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Search Engine Optimization refers to the process of optimizing the content of a web page for a search engine. It makes your web page appear on the first page of Google. The effectiveness of your Search Engine Optimization campaign is directly proportional to the number of visitors on your site.

With an "e" prefix added to everything in today's world, it is inevitable that marketing stays an exception. E-commerce has come a long way since it first got the "e" prefix. And yet has a long way to go. When internet became an every-desk, every business, every corporate need, e-commerce caught up too.

WordPress is a compelling semantic publishing platform that provides powerful features. It makes publishing on the internet easy and appealing. WordPress is a zero cost, standards-compliant, quick, light and free content management system. With sensible settings and features, it offers great flexibility to the WordPress developer.

Search Engine Optimization is such a volatile field, that today's methods become obsolete tomorrow. Well, if you have been in the field of search optimization for long, you will find that some of these techniques are already widely known and popular.

Search Engine Optimization has always been a world where changes are a constant occurrence. This time - Penguin' s here. On 24th April, Google rolled out a new algorithm named penguin to eradicate spam.

Where there are people who really work hard to get their websites to the top of search engine rankings, there exist those who do not! They prefer the ways in which they can manipulate search engines to believe that they got certain amount of traffic - cause they know that increased traffic shall bring them increased number of customers and higher ranking!

From being primarily a blogging platform, WordPress has evolved and today it is one of the most popular open source website development platforms. It powers millions of websites on the internet and finding WordPress developers is not a difficult task! WordPress developers are plenty. This is exactly why finding the right one is very difficult.

Many small businesses are intimidated by the costs that are incurred for advertisements. Well, as technology changes, an online marketing catches on, these businesses realize that advertising could be worth the money paid. Or to put it in better words, the advertisements could justify the cost. This is exactly what search engine marketing is.

Social media paves the way for every business to market its products and services. Yes, when the business is new, it also helps business market themselves. It helps a business to create brand awareness and prove that they exist for a solid mission of helping their customers out there.

Email is the most active medium to reach huge numbers of people. It is more powerful than social media networking sites such as Facebook and Twitter.

Whether you are a web designer, a web developer or a SEO expert, the ultimate aim of your website is usability for the end user! That's right - a website is only useful if end users can easily navigate and understand it's purpose and flow.