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"At some stage in your career, it's likely you'll be asked by a client to design a HTML email. Before you rush to explain that all the cool kids are using social media, keep in mind that when done correctly, email is still one of the best ways to promote you and your clients online. In fact, a recent survey showed that every dollar spent on email marketing this year generated more than $40 in return. That's more than any other marketing channel, including the cool ones. There are a whole host of ingredients that contribute to a good email marketing campaign. Permission, relevance, timeliness and engaging content are all important. Even so, the biggest challenge for designers still remains building an email that renders well across all the popular email clients."

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"HTML email newsletters have come a long way since this article was first published back in 2006. HTML email is still a very successful communications medium for both publishers and readers. Publishers can track rates for email opens, forwards, and clickthroughs, and thereby can measure reader interest in products and topics; readers are presented with information that's laid out like a web page, in a way that's more visually appealing, and much easier to scan and navigate, than plain text email."

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