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A/B testing, split testing or bucket testing is a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as landing pages, banner ads and emails. The questions of this can happen in WordPress is asked often and rarely answered.

"Create Calls to Action for your WordPress site. Monitor and improve conversion rates, run A/B split tests, customize your own CTA templates and more. WordPress Calls to Action works as a standalone plugin or hand in hand with WordPress Landing Pages & WordPress Leads to create a powerful & free lead generation system for your business. This plugin creates calls to action for your WordPress site. It gives site owners the ability to monitor and track conversion rates, run a/b or multivariate split tests on calls to action, and most importantly increase lead flow!"

User engagement, higher sales, and improved conversion rates are some of the key goals that can be achieved by making the use of best A/B testing tool.