While you don’t necessarily have to remember all of these technical terms, you should be familiar with the actual concepts, especially if you want to master part 3 of this series (in which we create our own color schemes). To that end, here’s a cheat sheet to jog your memory:Hue is color (blue, green, red, etc.).Chroma is the purity of a color (a high chroma has no added black, white or gray).Saturation refers to how strong or weak a color is (high saturation being strong).Value refers to how light or dark a color is (light having a high value).Tones are created by adding gray to a color, making it duller than the original.Shades are created by adding black to a color, making it darker than the original.Tints are created by adding white to a color, making it lighter than the original.
tgcindia11 on 26 Dec 15A good graphic designer can bring light to your company or brand. If companies like Google, Nike, Ralph Lauren and so forth did not have incredible graphic designers, then they would never get their signature attractive logos. The demand for a good graphic designer will always be high because every brand wants innovative talents in their group.
