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REFLECTING THE NORMAL ebb and flow of spring break season, U.S. hotel performance has decreased in the fourth week of March from the week before, according to STR. Chicago and Phoenix saw rises in occupancy. Occupancy was 64.9 percent for the week ending March 25, down from 67.6 percent the week before and 0.6 percent down than the comparable week in 2002 and 6.3 percent down the comparable week in 2019. ADR was $158.61, down from $167.04 the week before, up 4.7 percent from last year and up 19.5 percent from 2019. RevPAR stood at $102.98 in the last week, down from $112.89 the week before and increased 4.1 percent and 12 percent against the same month in 2022 and 2019. Among the top 25 markets, Chicago saw the highest year-over-year increase in occupancy in the fourth week of the month, up 12.2 percent to 63.4 percent, while Phoenix witnessed the only occupancy lift over 2019, up 3.1 percent to 81.5 percent. Washington, D.C., reported the most substantial ADR, up 20.9 percent to $194.18, while RevPAR increased 33.4 percent to $139.83 year-over-year. Las Vegas reported the highest growths in the measuring of ADR, up 42.7 percent to $187.21, and RevPAR, which increased 31.5 percent to $148.86 percent, against 2019.

AS NORMAL SPRING break patterns continue, U.S. hotel performance increased in the first week of April compared to the previous week, according to STR. Metrics improved over the previous week as well as year-over-year in most cases. Occupancy stood at 66.2 percent for the week ending April 1, up from 64.9 percent the week before, and rose 3.4 percent than the comparable week in 2022 and decreased 3.5 percent over the comparable week in 2019. ADR was $158.40, down from $158.61 the week before, increased 7.3 percent and 19.9 percent against 2022 and 2019, respectively. RevPAR was $104.78 from $102.98 in the last week and rose 10.9 percent and 15.7 percent over the same month in 2022 and 2019. Among the top 25 markets, Washington, D.C., registered the highest year-over-year increase in occupancy, up 18.2 percent to 78.7 percent, while Dallas saw the highest occupancy lift over 2019, up 6.2 percent to 73 percent. Houston showed the most substantial ADR, up 25.8 percent to $133.5, while Phoenix reported the highest ADR increase over 2019, up 49.4 percent to $232.54.

VISION HOSPITALITY GROUP, led by Mitch Patel as president and CEO, recently broke ground on a dual-branded Home2 Suites and Tru by Hilton in Cleveland, Tennessee. The upcoming development, slated for completion in mid to late 2025, will comprise a combined total of 140 keys across five stories. The project will include 768 square feet of flexible meeting space and an outdoor pool, Vision Hospitality said in a statement. "We are thrilled to continue to strengthen our partnership with Hilton by expanding our portfolio with the addition of these two thriving brands and grow in a city that means so much to us," said Patel. "This development reflects our commitment to hospitality excellence and our dedication to providing our guests with exceptional service and experiences." Founded a quarter century ago, Chattanooga, Tennessee-based Vision Hospitality Group manages more than 4,500 rooms across 40+ hotels in nine states.

LAS VEGAS HOTEL ADR is anticipated to reach $573 during February 9-11, setting a record for any Super Bowl weekend, according to STR. The research firm also foresees an 87.9 percent occupancy rate for the market from Friday to Sunday night, translating to a RevPAR of $504. Miami set records for the highest Super Bowl ADR and RevPAR in 2020, STR said. However, a significant difference lies in size: Las Vegas, the largest U.S. market with 393 hotels and 172,707 rooms, has more than double Miami's room inventory. "The Super Bowl's unique volume of demand, driven by not only the game but the leadup festivities, as well as the attractions Las Vegas has to offer, is the perfect recipe to drive record-breaking prices," said Chris Klauda, STR's senior director of market insights. "While the F1 Vegas Grand Prix impact was the greatest on and around the Las Vegas Strip, the reach and impact of Super Bowl LVIII will spread to areas well beyond the Strip."

The Hiatus Clearwater Beach, Curio Collection by Hilton is now open in Florida. 3H Group Inc., led by Hiren Desai as president and CEO, is the owner of the property, while hotel management firm LBA Hospitality will manage the operations of the beachside hotel. The 88-room boutique-style hotel is the first Curio property to join the LBA portfolio and expands the partnership between LBA Hospitality and owner/developer 3H Group, the companies said in a joint statement. "In January 2022, when LBA took over management of the 3H portfolio of hotels, I thought I would take a little break," said Desai. "I told my family and colleagues I was going to take a little hiatus, and they had different ideas in store for me. My brother, Nick Desai-also a co-owner of 3H Group-said, 'You can take a hiatus, but take it in Clearwater Beach.'" New York City-based Celano Design Studio Co. designed The Hiatus' interior, the statement added. Guestrooms and suites feature balconies with Clearwater Beach views, while the seventh-floor rooftop restaurant and reception area offer Gulf and beach vistas.

