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Brand building remains a more meticulous effort than what one can imagine - not necessarily painstaking but definitely more complex than what we envisaged - perhaps a decade ago! Today, brand building is not solely about steering awareness but "experience" as well. In other words, your work as a digital marketer remains incomplete if: * You only guarantee rankings without easy recall value * If people are not searching your brand name on Google * If, for your customers, you're not yet in the same bracket as that of your major competitors Documented below are a few steps with the help of which you can shore up your brand building efforts: Let us tell you that it all starts with a strong foundation. And by basics we mean everything starting from website speed and company goals to brand logo and business equity. Here's a look! * What has the business set out to do? Is there parity between what the brand the promises and what it delivers? * Does the brand logo have good recall value? * Is the website fast or responsive? * Are you analyzing market trends by studying your competitors? Earning Trust That's of course - integral to your brand building efforts. Today, brands are increasingly finding it difficult to garner trust solely by virtue of advertisements. There is a lot of thought which goes into establishing credibility: * Don't mislead your customers by false e-mails * Don't send bulk e-mails to people who you don't really know * Educate them through short videos and infographics Collaborate with influencers and brands: What is popularly known as co-branding, has actually emerged as one of the easiest way with the help of which you can create brand awareness and generate leads. The most valuable partners that you can rope in are - influencers, functional partners and lead partners.

There are so many ways in which color affects website design. First of all, it enhances your brand recognition. Branding is always a major factor when it comes to the business world. Color branding forms a big part of that branding. The term color branding can be simply defined as a process where colors are used to help you build an image for your company. It can also help you influence how people perceive the same. Let us say that a company wants to be known as a trustworthy and dependable enterprise. In that case it can go for options such as grey and blue. Similarly, colors such as black, silver, and gold can be used if a company wants to be seen as luxurious. They can increase your brand recognition With the help of proper usage of colors you can increase your brand recognition by as much as 80%. As you can see, it is a big number indeed. This means that there is also greater pressure on the web developers and designers. They need to be judicious in the way they use color branding on the websites of their clients. They have to make sure that when people land on those websites they know where they are. They should also know the kind of work that their client does. They can make particular elements stand out more than others Let us say that you want certain parts of your website to stand out from the rest. Now, how would you go about it? Definitely, you would not be using the likes of neon lights, which are flashing. You would also not use big arrows, hopefully. The best way to do it would be by using colors. Professionals such as web designers and developers use colors to highlight certain elements such as buttons, subscriptions, and important texts. Usage of color in call-to-action buttons You may be wondering what the right color is for call-to-action buttons. The thing is that there are no definite options as such. Normally, the most prominent colors of choice in this regard are green, red, and orange.

For every business their brand life is very important to stay ahead from the competitors. We as a digital marketing and web design development company in Pune, India provide the great digital marketing services by adding value to every business and generating ROI with the well-defined digital marketing strategies to maintain your brand hot among consumers.

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Logos that business endeavors settle for are almost synonymous with branding. Thus a logo behaves as a signifier for the brand. Hence it should be simple and be able to make a deeper impact on the potential viewers. Logos reveal true business potential and can be recognised as an identification which helps percolate emotions and feelings upon interacting with the business enterprise. Thus Amazon is recognisable and identifiable by its unique logo. On one hand, it's unique and carries/impart a meaning synonymous with what the company has to offer. Thus the arrow running from 'A' to 'Z' on the Amazon logo signifies that it sells practically everything that one can possibly think of, online. A perfect logo should * Be Appropriate, memorable and versatile. It should maintain company's policies and offerings and should be easily identifiable. * Be unique and very well distinguishable from similar brands. Logo makers adhere to extreme attention to detail so that it's usable both in online/offline media. Logo designing and formulation brings out the creative genius of an artist and his/her perception of the company concerned. Not everyone can etch the perfect design for company logos that will bear fruit and create a long-term impact on people's minds. At Media Fx, we understand the need to create a meaningful and appropriate design for logos that will stay in viewer's minds. Being one of the best Digital marketing companies in India, we help construct the best logos for your start-up business. Contact our executives today and submit your exact requirements!

4-5 years down the line when digital was just gaining space agencies would request brands to try the digital route apart from TV & Print, today the case has been turned topsy-turvy where brands are coming up with their own requests to take the digital.

You envision and we will create a website that will turn your visitors into your clients. We have team of professionals that creates robust and impressive websites using latest technology helping your business reach its goals. We are living in digital world where online presence is essential for every business. And hence it is to have your company website. Without website it will be difficult for your consumers to find you or understand about your company, your products or services. As a result you will lose out on your potential customers. Website is an asset to your business. Clicks and Comments excels in designing the customized and an impactful SEO friendly websites for its customers whether you are B2B or B2C company, a large or small organization or just start up. We design remarkable websites for our clients. Being passionate about websites design and development we love to work with clients with different industry segments. Why Choose Us? Our professional web design team will develop a website that will enhance the visibility of your online presence and support the business growth by ranking on top page of search engine. At Clicks and Comments we have designed stunning ecommerce, corporate websites across diversified business. Your website is determined by the content and designs as it is the face of your business and will have high impact on the visitors. Every page of your website plays an important role conveying the right message about your products & services. Powerful & effective content & visuals will take your business to the next level increasing conversion rates. You website should be great looking that appeals to your audiences and maximizes your online presence. We create effective content and modern graphic designs and high-end programming applications that are visually attractive and deliver the right message about your products and services to the mind of your customers giving it the brand recognition. Our dedicated team will provide

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