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IN MARCH, THE U.S. celebrated the achievements and history of women as part of Women's History Month. In recognition of the month, some hotel companies introduced or continued programs aimed at increasing women's role in the industry. In line with the Women's History Month theme this year "Celebrating Women Who Tell Our Stories," Choice Hotels International kicked off its "HERtels at Choice Development Seminar" with nearly 40 franchise owners, general managers, and hotel associates in attendance. At the same time, Wyndham Hotels & Resorts' "Women Own the Room" initiative has signed over 30 hotels across the U.S. and Canada in the first year of its launch. Also, California hotelier and philanthropist Sunil "Sunny" Tolani issued a special message for the month. HERtels by Choice Choice Hotels took the recently held Hunter Hotel Conference in Atlanta as a launch pad for its inaugural HERtels seminar. The event was held next door to the Marriott Marquis Atlanta, Hunter's venue, and is an enhancement of Choice's HERtels program that was launched in 2021. "While industry-wide parity is improving, with more female investors, directors, and leaders in hospitality than ever before, women entrepreneurs still face significant economic and societal barriers when it comes to hotel ownership and development. As an industry, we owe it to the next generation of hoteliers to change this statistic," said John Lancaster, vice president for emerging markets, franchise development and owner relationships, Choice Hotels International. "This initiative and the invaluable resources it provides is a natural extension of our industry-leading emerging markets program and our enduring commitment to helping growth-minded entrepreneurs further their unique ownership journey."

HOSPITALITY FIRMS OYO ROOMS and Wyndham Hotels and Resorts recently joined relief efforts in Ukraine. OYO is offering free accommodation to refugees fleeing the war-torn country and Wyndham made a cash donation to a charity supporting child victims of the war. OYO appealed to more than 600 Belvilla home-owners on its platform in Poland, to open their holiday homes to refugees, it said in a statement. "These stays will be free for refugees who cannot pay for them, and the costs will be borne by us and our home-owners who volunteer to host refugees. We will support them administratively, and help cover operational expenses incurred," OYO said.

GEOFF BALLOTTI, PRESIDENT and CEO of Wyndham Hotels & Resorts will be recognized by UJA Federation of New York at its annual Hospitality Division event in June. The event is held in conjunction with the NYU Hospitality Investment Conference and will raise funds to support UJA-Federation's annual campaign, which supports a wide network of nonprofits. UJA Federation will hold the event on June 4, at 4:30 p.m. at the Marriott Marquis in New York City. The federation works with a network of hundreds of nonprofits in New York, Israel and 70 other countries to provide $180 million in grants affecting 4.5 million people annually. "For 15 years, Wyndham Hotels & Resorts has supported UJA and the vital work it does caring for those in need while creating and fostering diverse communities where all are welcome," Ballotti said. "Together with my hospitality colleagues, we'll celebrate the extraordinary work of UJA and how it improves lives in communities across the globe."

CHOICE HOTELS INTERNATIONAL and Wyndham Hotels & Resorts announced the launch of a new brand and a new prototype respectively during the Americas Lodging Investment Summit in Los Angeles this week. Choice bills its Everhome Suites as a new-construction midscale extended-stay brand while Wyndham's Arbor new-build prototype for its Wyndham Garden brand focuses on reducing construction costs. Choice broke ground on the first Everhome Suites in Corona, California, shortly after officially launching the brand. It also has agreements for the development of 13 more of the new brand in Austin, Texas, and Los Angeles, and the company expects the first opening in 2021. Everhome Suites is meant to fill a gap in the extended-stay market, said Patrick Pacious, Choice's president and CEO.

La Quinta by Wyndham Selma is now open in Selma, North Carolina. Owned by Jay Sai Corp., it is the 120th hotel to open using the La Quinta Del Sol prototype. The 80-room hotel is near Raleigh-Durham International Airport and Smithfield Community Park. Amenities include an outdoor pool. Another Del Sol hotel is expected to open in Galveston, Texas, this summer, according to Wyndham. There are 175 La Quinta hotels in the development pipeline and openings scheduled this year in several markets, such as Nashville, Tennessee; Santa Cruz, California and Denver.

