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Kainoa McCauley

How I learned a language in 22 hours - 2 views

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    Fascinating article on language learning using an app called Memrise. The company's goal: to take all of cognitive science's knowhow about what makes information memorable, and combine it with all the knowhow from social gaming about what makes an activity fun and addictive, and develop a web app that can help anyone memorise anything. Two takeaways for language learning, and acquiring and retaining any subject matter: 1. Elaborative encoding. The more context and meaning you can attach to a piece of information, the likelier it is that you'll be able to fish it out of your memory at some point in the future. And the more effort you put into creating the memory, the more durable it will be. One of the best ways to elaborate a memory is to try visually to imagine it in your mind's eye. If you can link the sound of a word to a picture representing its meaning, it'll be far more memorable than simply learning the word by rote. Create mnemonics for vocabulary. 2. "Spaced repetition". Cognitive scientists have known for more than a century that the best way to secure memories for the long term is to impart them in repeated sessions, distributed across time, with other material interleaved in between. If you want to make information stick, it's best to learn it, go away from it for a while, come back to it later, leave it behind again, and once again return to it - to engage with it deeply across time. Our memories naturally degrade, but each time you return to a memory, you reactivate its neural network and help to lock it in. One study found that students studying foreign language vocabulary can get just as good long-term retention from having learning sessions spaced out every two months as from having twice as many learning sessions spaced every two weeks. To put that another way: you can learn the same material in half the total time if you don't try to cram.
Lara Cowell

How the English Language is Holding Kids Back - 3 views

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    The Spelling Society speculates that English may just be the world's most irregularly spelled language. Masha Bell, the vice chair of the English Spelling Society and author of the book Understanding English Spelling, analyzed the 7,000 most common English words and found that 60 percent of them had one or more unpredictably used letters. As there's no systematic way to learn to read or write modern English-people have to memorize the spelling of thousands of individual words, file them away in their mental databases, and retrieve them when needed--English-speaking children typically needed about three years to master the basics of reading and writing, whereas their counterparts in most European countries needed a year or less. Moreover, English-speaking children then spend years progressing through different reading levels and mastering the spelling of more and more words. That means it typically takes English-speaking children at least 10 years to become moderately proficient spellers-memorizing about 400 new words per year-and because they forget and have to revise many of the spellings they've previously learned, "learning to spell is a never-ending chore."
Alec LaClair

Tip Sheet: An Admissions Dean Offers Advice on Writing a College Essay - NYTimes.com - 30 views

  • begin contemplating their college essays this summer
    • Jenna Frowein
       
      I think that beginning your essay early will help.
  • it is one of the few things you can still control.
    • Jenna Frowein
       
      This is nice to know, but also makes me a littler nervous too.
  • If you try to cover too many topics in your essay, you’ll end up with a resume of activities and attributes that doesn’t tell me as much about you as an in-depth look at one project or passion.
    • Jenna Frowein
       
      But how do we know which activity, attribute, or passion is the most important or meaningful for the college application essay?
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  • simple things in life that make the best essays.
    • Jenna Frowein
       
      I really like this. I think that when you turn something normal and simple into something unique and interesting, that shows a lot of creativity and is actually really exciting!
  • Tell me something I couldn’t know just from reading the other parts of your application.
    • Jenna Frowein
       
      When the application covers so much, how do we find something that we already haven't shared on the application? Oh! I know, your personality! :)
  • Show me why
    • Jenna Frowein
       
