While you don’t necessarily have to remember all of these technical terms, you should be familiar with the actual concepts, especially if you want to master part 3 of this series (in which we create our own color schemes). To that end, here’s a cheat sheet to jog your memory:Hue is color (blue, green, red, etc.).Chroma is the purity of a color (a high chroma has no added black, white or gray).Saturation refers to how strong or weak a color is (high saturation being strong).Value refers to how light or dark a color is (light having a high value).Tones are created by adding gray to a color, making it duller than the original.Shades are created by adding black to a color, making it darker than the original.Tints are created by adding white to a color, making it lighter than the original.
Saurabh Mehta on 03 Aug 15While using social media for marketing, small, medium and big businesses can look forward to extend their reach to more number of customers. Social media has turned to be a significant element of the business marketing strategy. When you're making your strong presence on the main networks, your sales will automatically increase or there will be huge growth in brand recognition.
