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Soul Book

Color Theory For Designers, Part 2: Understanding Concepts And Terminology - Smashing M... - 0 views

www.smashingmagazine.com/...nding-concepts-and-terminology

color design webdesign theory colors graphic tutorial tutorials learn inspiration

shared by Soul Book on 16 Feb 10 - Cached
  • ChromaChroma refers to the purity of a color. A hue with high chroma has no black, white or gray in it. Adding white, black or gray reduces its chroma. It’s similar to saturation but not quite the same. Chroma can be thought of as the brightness of a color in comparison to white.In design, avoid using hues that have a very similar chroma. Opt instead for hues with chromas that are the same or a few steps away from each other.
  • SaturationSaturation refers to how a hue appears under particular lighting conditions. Think of saturation in terms of weak vs. strong or pale vs. pure hues.In design, colors with similar saturation levels make for more cohesive-looking designs. As with chroma, colors with similar but not identical saturations can have a jarring effect on visitors.
  • using a hue with a high saturation against a background with low saturation can make the former really stand out.
  • ...10 more annotations...
  • ValueValue could also be called “lightness.” It refers to how light or dark a color is. Ligher colors have higher values. For example, orange has a higher value than navy blue or dark purple. Black has the lowest value of any hue, and white the highest.When applying color values to your designs, favor colors with different values, especially ones with high chroma. High contrast values generally result in more aesthetically pleasing designs.
  • This website combines blue hues with two different values. Because the different values have enough contrast, the overall look is visually appealing.
  • Combining colors with similar muted saturation levels creates a soft design, which is emphasized by the watercolor effects.
  • Colors with very high chroma are best used in moderation
  • Cyan has a high chroma and so really stands out against black and white
  • TonesTones are created when gray is added to a hue. Tones are generally duller or softer-looking than pure hues.Tones are sometimes easier to use in designs. Tones with more gray can lend a certain vintage feel to websites. Depending on the hues, they can also add a sophisticated or elegant look.
  • Tones can be intensified by adding gray around them
  • ShadesA shade is created when black is added to a hue, making it darker. The word is often incorrectly used to describe tint or tone, but shade only applies to hues made darker by the addition of black.In design, very dark shades are sometimes used instead of black and can serve as neutrals. Combining shades with tints is best to avoid too dark and heavy a look.
  • TintsA tint is formed when white is added to a hue, lightening it. Very light tints are sometimes called pastels, but any pure hue with white added to it is a tint.Tints are often used to create feminine or lighter designs. Pastel tints are especially used to make designs more feminine. They also work well in vintage designs and are popular on websites targeted at parents of babies and toddlers.
  • While you don’t necessarily have to remember all of these technical terms, you should be familiar with the actual concepts, especially if you want to master part 3 of this series (in which we create our own color schemes). To that end, here’s a cheat sheet to jog your memory:Hue is color (blue, green, red, etc.).Chroma is the purity of a color (a high chroma has no added black, white or gray).Saturation refers to how strong or weak a color is (high saturation being strong).Value refers to how light or dark a color is (light having a high value).Tones are created by adding gray to a color, making it duller than the original.Shades are created by adding black to a color, making it darker than the original.Tints are created by adding white to a color, making it lighter than the original.
mikhail-miguel

SuperReply - AI-powered email response tool to match tone & choose best emails (superre... - 0 views

superreply.co

'Artificial-Intelligence' 'AI' AI Artificial-Intelligence

shared by mikhail-miguel on 09 Jul 23 - No Cached
  • mikhail-miguel on 09 Jul 23
     
    SuperReply: AI-powered email response tool to match tone & choose best emails (superreply.co).
meheksharma

Self Induced Constructive vs. Destructive Thoughts - Road To Collateral Gain Or Loss - 0 views

manageyourinvestment.blogspot.in/...f-induced-constructive-vs.html

ACCOUNTABILITY COMPROMISE CONSTRUCTIVE DESTRUCTIVE HUMAN NEGATIVE POSITIVE RESPONSIBILITY SITUATION

shared by meheksharma on 20 Feb 17 - No Cached
  • meheksharma on 20 Feb 17
     
    We as an human are thinking round the clock.We face issues which impacts our daily life in positive or negative way. The clear vision and mission of one's life set the tone of your thought process. We are also aware that every humans goes through up's and down which lead us to a situation of growth or loss of confidence. We are habitual of developing perceptions and subsequently react to situation but miserably fails to look our inner thought process as humans tends to be partial. Thought process posses vitamins which may kick-start any activities in positive or negative manner. In our professional or personal life, we tend to develop perception about work to employees to family members that lead us to self induced thought process. Self Induced thought process can be of positive which I called as Constructive and Destructive.
manoj tomer

Website Design Dubai - 0 views

kiranintl.wordpress.com/...dubai-the-importance-of-colors

Website Design Dubai

shared by manoj tomer on 09 Jul 13 - No Cached
  • manoj tomer on 09 Jul 13
     
    The system integrators Dubai work on seriously to maintain the color tone balancing it correctly all through with the same scheme in a specific website. When it comes to website, it is important to put up the colors perfectly blending them well.
webcluesinfotech

Essential Tips to Revolutionize Your Mobile Apps UI Like a Pro - 0 views

bigstartups.co/...your-mobile-apps-ui-like-a-pro

mobile app ui design and ux developer Company

shared by webcluesinfotech on 02 May 19 - No Cached
  • webcluesinfotech on 02 May 19
     
    Material design is acknowledged by Google. It's layers and orientation add effective simplicity in your mobile apps UI. It ads natural tone to the elements of a mobile app and provides easy navigation that results into higher engagement.
htmlslicemate.com

Compilation of High Resolution Log Texture - 0 views

naldzgraphics.net/...on-high-resolution-log-texture

textures inspiartion

shared by htmlslicemate.com on 10 Jun 13 - No Cached
  • htmlslicemate.com on 10 Jun 13
     
    Everyone is going green and the vast number of log texture backgrounds on different websites and graphic artworks such as business cards, posters and others are proof enough of that. Web and graphic designers seem to love log texture backgrounds a lot because it helps tone down the atmosphere, even if the content has aggressive and extremely opinionated posts. With its ability to relax and make people more open-minded and receptive, log texture backgrounds are becoming more popular. Log textures are preferred by artists over plain backgrounds because it will let their designs look more realistic. It can be used on its own, or the texture can be draped over other artworks - all its takes is some creativity. A simple picture combined with a log texture can make it seem like the picture is etched in wood. It's simple, yet the result is very artistic and looks unique every time.
Rajmith Company

A few Approaches To Enhance Your Local Brand Management - 0 views

Brand management at the local level can lead or mislead to an opportunity – especially if your competitor is right around the corner! A Brand manager knows it by impulse and researchers have ...

#Local-Brand-management

started by Rajmith Company on 27 Sep 23 no follow-up yet
Rajmith Company

A few Approaches To Enhance Your Local Brand Management - 0 views

Brand management at the local level can lead or mislead to an opportunity – especially if your competitor is right around the corner! A Brand manager knows it by impulse and researchers have ...

#Local-Brand-management

started by Rajmith Company on 27 Sep 23 no follow-up yet
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