Introduction of Low-Cost Carriers to Offer Cheap Flight Tickets - 0 views
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Pooja Shree on 08 Oct 13The advent of low-cost carriers (LCCs) dates back to mid-seventies when it was first introduced by the American domestic airline - Southwest, whose main objective was to provide cheap flight tickets to its customers. As a result of its advent, the existing ones lost a significant amount of market share due to cheaper ticket prices on offer by the former. Customers for obvious reasons started choosing those flights that offered a lower price than the rest.