO of AAHOA, succeeding Ken Greene. Previously she was a partner with Connor, Fletcher, and Hedenkamp LLP in Irvine, California. Blake previously worked for AAHOA for nearly 10 years, from 2005 to 2014, according to AAHOA. That was one of the highlights of her career, she said. "I was frequently inspired by the work ethic and business acumen of AAHOA members, and I was surrounded by numerous dedicated board members, executive staff, and team members - many of whom are still my friends today," Blake said. "AAHOA members embody the American dream. They exhibit how success is possible with hard work and an opportunity to grow and expand their businesses under our free enterprise system. There is simply no place like AAHOA to make a real difference for our members, hotel owners, and the industry at large."

Stonehill CRE, the real estate arm of Stonehill, has finalized a $52 million senior loan agreement with Starpoint Properties to fund the construction of Lotus Point Apartments, a 245-unit multifamily development in Mesa, Arizona, within the Phoenix Metropolitan Statistical Area. The construction of this four-story building is scheduled for completion in the first quarter of 2025, Stonehill said in a statement. "This investment mirrors our sought-after strategy - a quality property with an experienced sponsor in a growing market," said Taylor Pike, senior vice president at Stonehill CRE. "Phoenix stands as a strong job growth market due to diverse employment opportunities. Single-family home development has not kept pace, and with rising mortgage rates, well-located multifamily projects will remain in high demand." This 6-acre site, adjacent to a retail center and within walking distance of the metro light rail, will provide studio, one-bedroom, and two-bedroom units, along with amenities such as a fitness center, clubhouse, co-working area, pool, and parking options, Stonehill said.

WHEN IT COMES to growing hotel revenue, size does not matter. Economy hotels and micro-inventory properties are experiencing one of the biggest booms in recent years, thanks partly to a massive resurgence in small group travel, changing economic trends, and the staying power of global "return to travel". CBRE noted economy and midscale hotels recovered to 2019 performance levels by 2021, and properties with fewer rooms may benefit from lower operating costs when compared to their big-box brethren-though they also tend to have fewer resources with which to hire revenue professionals. Revenue managers are driving the charge for better operating returns. Many are taking the lessons they learned from their success at larger hotels and applying these truths to the industry's smaller properties. These revenue managers leverage new technology and strategies, options that small hotels with smaller, cross-functional staff haven't fully embraced. However, competition among economy hotels and properties tends to be fierce, requiring new action, especially with recent economic pressures and a downward 2023 RevPAR forecast of 0.2 percent in recent data shared by Tourism Economics . Modern revenue management practices and technology can provide these hotels with many benefits and significant competitive advantages. Small hotels need to avoid the erratic rate shifts of the past and capitalize on new trends as they emerge. By embracing strong revenue management systems and discipline in these properties, operators can realize greater control over a typically inconsistent space. Room Enough for Revenue The most common misconception about revenue management's place in hospitality is that it is the domain of large or full-service hotels. This is simply not the case today. No two hotels are the same, in practice, with key differences always existing between the layout of a property, its location, third-party partnerships, and so on. Every hotel has different revenue pot

HILTON HAS LAUNCHED a new extended-stay brand, Project H3, designed to meet the needs of the rapidly expanding $300 billion workforce travel market, looking for apartment-style accommodations for 20 nights or more. Launching in the U.S. as Hilton navigates the final stages of the trademark process, this lower midscale, extended-stay brand is the newest addition to Hilton's portfolio, the company said in a statement. Hilton is engaged in more than 100 active development conversations with many owners expressing interest in multiple locations. According to the statement, the product provides a foundation for the long stay, allowing guests to make the most out of every day, and delivers an exciting investment option for developers looking to diversify their portfolio under the Hilton name. "Project H3 is perfectly positioned to serve the unique needs of the long-stay traveler, thanks to its innovative design, strong value proposition for our owners and of course, the hospitality our team members offer every day," said Chris Nassetta, Hilton president and CEO. "We aim to serve any guest, anywhere in the world, for any travel need they may have, and this new brand represents a greater opportunity for us to grow our portfolio while providing the reliable and friendly service our customers expect from Hilton." Hilton's in-house research shows long-stay travelers, including traveling nurses, military personnel, and those experiencing workforce relocations, place quality time and comfort above all else. In addition, those looking for a long stay will book an average of 20 or more nights and desire a reliable home base that allows them to maintain their routines while delivering simplicity, consistency and convenience.

