Thanks for the alert on this Tom! I saw in the Lifehacker post that Sam's Club has the same price so I snagged a copy from there since I have a membership there and not at Costco. I've been wanting to get this and up my photo editing skills a bit. Plus I found two Lynda.com courses about it, so I'm off to 7 hours of video class!
Almost spent $30 on Pixelmator when a highschooler of mine told me about Pixlr. Great webapp for photo editing.
My favorite/most used tool: the magic wand + delete button to make sections of my images transparent.