It’s not just about what your church is doing.

It is about sharing your church culture.

Help with spiritual growth.  Use a board to post resources that are interesting or useful for discipleship.  Maybe it’s a study Bible, daily devotional website, inspirational quotes or whatever. 

Here’s what I like about Pinterest: It’s different than the other major social media players like Facebook and Twitter.  For an organization, it’s less about pushing your own stuff and more about sharing your culture.  What makes your church unique in who it is? Or as Pinterest Co-founder Evan Sharp says, "For most consumer brands, the idea behind your brand makes sense on Pinterest." And it’s also why this social media outlet could be useful for your church.  It’s your chance to not just share yourself but share things you agree with or things that will be useful to your members or your community.