AURO HOTELS RECENTLY ACQUAIRED the Residence Inn by Marriott Atlanta Buckhead/Lenox Park. Hunter Hotel Advisors helped broker the deal, which it said is another example of the strength of the extended-stay segment that has been seeing increased interest from major hotel companies such as Wyndham Hotels & Resorts. The 150-room Residence Inn is in Atlanta's upscale Buckhead neighborhood near shopping and dining outlets, such as Lenox Square Mall and Phipps Plaza, according to Hunter. Also, the hotel is across from AT&T corporate offices. "We are thrilled that the stars aligned on this acquisition - a smooth process with a highly professional seller, another collaboration with a trusted equity partner, and a further expansion of our relationship with Marriott," said D.J. Rama, CEO of Auro Hotels. "With the expertise brought by our investment, operations and design and construction resources, we believe strongly in the property's future performance potential."

EXTENDED-STAY HOTELS continue to outperform other types of hotels on a regular basis, even during the pandemic. Now, large hotel companies are expanding their interests in the segment. Choice Hotels International is seeing strong performance and growth in its extended-stay brands, and Wyndham Hotels & Resorts recently announced plans to launch a new extended-stay brand this year, its first in the economy segment. Coming off a good year Occupancy, ADR and RevPAR all exceeded pre-pandemic levels for Choice's established extended-stay brands, the economy brands WoodSpring Suites and Suburban Extended Stay as well as midscale brand MainStay Suites, according to the company. The company's new midscale Everhome Suites, launched in early 2020, also saw strong interest by franchisees. The overall performance is similar to what the brands saw in 2020.

IHG HOTELS & RESORTS donated $500,000 to the American Hotel & Lodging Association Foundation's No Room for Trafficking Survivor Fund to combat human trafficking. It is the most recent donation by a large hotel company to the fund. The Survivor Fund works to end human trafficking and support the economic stability of human trafficking survivors with the contribution, a statement added. It supports survivors' immediate needs and long-term stability that will empower and equip survivors and their families to help prevent revictimization, including but not limited to emergency housing and career development support by funding community-based organizations. Since its inception, the fund has raised $2.5 million with contributions from Extended Stay America, G6 Hospitality, Hilton Global Foundation, Hyatt Hotels Foundation and Wyndham Hotels & Resorts. "IHG Hotels & Resorts is committed to eradicating human trafficking, and this support of the NRFT Survivor Fund underscores our long-standing effort to condemn this exploitation and help survivors," said Elie Maalouf, IHG's CEO for the Americas. "The fund will play a crucial role in providing survivors with the support they need for future stability and success. Recognizing that our industry has a unique opportunity to fight human trafficking collectively, we proudly join our peers and AHLA Foundation in continuing to make impactful change."

CHOICE HOTELS INTERNATIONAL appears to be moving on from its failed attempt to acquire Wyndham Hotels & Resorts, according to statements from its executive team during the company's first quarter earnings call May 8. The quarter saw overall positive performance for the company, including record growth in its pipeline and $63.7 million adjusted net income, a 9 percent rise over the same period of last year. The main portion of the call was dedicated to reporting the highlights of the quarter. For example, Choice's EBITDA during the quarter grew to $124.3 million, a first quarter record and a 17 percent increase compared to the same period of 2023. Its global pipeline as of March 31 increased 10 percent to a company record of more than 115,000 rooms, including a 36 percent increase in the global pipeline for conversion rooms. Its domestic rooms pipeline increased by 11 percent since Dec. 31, highlighted by a 59 percent increase for conversion rooms.

THREE LARGE HOTEL companies took advantage of last week's 2021 AAHOA Convention & Trade Show at the Kay Bailey Hutchison Convention Center in Dallas to announce new brand prototypes and refurbishments. They include two new extended-stay concepts and investments in existing midscale brands. Red Roof Inn introduced its new HomeTowne Studios prototype that the company said features a cost-effective development footprint, and a layout that offers improved operational efficiency. Also, G6 Hospitality, parent company for Motel 6 and Studio 6, introduced its Studio 6 Suites to meet what it sees as increased demand of extended-stay brands. Also, Wyndham Hotels & Resorts announced it would invest more than $40 million over the next three years in its Microtel and La Quinta by Wyndham brands. The company's Microtel Lift Incentive Program aims to encourage renovations that will bring existing properties parallel to the new build prototypes followed by the brands.

