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MARRIOTT INTERNATION RECENTLY released its 2024 Serve 360 Report, detailing the company's global environmental, social and governance efforts and progress towards its 2025 sustainability and social impact goals. The report outlines data on sustainable operations, diversity and inclusion, volunteerism, and other ESG activities led by Marriott associates and hotels worldwide. Based on the United Nations Sustainable Development Goals, Marriott's sustainability and social impact platform, Serve 360: Doing Good in Every Direction, guides the company's ESG efforts through four focus areas: Nurture Our World, Sustain Responsible Operations, Empower Through Opportunity and Welcome All and Advance Human Rights. The report reflects data for the calendar year ending Dec. 31, 2023, Marriott said in a statement.

THE U.S. HOSPITALITY industry faces an environmental wake-up call as guests seek accommodations that align with their values beyond amenities alone. This trend has fundamentally changed how hotels approach sustainability, with many adopting practices such as reduced water consumption and energy conservation. Large hotel chains like Hilton Hotels & Resorts and Marriott International have openly declared their efforts to minimize environmental impact. However, achieving meaningful sustainability requires franchise owners and operators to be on the same page. "As a global hospitality leader, Hilton is dedicated to providing exceptional guest experiences," said Jean Garris Hand, Hilton's vice president of global ESG. "However, we also recognize our profound responsibility to safeguard the destinations where we operate for future generations of travelers. Our efforts to reduce energy, carbon emissions, water usage, and waste are integral to Travel with Purpose, Hilton's comprehensive environmental, social, and governance strategy aimed at promoting responsible travel worldwide."