3H GROUP INC., led by Hiren Desai as president and CEO, broke ground on Caption by Hyatt Chattanooga, Hyatt Hotels Corp.'s inaugural launch of the brand in Tennessee. The upscale 123-room hotel, developed under a franchise agreement, is set to open in early 2026. The company is developing a Hyatt Studios hotel in Mobile, Alabama, slated to open in early 2025. "Our decision to continue our collaboration with Hyatt stems from their unwavering commitment to understanding the needs of both owners and guests," said Desai, also the owner of the Chattanooga property. "Caption by Hyatt is an innovative brand, and that approach, coupled with its flexible design and focus on guest experience makes it an attractive addition to our portfolio. We're excited to bring the vibrant energy of the first Caption by Hyatt hotel to our hometown of Chattanooga and look forward to enriching the local hospitality landscape."

WYNDHAM HOTELS & RESORTS' Women Own the Room surpassed 15 hotel openings and 50 signings in just over 24 months. The program has expanded its network to more than 550 women, leveraging Wyndham's scale to break down barriers to hotel ownership, Wyndham said in a statement. "For decades, the hotel industry has been complacent in allowing women to remain on the sidelines of hotel ownership and in turn, has missed out on the opportunity to strengthen itself through greater diversity," said Galen Barrett, Wyndham's vice president for strategic franchise initiatives. "Women Own the Room and the subsequent programs it has inspired throughout the industry are finally changing the narrative and Wyndham is proud to lead the way." According to data from the U.S. Bureau of Labor Statistics and the Castell Project, although women comprise nearly 60 percent of the hospitality workforce, they hold only one leadership position for every 10 men.

The foundation for Rip Patel's interest in hotel franchise development was laid in his teen years. Patel, appointed in January as G6 Hospitality's vice president for franchise development, shares that story in this month's Leadership Series. When he was almost 16 years old, Patel and his family were developing their first franchise hotel, a Holiday Inn Express. As part of the process, they had to undergo an inspection by the franchise representative. "I just remember being so nervous and all the family being nervous. This was kind of a make it or break it for us," Patel said. "He came in and just went through everything while we're just sweating, and everything worked out. I always remembered and appreciated that particular meeting, and I thought that's something that I definitely want to do in the future." That future is now, and Patel has definite goals for his new position.

AN ALABAMA HOTELIER, Pravin Raojibhai Patel, was shot and killed last week after a confrontation with a man asking for a room, according to the Sheffield, Alabama, Police Department. William Jeremy Moore, 34, was arrested in connection with the incident, which comes three years after a series of similar killings of Indian American Hotel owners. Patel, 76, was the owner of the Hillcrest Motel in Sheffield. On Feb. 8, Moore came to the motel and tried to get a room when an altercation started between the two men. "That is when Mr. Moore pulled a handgun and shot Mr. Patel," Sheffield Police Chief Ricky Terry said in the report. "Mr. Moore was quickly apprehended by Sheffield Police on 13th Avenue when he was trying to break into an abandoned house. When searching Mr. Moore, the murder weapon was found in his possession." Jemeriz Owens, who works as a barber across the street from Patel's motel, told a local news station that he heard three gunshots go off back-to-back. He ran to the motel and found police attending to Patel, who was dead outside his office.

SOUTHERN HOSPITALITY, LED by Nikesh Shah as president, recently broke ground on the first Extended Stay America Select Suites prototype in Wildwood, Florida. The 124-room, 4-story property is slated to open in early 2025, Extended Stay America said in a statement. "As the extended-stay segment leader, we are excited to unveil the Extended Stay America Select Suites prototype as we begin construction on the first property," said Mark Williams, ESA's managing director of franchise development. "The new construction prototype represents the next phase in the strategic growth of our economy extended-stay brand." The Extended Stay America Select Suites prototype aims to provide efficiency and practicality for longer-stay guests, the statement said. The property, spanning slightly over 50,000 square feet and constructed on 1.75 acres, includes apartment-like suites with full kitchens and on-site laundry.

PRAVIN RAOJIBHAI PATEL, Alabama hotelier who was gunned down Feb. 8 after an altercation at his hotel, is being remembered by leaders at AAHOA as a family man and a good businessman. AAHOA also is condemning the killing as a senseless act of violence. William Jeremy Moore, 34, was arrested in connection with the shooting of Patel, 76, originally from the village of Anand in Gujarat, India, according to the Sheffield, Alabama, Police Department. Moore came to the Hilllcrest Motel that Patel owned and tried to get a room when an altercation started between the two men. "That is when Mr. Moore pulled a handgun and shot Mr. Patel," Sheffield Police Chief Ricky Terry said in the report. "Mr. Moore was quickly apprehended by Sheffield Police on 13th Avenue when he was trying to break into an abandoned house. When searching Mr. Moore, the murder weapon was found in his possession."

SOFTWARE PLATFORM SITEMINDER, led by CEO Sankar Narayan, has partnered with PMS software developer Cloudbeds to provide more service to its 60,000 hotelier clients. The collaboration allows Cloudbeds clients direct access to SiteMinder's revenue platform, while SiteMinder users can leverage Cloudbeds' PMS platform. "In late 2023, we announced our mission of making sophisticated revenue management accessible to every hotel in the world," said Narayan. "We are excited to partner with an industry leader like Cloudbeds to propel this mission, by removing the friction that comes with having critical data hidden away in isolated systems. This partnership is a testament to the $50 billion hotel revenue that is processed by SiteMinder's platform each year as well as the unique position that we hold to completely transform revenue management for the global hotel industry. It continues SiteMinder's long history of breaking down silos in a highly-fragmented industry."

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