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Brand Communities and New Product Adoption: The Influence and Limits of Oppositional L... - 1 views

dayton.marketingpower.com/...20JM%20ForthSinha%2007-241.pdf customer loyalty Communities New Product Adoption brand oppositional
shared by Arne van Oosterom on 26 Nov 09 - No Cached
  • Arne van Oosterom on 26 Nov 09
     
    Research on Loyalty & Community engagement connection
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