AMERICINN BY WYNDHAM has launched the State Fair Family contest with a $15,000 family payday, a statement said. The winning family will get a $10,000 travel stipend and $5,000 cash as prize. To participate in the competition, families need to attend at least three separate Midwest state fairs in one week. They then document their experience in photos and videos on social media and contribute to the future AmericInn Best of the Midwest Fair Guide, the statement added. A social-media savvy family with active social media accounts (TikTok and Instagram preferred) over 21 years old can participate in the contest. They must be a U.S. resident with a valid federal or state-issued ID. Entries should be submitted by Aug. 3 along with a 300-word minimum written entry and family photo or 1- to 3-minute video describing what makes your family the ideal candidate for the job. The winner will be selected during the week of August 4, the company said.

Matthew Hostetler, chief development officer at Red Roof, has been operating outside his wheelhouse for about 18 years now. In this installment of Asian Hospitality's Leadership Series, he explains how he does it all with a smile on his face. Hostetler was at the Hunter Hotel Conference in March in Atlanta when he took time to talk about his history in the hotel business along with the current status of Red Roof. Topics also included AAHOA's 12 Points of Fair Franchising, the company's preparations for possible economic headwinds this year and the success of Red Roof's newest brand. Same job, different industry In 2002, Hostetler was recruited by Cendant Hotel Group, which is now Wyndham Hotel Group, to conduct franchise sales under Phil Hugh, who was at that time senior vice president for franchise sales. That was when he stepped out of his comfort zone. "I said yes to an opportunity that was way, in sales was not outside of my wheelhouse, but outside of my industry," Hostetler said. "I was in transportation for 15 years before that. So yeah, that definitely outside the wheelhouse." In 2014, he joined Red Roof as the senior vice president of development, again working under Hugh. In 2020, when Hugh left the company, Hostetler became chief development officer. Now he's settled into the job. "I love the hotel business. I love hospitality. I love the people in this business, how they are so entrepreneurial," Hostetler said. But there's also so people oriented as well. That's what attracts talent so much right? Hospitality. Everyone has a smile on their face most of the time."

DALLAS-BASED INVESTMENT firm NewcrestImage will acquire four LaQuinta-branded hotels in a joint venture between Highgate and Cerberus. The properties, with 696 rooms total, include the LaQuinta Inn & Suites at Los Angeles International Airport that is NewcrestImage's first gateway location in California. The company, led by Mehul Patel as managing partner and CEO, also has received the Partnership Circle Award from Marriott International, a statement said. NewcrestImage closed on the LaQuinta Inn & Suites Irving DFW North, located two miles from Dallas Fort Worth International Airport, on July 14. It expects to close in August on the other three hotels, including the LaQuinta Inn & Suites LAX, as well as LaQuinta Inn & Suites Anaheim and LaQuinta Inn Phoenix North. "These properties are uniquely-positioned in strategic destination locations, making them very appealing as we structure a strong investment-based portfolio," Patel said. Mahmood Khimji, Highgate's managing principal, said the four hotels are "well-located and well-positioned." "We are excited to expand our activities with Mehul and the talented NewcrestImage team, along with our friends at Wyndham - all of whom share Highgate's commitment to delivering exceptional guest experiences and operational results," Khimji said.

INDUS HOSPITALITY GROUP in Rochester, New York, has opened a new Microtel Hotel by Wyndham Hotels & Resorts in Warsaw, New York. The company, led by Jett Mehta, also broke ground on another Microtel in Farmington, New York. The 67-room hotel in Warsaw opened July 21 near Letchworth State Park. It features a meeting room, a fitness center and outside firepit. Rooms are singles, doubles and suites. Mehta and Tammy Murphy, Indus vice president, broke ground on the 60-room Farmington Microtel on July 24. Nearby attractions will include New York state's Finger Lakes region. Amenities will include meeting rooms, a fitness center and business center. "We look forward to welcoming travelers to the area's newest hotel, scheduled to open in June 2021," Murphy said.

HOS Management, led by President Kris Patel, recently acquired Residence Inn Savannah Midtown in Georgia. The 66-key hotel is near City Market, Oglethorpe Mall, Candler Hospital, historic downtown Savannah, River Street, SCAD, and Memorial Health University Medical Center. The property also provides easy access to the beaches of Tybee Island, St. Simons, and Jekyll Island. "We had a great experience working with Hunter Hotel Advisors, especially Mayank Patel and his team, on this acquisition," said Patel. "The Residence Inn Savannah Midtown is the perfect Marriott addition to our portfolio." HOS Management, based in Savannah, Georgia, is a family-operated hotel development and management company with properties under brands like Marriott International, Hilton, IHG Hotels and Resorts, and Wyndham. Founded by brothers Anil and Kirit Patel, the company began with the acquisition of the Benton Motel, their first independent motel, in 1985.