Jessica Kramer is the new CEO of hotel operations and collaboration platform, Lodgistics. Also, Wendy Zapach joined the company as chief revenue officer and Jami Poe is the new vice president for sales. The three new appointments will support the expansion of the operations platform provider, led by Shaunak Patel, the company's co-founder as well as president of North Carolina-based Parks Hospitality Group. Kramer previously served in executive leadership roles at TravelClick, ALICE and SevenRooms, which included running sales, revenue operations, business development, mergers and acquisitions and partnerships, according to the company. "I am thrilled to welcome Jessica as our new CEO. Her deep expertise in hospitality and technology, combined with her history of success scaling SaaS businesses, make her the perfect pick for our company as we embark on our next era of growth." Patel said. "Lodgistics was born inside our hotels and created in direct response to our team members' daily challenges around effectively communicating across teams and efficiently carrying out the wide range of operational tasks that make great hotel experiences possible. That's why it was crucial to find an executive who had deep, hands-on experience with both fast-growing technology companies and hotel operations. It is this unique and critical intersection of Jessica's experience and Lodgistics' DNA that make this the right match."

A BIPARTISAN SOLUTION to the federal immigration issue is needed to reduce the still ongoing labor shortage for hotels, according to a survey from the American Hotel & Lodging Association. To accomplish that, AHLA affiliate Hospitality is Working created the Workforce and Immigration Initiative that includes a targeted advertising campaign promoting immigration reform and border security. U.S. Bureau of Labor and Statistics put hotel employment down by more than 350,000 jobs compared to February 2020, AHLA said in a statement. Hotels are looking to fill many of the jobs lost during the pandemic, including more than 105,000 hotel jobs currently open across the nation. "Workforce shortages are severely impacting America's economy, notably the leisure and hospitality sector, which is facing historic worker shortfalls. This crisis has contributed to high levels of inflation and restricted economic growth. Americans everywhere are feeling the impacts of these difficulties. To address the extraordinary workforce shortages, Congress and the administration must come together and find bipartisan solutions that include incorporating more immigrants into the American economy," said Chip Rogers, president and CEO of AHLA. "The goal of the newly launched Workforce and Immigration Initiative is to highlight the historic opportunity to take action on this critical issue. Americans are demanding our that leaders in Washington put partisan politics aside and prioritize growing our economy and workforce, by developing an efficient and workable immigration system. The time to act is now."

THE BWH HOTEL Group board of directors elected Danny Lafayette as board chairman for 2023. Previously, Lafayette served as vice-chairman of the board of directors and has been a Best Western owner for more than 40 years. Lafayette also served as a Best Western governor for more than 25 years, according to the company. He was elected to the board of directors in 2018 to represent Best Western's District VII, which includes the Northeastern region of the U.S. and the eastern provinces of Canada. "I'm pleased to announce Danny Lafayette as our new chairman of the board," said Larry Cuculic, BWH Hotel Group president and CEO. "Danny has been a trusted member of our organization for over four decades. His deep knowledge of our brand, together with his extensive industry experience, make Danny the ideal selection to serve as Chairman. I look forward to working alongside Danny and his colleagues on the board of directors as we continue to grow our brand, deliver industry-leading customer care to our guests, and drive superior revenue to our hoteliers."

PEACHSTATE HOSPITALITY RECENTLY selected TPG Hotels & Resorts to manage 10 properties. The contract includes eight Marriott select service hotels and two IHG Hotels & Resorts select service hotels in Georgia. Both the firms have entered into an exclusive strategic agreement for the management of additional hotels in the current and future pipeline to be developed by PeachState Hospitality which is headed by Danny Patel as president and CEO, the statement added. "PeachState Hospitality is a leading owner and developer in our industry, and we are pleased to welcome them as a new partner and these exceptional properties into our portfolio," said Tim Muir, chief development officer, TPG Hotels & Resorts. "We look forward to growing our partnership as they accelerate their development platform over the next few years."

STEERED BY SEVERAL factors, including the strong performance by several hotel brands, the Baird/STR Hotel Stock Index increased 1.4 percent in April to a level of 5,430, STR said in a statement. Growth is slowing, STR said, but will continue for the next quarter or more. "Hotel stocks increased in April, and the gains were driven by outperformance from the global hotel brands," said Michael Bellisario, senior hotel research analyst and director at Baird. "RevPAR trends have remained solid in the face of growing macroeconomic uncertainties and continued banking turmoil, and first-quarter earnings generally have surprised to the upside with positive full-year estimate revisions occurring. The Hotel REITs declined more than 2 percent in April and underperformed the RMZ, while the global hotel brands gained just over 2.5 percent and outperformed the S&P 500's return by 100 bps." According to STR, the Baird/STR Hotel Stock Index fell slightly behind the S&P 500, which was up 1.5 percent in April but came in above the MSCI US REIT Index, up 0.7 percent. The hotel brand sub-index jumped 2.5 percent from March to 10,178, while the hotel REIT sub-index dropped 2.6 percent to 1,045, it added. "The industry continues to revert to normal patterns and calendar shifts with growth slowing as forecasted," said Amanda Hite, STR president. "Monthly demand fell year over year for the first time since the recovery began in April 2021, but that decrease can be attributed to an extra Sunday on the calendar this year versus last. Without the extra Sunday, which is historically a low-performance night, demand would have been slightly up from last year. ADR, on the other hand, grew 3.4 percent, while RevPAR was up 1.8 percent - the lowest increase of the recovery thus far. Despite slowing growth, we expect the industry to see further gains throughout the summer and fall."

