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Writing effective text for the Web is more than just stringing words together and hoping for the best. It goes beyond just conveying information. If you really want to capture the interest and engagement of your users and members, the text needs to do much more. Ideally, you want your writing to:attract their attentiongrab their interestpull them into the contentadd real value to their workmake then want to register or return, andincrease their sense of trust in your community.

"Individuals are forced to consider more information and opportunities than they can effectively process. This information overload is made worse by ‘data smog’, the proliferation of low quality information allowed by easy publication. It leads to anxiety, stress, alienation, and potentially dangerous errors of judgment." Complexity and Information Overload in Society: why increasing efficiency leads to decreasing control by Francis Heylighen. Even when we’ll have much better summarizing and other meaning-making tools than we have today, no amount of technology will give us peace of mind when we will need it most - in the midst of rapid technological changes which affect how we live, work, learn, and play. To rightfully trust our capacity to learn as fast as necessitated by the pace of changes which affect us--individuals, communities and organizations--, we need to learn how to learn faster together. Recommendations and pointers to resources, emailed by friends and colleagues in our social and knowledge networks, are some of the signposts that many professionals and managers use for navigating in today’s fast-moving landscapes. If none of us is as smart as all of us, then creating shared resources, shared social and knowledge capital, is one of the smartest things we can do. The intent and core idea of Collaboration Campus™ is to provide a space for mastering the arts of collaborative learning, and building valuable social capital just by participating in the life of the campus community.

Working via networking Dear Helen, thank you! Yes, it's actually amazing! Currently our company is in some projects and we are responsible for a lot of things. I'm practically alone in my office for days on end, at the same time virtually I'm extremely busy networking with project partners and my employees constantly. We interact via Skype, email, wiki and phone, and sometimes it amuse me with how much people from different countries I contact at once. But what's become clear to me after all - an idea that virtual collaboration could be effective only when it is supported by periodical face-to-face (or at least, vocal via phone/Skype) conversation. Otherwise, a level of trust and mutual responsibilities is reduced even you were a good partner earlier. Helen Baxter, 10-Oct-06 @ 03:41AM Networking = Happiness & Higher Productivity I now run two networked companies, a record label and 3D/TV production house. We have studios interconnected with a combination of free Google Tools and the wonderful Basecamp PM system. Innovators & Creatives don't keep office hours and tend to work on a results not time basis. Overall I think my crew are much happier and far more productive than if we all tried to work out of the same office. This way I never feel like I'm herding cats ;)