      Show, that's always my problem. How do we show what is inside of us?
  • Don’t rely on “how to” books
    • Alec LaClair
       
      i feel like too many people do this, people tend to rely on other people/things, but i believe that it should just come from the heart
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    This advice is really, really helpful. I agree that it's important to focus on something specific that you're passionate about. At the same time, it's hard to expand on this and be detailed/focused throughout the entire essay. I like the advice of being humble and not showing off because the way you write and your topic can tell a lot about who you are as a person.
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    The two things that I liked the most about this article, was that it told the importance of showing a side of you and not telling it. I think that writing a compelling and vivid story is an extremely effective way to make your essay memorable. Second of all, I liked how the article said not to talk about the things already mentioned in the application. I think that its important to portray a side that the admissions officers would never be able to get out of simply reading statistics (scores, gpa, extracurriculars, etc...).
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    I think this was really helpful. It was really interesting when it said that this college essay is one of the only things you have control over and it made me change my view of this essay. At first, it just seemed like something that the college board reads to brighten up their own day, but now it made me think that this could actually be beneficial for me. I may not have control over what questions go on the SAT or if I can change my GPA, but I have total control over what I write. I also thought it was interesting to read that students shouldn't write to impress the college board. I would think that students would want to write about personal events that make them look good for the college.
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    I think the best bit of information i took from this article, is showing how the struggle of overcoming some great difficulty. On a general sense, if I were to do an essay on some type of failure, I think the best way to continue the essay would be to show how I was able to push past this downfall, and learn from it. It's important to let the reader understand the hardship you went through and show them how you made the best of a seemingly terrible event.
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    I think this tip sheet really summed up most of the other articles into a concise, helpful article. Overall, I learned that, in terms of the essay, colleges don't really care about any particular achievements. Instead, the colleges are looking at your voice to see what type of person you are. You should stray from writing about others and focus more about your own feelings and thoughts. Finally, college essay readers have seen all of the generic essays before, so there are more pros than cons in taking a risk by saying something controversial.
Lara Cowell

Is Rushdie right about rote learning? (On the lost art of poetry memorization) - 0 views

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    What can you recite by heart? Your times tables? German verb formations? The Lord's Prayer? Novelist Salman Rushdie thinks it should be poetry. Speaking at the Hay Festival, the writer described memorising poems as a "lost art" that "enriches your relationship with language". David Whitley, a lecturer at Cambridge University, Whitely, whose Poetry and Memory project surveyed almost 500 people, says: "Those who memorised poems had a more personal relationship [with the poem] - they loved it for the sound and meaning, but it also connected with their life currents - people they loved, or a time that was important to them. "For people who memorise a poem, it becomes a living thing that they connect with - more so than when it is on a page. Learning by heart is often positioned as the opposite of analysis. But for many people who know a number of poems, their understanding grows over time and changes." Psychotherapist Philippa Perry agrees. She points out that memorising anything, from poems to music, means you always have it with you. She thinks that memorising poems can also be good for the health of our brains. "The way we 'grow' our brains is that we make connections between our brain cells - neural pathways. The more you exercise that network, the more you strengthen it. If you learn things by heart, you get better at it."
Ryan Catalani

BBC News - Brain changes seen in cabbies who take "The Knowledge" - 1 views

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    "They scanned a total of 79 trainees, just before they started to learn the "All-London" Knowledge [memorizing "25,000 streets and 20,000 landmarks and places of interest"], which can take between two and four years to complete. ... those who had attempted the Knowledge had increased the size of the posterior hippocampus - the rear section of the hippocampus which lies at the front of the brain. ... this advantage appeared to come at a price, as the non-cabbies outperformed them in other memory tasks, such as recalling complex visual information." The full study: http://www.pnas.org/content/97/8/4398.full.pdf+html
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
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  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Lara Cowell