DRIVEN BY STRONGER-than-expected demand and moderate supply, CBRE has raised its forecast for hotel performance again this year, resulting in increased occupancy. CBRE revised its forecast for 2023 RevPAR to $97.89, up 6 percent year-over-year and an increase of $0.43 rise from the previous forecast. This positive revision is based on a 65-basis-point increase in expected occupancy compared to the previous forecast issued in February, CBRE said in a statement. Furthermore, the ADR is projected to grow by 3.7 percent in 2023, slightly lower than the previous forecast of 4.2 percent. According to CBRE Hotels Research, this is primarily due to slightly lower inflation expectations and a higher proportion of group travel and shoulder-period demand, which typically have lower rates. CBRE's baseline scenario forecast envisages an average GDP growth of 0.8 percent and average inflation of 4.6 percent in 2023. Given the strong correlation between GDP and RevPAR growth, changes in the economic outlook will directly impact the performance of the lodging industry, CBRE noted. "We are already starting to see signs that the easing of travel restrictions in Japan and China, combined with continued improvements in group and independent business demand, are bolstering demand heading into the heavy summer travel season," said Rachael Rothman, head of hotel research & data analytics at CBRE.

HIHOTELS BY HOSPITALITY International has entered into a partnership with the travel app Hopper. With this new partnership, Hopper will have a direct connection with hihotels' five brands namely Scottish Inns, Red Carpet Inn, Master Hosts Inns, Downtowner Inns and Passport Inn. These brands will gain access to Hopper's proprietary suite of fintech products that assist with conversion, repeat purchases and profitability, hihotels' said in a statement. According to the statement, Hopper will help hihotels expand its growing online presence, while retaining its customer base. "This strategic alliance with Hopper is yet another way of providing more revenue opportunities and increased exposure for our franchisees," said Gary Gobin, director of operations at hihotels'. "Hopper, previously known for its flights business, has rapidly expanded into hotels, homes and rental cars in recent years - with hotels currently comprising more than half of the company's travel bookings. We like how they are strongly focused on social media marketing, which will improve exposure of our hotels to younger generations who prefer to spend money on experience, rather than higher-priced accommodations." "At Hopper, we strive to provide the best accommodation offerings in the same place that users are booking the rest of their travel," said Lexi Caron, head of Hotel Marketplace at Hopper. "This partnership brings new direct inventory to the Hopper app, which has been downloaded over 100 million times to date and helps us deliver on our promise to offer customers the best price, selection and inventory available."

ATLANTA-BASED PEACHTREE Hotel Group recently acquired the Canopy by Hilton Atlanta Midtown hotel in Atlanta. The company's affiliate Peachtree Hospitality Management will operate the property. The 176-room, 15-story Canopy is a lifestyle hotel that opened in 2018 in Midtown Atlanta, according to Peachtree. The area has the largest concentration of arts and cultural attractions and businesses in the Southeast. "Midtown Atlanta is one of the hottest markets in the country right now, and we are excited to be able to make this investment in our backyard," said Brian Waldman, Peachtree's chief investment officer. "The Canopy Atlanta Midtown fits our investment criteria of investing in premium-branded hotels in growing submarkets with strong demand drivers." Nearby are the Atlanta Arts MARTA station, Museum of Design Atlanta, Savannah College of Art and Design and the Breman Jewish Heritage Museum. Other attractions include Pershing Point Park, Ansley Park and Piedmont Park, along with companies such as NCR, Norfolk Southern, Microsoft, Anthem and Google.

VIRDEE, THE CONTACTLESS check-in technology firm, secured $12.4 million in an oversubscribed Series A funding round led by Moneta Ventures, bringing its total funding to $21 million. These funds will be used to finance research, expand product features, grow the workforce, and strengthen the company's presence in the hospitality sector, the company said. Other participants in the latest fundraising process include Silverton Partners, Koch Real Estate Investments, Alumni Ventures, DJR Advisors, Capital Factory, and strategic partners, Virdee said. This investment follows Series Seed financing led by Silverton Partners in February 2022 and a 2020 angel investment led by Rajiv Trivedi, former brand president for Wyndham Hotels & Resorts Inc.'s La Quinta Inn and chairman of TST Capital.

