Do you Think E-commerce Discounts are Harmful in Long Run? - 0 views
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builderfly on 16 Dec 19As shoppers, we like to save money where possible, and discounts help give the perception that we're saving money. If we take a quick look at our email inbox, a lot of the subject lines we see from marketing emails are offering a discount, coupon code, or some kind of monetary incentive to attract customers. However, the reality of discounting can set your business on the course of a downward spiral, as the "race to the bottom" has proven to be an unsuccessful long-term business model."