Brain structure of infants predicts language skills at one year - 2 views

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    Using a brain-imaging technique that examines the entire infant brain, University of Washington researchers have found that the anatomy of certain brain areas - the hippocampus and cerebellum - can predict children's language abilities at one year of age. Infants with a greater concentration of gray and white matter in the cerebellum and the hippocampus showed greater language ability at age 1, as measured by babbling, recognition of familiar names and words, and ability to produce different types of sounds. This is the first study to identify a relationship between language and the cerebellum and hippocampus in infants. Neither brain area is well-known for its role in language: the cerebellum is typically linked to motor learning, while the hippocampus is commonly recognized as a memory processor. "Looking at the whole brain produced a surprising result and scientists live for surprises. It wasn't the language areas of the infant brain that predicted their future linguistic skills, but instead brain areas linked to motor abilities and memory processing," Kuhl said. "Infants have to listen and memorize the sound patterns used by the people in their culture, and then coax their own mouths and tongues to make these sounds in order join the social conversation and get a response from their parents." The findings could reflect infants' abilities to master the motor planning for speech and to develop the memory requirements for keeping the sound patterns in mind. "The brain uses many general skills to learn language," Kuhl said. "Knowing which brain regions are linked to this early learning could help identify children with developmental disabilities and provide them with early interventions that will steer them back toward a typical developmental path."
Lara Cowell

Why We Remember Song Lyrics So Well - 1 views

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    Oral forms like ballads and epics exist in every culture, originating long before the advent of written language. In preliterate eras, tales had to be appealing to the ear and memorable to the mind or else they would simply disappear. After all, most messages we hear are forgotten, or if they're passed on, they're changed beyond recognition - as psychologists' investigations of how rumors evolve have shown. In his classic book Memory in Oral Traditions, cognitive scientist David Rubin notes, "Oral traditions depend on human memory for their preservation. If a tradition is to survive, it must be stored in one person's memory and be passed on to another person who is also capable of storing and retelling it. All this must occur over many generations… Oral traditions must, therefore, have developed forms of organization and strategies to decrease the changes that human memory imposes on the more casual transmission of verbal material." What are these strategies? Tales that last for many generations tend to describe concrete actions rather than abstract concepts. They use powerful visual images. They are sung or chanted. And they employ patterns of sound: alliteration, assonance, repetition and, most of all, rhyme. Such universal characteristics of oral narratives are, in effect, mnemonics - memory aids that people developed over time "to make use of the strengths and avoid the weaknesses of human memory," as Rubin puts it.
Ryan Catalani

With Dyslexia, Words Failed Me and Then Saved Me - 5 views

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    "So this summer's news that research is increasingly tying dyslexia not just to reading, but also to the way the brain processes spoken language, was no surprise to me. I found many ways around my dyslexia, but I still have trouble transforming words into sounds. I have to memorize and rehearse before reading anything aloud, to avoid embarrassing myself by mispronouncing words."
Uluwehi Kang

The pun conundrum - 3 views

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    To pun or not to pun, that is the question. Are puns the lowest form of wordplay, or an ancient art form embraced by the likes of Jesus and Shakespeare? Roman orators Cicero and Quintilian believed that "paronomasia", the Greek term for punning, was a sign of intellectual suppleness and rhetorical skill. Although often seen as annoying by detractors, puns may impart shades of meaning in an economical fashion, perhaps, or render lessons and concepts more vivid and memorable to listeners.
Ryan Catalani

Do E-Books Make It Harder to Recall What You Just Read? | TIME.com - 4 views

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    "...when the exact same material is presented in both media, there is no measurable difference in student performance. ... However, there are some subtle distinctions that favor print, which may matter in the long run. ... First, more repetition was required with computer reading to impart the same information. "Second, the book readers seemed to digest the material more fully. ... seemingly irrelevant factors like remembering whether you read something at the top or the bottom of page - or whether it was on the right or left hand side of a two-page spread or near a graphic - can help cement material in mind. ... spatial context may be particularly important because evolution may have shaped the mind to easily recall location cues so we can find our way around ... E-books, however, provide fewer spatial landmarks than print."
leaharakaki15

Study With Music: A Memory-Boosting Playlist - 0 views

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    Many people have a hard time committing things to memory, especially with all the distractions that can come your way. Maybe the answer is as close as your iPod! Developing better memorization and faster recall skill for school-related projects will enhance your ability to pull together a wider spectrum of information for class discussions, papers, and tests.
jeremyliu