NEXGEN HOTELS HAS acquired EVEN Hotel Miami - Airport in Miami, marking its first wellness-focused brand in the portfolio. Managed by Missouri-based Genuine Hospitality Group, this upscale hotel represents NexGen's third acquisition in a brief two-week span under the leadership of Chris Patel. Located one mile from Miami International Airport and minutes from the Port of Miami, the hotel offers guests access to Waterford Business District, Brickell City Centre, and Miracle Mile, according to NexGen. Nearby attractions include DRV PNK Stadium, LoanDepot Park, the University of Miami, Florida International University, South Beach, Miami Seaquarium, and the future Miami Freedom Park Stadium. "We see Florida as a growing market for us and this acquisition offers an assortment of value opportunities for our company," Patel said. "We are also excited to add the EVEN hotel brand to our portfolio as it is well received by health-conscious travelers."

THE U.S. HOTEL construction pipeline continued to grow in the third quarter, up 7 percent year-over-year by projects and rooms, according to Lodging Econometrics. The growth was moderate, with current project count 3 percent below and rooms 14 percent below the all-time high of 5,883 projects and 785,547 rooms reached in the second quarter of 2008. There were a total of 5,704 projects and 672,676 rooms in the construction pipeline by the end of the quarter, according to LE's Construction Pipeline Trend Report for the U.S. That's up from 5,572 projects with 660,061 rooms at the end of the second quarter. There were 1,063 projects with 140,331 rooms under construction at the close of the third quarter, an increase of 8 percent by projects and 4 percent by rooms YOY. Projects scheduled to start construction in the next 12 months stand at 2,234 projects with 257,729 rooms, up 8 percent YOY by projects and 9 percent by rooms. Projects and rooms in the early planning stage each increased 7 percent to stand at 2,407 projects with 274,616 rooms, just 27 projects and 5,296 rooms shy of the all-time high.

EVENT VOLUME CLIMBED 21.7 percent year over year in September compared to the previous year, according to hospitality analytics firm Knowland. Nashville saw the highest percent growth at 30.7 percent. Los Angeles came in second at 22.3 percent over 2022. Among the top five performing markets, national associations spearheaded growth, with healthcare, education, and weddings as primary industry drivers. Nashville's growth was stimulated by the healthcare and technology sectors, accounting for 34 percent of the corporate events in the market, Knowland said in a statement. Nashville meetings averaged 101 attendees, utilizing over 2,692 square feet of meeting space. Despite ongoing talks between Los Angeles hoteliers and striking workers, the market continued to grow compared to 2022, the statement added.

The Aloft Mooresville is open in Mooresville, North Carolina. The boutique hotel is owned by Maya Hotels led by co-founders J.D. Deva and Baldev Thakor. The 128-room hotel is Maya Hotels' fifth property in Mooresville in the last 25 years, including its Tru by Hilton Mooresville opened in August. It is part of the Langtree Lake Norman mixed-use development near Charlotte, North Carolina, with nearby attractions including Lake Norman and Langtree Plantation. Amenities include an indoor pool and a fitness center. "We are incredibly excited to bring the upbeat Aloft brand to the Mooresville / Lake Norman market," Deva said. "We are pleased to grow our relationship with Marriott and to continue our investment into the Mooresville area."

HAWKEYE HOTELS IS making its premier in downtown Milwaukee with a dual brand Home2 Suites by Hilton and Tru by Hilton along with a neighboring Holiday Inn Express. The hotel campus will employ more than 100 workers and provide a total of 331 rooms. The 115-room Home2 Suites and 100-room Tru will occupy one of the two buildings in the campus with the 116-room Holiday Inn Express next door. Along with being the first properties Hawkeye Hotels has opened in the city's downtown, each hotel is the first of its brand in that part of the city. "We are very excited to be a part of the Downtown Milwaukee community. Although the market has slowed down in recent times due to Covid, we are extremely optimistic that Downtown Milwaukee will continue to grow in the years to come," said Jay Patel, Hawkeye Hotels development manager. "We look forward to hosting a grand opening next year once it is safe to do so."

ELECTRIC VEHICLE CHARGING stations are a growing fixture at hotels around the U.S. Now, EV charging hardware and software producer EVPassport has released a new cloud-based system that connects its users to the hotel's guest services platform. The EVPassport Hotel Cloud, a variation of the company's cloud platform designed specifically for the hospitality industry, offers several options beside a simple charge. Guests can use the platform to locate the hotel on all EV charging location maps and apps. It allows owners to set charging prices, manage access and get details on energy usage, earnings history and carbon offset. EVPassport Hotel Cloud's "scan and charge" QR code technology allows users to pay without needing fobs, apps or cards. Hotels get an extra revenue stream from the stations, which can be wrapped in the hotel's name, logo and colors.