DOROTHY DOWLING HAS joined her old boss, David Kong, as a principal for Kong's DEI Advisors, a non-profit organization that aims to empower women and other underrepresented groups to achieve their career goals. Previously, Dowling was chief marketing officer at Best Western Hotels & Resorts for 18 years while Kong was Best Western's CEO for 20 years. Kong, along with principals Rachel Humphrey and Lan Elliott, formed DEI Advisors last year. Humphrey is the former executive vice president and COO for AAHOA, and Elliott is co-founder of Acacia Hospitality LLC. Dowling also held senior leadership positions with other hospitality companies, including Wyndham Hotels & Resorts, Forte Hotels, Travelodge Canada, Royal Host REIT and ARAMARK. She serves as a board member and advisor for several organizations, including Cubesmart, HSMAI, and WINiT by GBTA. Dowling recently received the lifetime achievement awards from the Hospitality Sales and Marketing Association International, the NYU International Hospitality Industry Investment Conference for her business performance, and GBTA WINiT for her leadership advancing diversity, equity, and inclusion in the hospitality industry, according to DEI Advisors.

Red Roof PLUS+ Galveston Beachfront is now open in Galveston, Texas. The beachside hotel, a former Travelodge by Wyndham, recently underwent a $1.1 million renovation. Wayside Investment Group, led by President Miraj Patel, owns the 66-room hotel. Nearby attractions include Galveston Island Historic Pleasure Pier, The Spot restaurant, Galveston Beach, Schlitterbahn Waterpark Galveston and Moody Gardens. Amenities include a swimming pool. The COVID-19 pandemic took its toll on the hotel's opening as Galveston Island temporarily shut down.

The Best Western Houston Bush Intercontinental Airport is now open in Humble, Texas, following a comprehensive renovation. Previously it was a Baymont by Wyndham. The 52-room hotel is owned by Houston-based Wayside Investment Group, led by Miraj Patel as president. It is near the Houston Bush Intercontinental Airport as well as several restaurants, the Deerbrook Mall, Jess H. Jones Parks and the Old MacDonald's Farm. Amenities include a fitness center, meeting room, guest laundry and business center. It is pet friendly. "We are thrilled to open this newly renovated hotel and join the community by offering visitors traveling the Houston-area, a new and memorable travel experience." said Patel. "The transformational enhancements to this acquisition continues to demonstrates our commitment to value creation and best-in-class guest satisfaction."

DAYS INN BY Wyndham has released a new, limited-edition pillow that offers compliments at the push of a button Voiced by comedic actor Patrick Warburton to celebrate summer, according to a statement. From compliments on travelers' PJs to a serenade sung by Warburton-each prerecorded message is a gift for guests, the company said. Best known for characters like Puddy on the NBC comedy Seinfeld, Buzz Lightyear on Buzz Lightyear of Star Command and Joe Swanson on Family Guy, Warburton brings his signature baritone bravado to his newest role with Day Inn. "The absolute best part of any job in entertainment is getting the chance to make people laugh and smile, which is what made this project with Days Inn such a perfect fit," said Warburton. "I can't wait for guests to open their eyes after a great night's sleep and hear fun and unexpected compliments to help them start their day. It's officially my new favorite kind of pillow talk."

VIRDEE, THE CONTACTLESS check-in technology firm, secured $12.4 million in an oversubscribed Series A funding round led by Moneta Ventures, bringing its total funding to $21 million. These funds will be used to finance research, expand product features, grow the workforce, and strengthen the company's presence in the hospitality sector, the company said. Other participants in the latest fundraising process include Silverton Partners, Koch Real Estate Investments, Alumni Ventures, DJR Advisors, Capital Factory, and strategic partners, Virdee said. This investment follows Series Seed financing led by Silverton Partners in February 2022 and a 2020 angel investment led by Rajiv Trivedi, former brand president for Wyndham Hotels & Resorts Inc.'s La Quinta Inn and chairman of TST Capital.