Linguistics researcher uses pop music to teach vocabulary - 0 views

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    A language teacher began research on pop music and learning after seeing how her students had a remarkable aptitude to memorize song lyrics. The study investigates the mnemonic values of songs and learning.
Lara Cowell

Young children have grammar and chimpanzees don't - 1 views

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    A new study conducted by the University of Pennsylvania has shown that children as young as two understand basic grammar rules when they first learn to speak and are not simply imitating adults. The study also applied the same statistical analysis on data from one of the most famous animal language-acquisition experiments -- Project Nim -- and showed that Nim Chimpsky, a chimpanzee who was taught sign language over the course of many years, never grasped rules like those in a two-year-old's grammar. "When you compare what children should say if they follow grammar against what children do say, you find it to almost indistinguishable," Professor of Linguistics Charles Yang said. "If you simulate the expected diversity when a child is only repeating what adults say, it produces a diversity much lower than what children actually say." As a comparison, Yang applied the same predictive models to the set of Nim Chimpsky's signed phrases, the only data set of spontaneous animal language usage publicly available. He found further evidence for what many scientists, including Nim's own trainers, have contended about Nim: that the sequences of signs Nim put together did not follow from rules like those in human language. Nim's signs show significantly lower diversity than what is expected under a systematic grammar and were similar to the level expected with memorization. This suggests that true language learning is -- so far -- a uniquely human trait, and that it is present very early in development.
Lara Cowell

How to Tell a Story - Smarter living Guides - The New York Times - 1 views

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    This article provides useful tips on how to confidently present a memorable story. Storytelling is essential to our human identity, helping us who we are. And sharing a tale with an audience can be immensely rewarding. But for novices, it can also be terrifying. Fear of speaking in public is very common. A great many of the world's greatest performers have struggled with powerful stage fright. The article aims to help you build your confidence and find your own voice.
Lara Cowell

You Still Need Your Brain - 0 views

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    Daniel T. Willingham, a professor of psychology at the University of Virginia, notes that while Google is good at finding information, the brain beats it in two essential ways. 1. Context: Champions of Google underestimate how much the meaning of words and sentences changes with context. With the right knowledge in memory, your brain deftly puts words in context. 2. Speed Quick access is supposed to be a great advantage of using the internet. Students have always been able to look up the quadratic equation rather than memorize it, but opening a new browser tab takes moments, not the minutes required to locate the right page in the right book. Yet "moments" is still much slower than the brain operates. That's why the National Mathematics Advisory Panel listed "quick and effortless recall of facts" as one essential of math education. Speed matters for reading, too. Researchers report that readers need to know at least 95 percent of the words in a text for comfortable absorption. Pausing to find a word definition is disruptive. Good readers have reliable, speedy connections among the brain representations of spelling, sound and meaning. Speed matters because it allows other important work - for example, puzzling out the meaning of phrases - to proceed. Using knowledge in the head is also self-sustaining, whereas using knowledge from the internet is not. Every time you retrieve information from memory, it becomes a bit easier to find it the next time.
ondineberg19

Language is learned in brain circuits that predate humans -- ScienceDaily - 0 views

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    This source explains how language learning is involved in very basic learning systems that lots of animals have. Language learning falls into either declarative memory (memorize it once) or procedural memory (repeat it over and over until you get it). The research shows that you learn language in one of these two ways. The way that you end up learning in depends on when and how you learn the language.
Monica Mendoza

Does music help memory? - 1 views

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    This article talks about how and if music helps a person study and memorization skills. People who have a musical background learned better with neutral music and tested better with pleasurable music. The opposite was true for people without music training.
marisaiha21

Cognitive Benefits of Being Bilingual - 0 views

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    This journal article looks at how bilingual individuals manage to toggle between two languages and the effects of being bilingual. Some researchers see bilingualism as a burden from having to learn and memorize another set of vocabulary, grammar, and structure, but there are many benefits that can be seen as early as infancy. Being bilingual in childhood has shown to increase complex cognitive thinking throughout one's life, and even into old age when the brain is in decline.
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