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Google E-E-A-T is the recent update to the quality rater guidelines. The most important change consists of the letter E added to the start of the popular acronym E-A-T (expertise, authoritativeness, and trustworthiness). The introduction of the "first-hand experience" is designed to help raters better understand how Google defines high-quality content. This guide will discuss what this means for your website and how to increase your E-E-A-T to improve your SEO.