Personalization is not new. Popularized by Amazon and Netflix more than a decade ago, personalization is the practice of tailoring information to people based on what they are looking for, what they have found interesting in the past, what their friends have engaged with, or based on explicit inputs like their interests. Personalization has gotten a lot of positive attention recently because it can be used to great effect to organize the web’s information overflow into relevant, meaningful experiences.
Richard Boss on 22 Feb 13Windows 8 by Microsoft, the follower to Windows 7 and response to the exploding dominance of tablets & smartphones in buying interests of people.
