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It's been over a decade since the first iPhone was released and the tech world has changed dramatically. With new interfaces popping up every day, it can be hard to keep up with what's trending. Modern UI design principles are emerging in response to this time of change. Modern UI is a visual system that provides clarity, simplicity, and intuitiveness. It's an interface that's designed with your audience's existing experience and perspective of what they think a modern interface is and qualifies as a credible visual experience. Modern UI principles are the websites you visit today, like Snapchat or Facebook. This article is about the importance of good design. You'll learn why people prefer a modern UI and how a web design company can help create one that is both engaging and professional.